Today, Hyundai officially announced that the IONIQ series will be separated into a new standalone electric brand. Here are some key details about the brand:
Previously, Hyundai’s IONIQ series had three models – pure electric, plug-in hybrid, and mild hybrid – with the pure electric version powered by a 38 kWh battery pack.
However, in terms of battery capacity alone, the IONIQ pure electric version cannot meet current market demands. Therefore, Hyundai aims to create a dedicated electric platform to make a mark in the field.
This platform, called E-GMP (Electric-Global Modular Platform), was actually revealed by Hyundai at CES 2019 and is specifically designed for electrification.
Previous information about the platform only revealed that it would offer 800V charging technology, which is already being used by Porsche in the Taycan.
Moving forward, the new IONIQ brand plans to launch three pure electric models over the next four years. The first model, IONIQ 5, will be released in early 2021 and is a crossover SUV based on the previously released 45 concept car.
IONIQ 6, a sedan based on the Prophecy concept car unveiled by Hyundai in March, will be released in 2022.
By 2024, IONIQ will launch a large SUV – IONIQ 7.
Based on this new IONIQ brand, Hyundai aims to sell one million new energy vehicles and capture 10% of the market share in the pure electric field by 2025, with sales of 560,000 BEV. The ultimate goal is to become the world’s third-largest new energy vehicle manufacturer.
In its Q2 financial report, Hyundai has made it clear that it will continue to increase investment in electrification. This demonstrates that Hyundai is taking the field seriously, as stated in the financial report, to secure their leadership position in the future mobility industry.
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Overall, it can be seen that both first-tier and second-tier auto manufacturers have reached a consensus that the future is undoubtedly an era of electrification. And just like Volvo with Polestar, and Volkswagen with their ID series, IONIQ also has no shortage of competitors, and the road ahead will be full of challenges.
Here is a question to ponder: Who do you think will emerge victorious in this competition?
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.