Great Wall Motors releases a brand-new corporate culture with 21 characters.

On November 16th, Great Wall Motors held a “21-word press conference” to announce their new mission, “Green Wisdom Fun Hi World,” their new core values of “Integrity, Innovation, Change Sharing,” and their corporate spirit of “Making Progress Every Day.” These 21 words make up the brand new corporate culture of Great Wall Motors.

“Green” refers to their commitment to low-carbon and environmentally friendly research and investment across the entire value chain. “Wisdom” represents their goal of creating a high-intelligence industry ecosystem that offers users a more convenient, enjoyable, and abundant intelligent travel experience. “Fun” means capturing the latest trends, providing personalized, intelligent, creative and valuable products and services. “Hi World” signifies their commitment to global development, allowing global customers to enjoy surprises and ultimate experiences in “Green Wisdom Fun.”

In their new core values of “Integrity, Innovation, Change, and Sharing,” “Integrity” and “Trustworthiness” are the standards that Great Wall Motors has always adhered to since its establishment. In the future, they will continue to maintain fairness and justice, operate with honesty and compliance, and hold their customers at the center of everything they do. “Innovation” and “Change” are the driving forces for Great Wall Motors’ upward development. They will continue to pursue industry leadership through precise investment, thickening their innovative atmosphere and constantly driving the company forward with an unbreakable belief. “Sharing” is a newly added component to Great Wall Motors’ core values. With an open and inclusive value system, they will cultivate “Forest Mode” symbiotic ecosystem, incubate more diverse businesses, and create the future together with employees and the entire value chain, sharing the fruits of their successes.

For the past 30 years, Great Wall Motors has held the corporate spirit of “Making Progress Every Day,” guiding it from a small vehicle modification factory to a leading Chinese auto enterprise. In the future, they will continue to hold onto this spirit, and require employees to uphold this spirit and culture in providing users more sincere, humanized products and services.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.