Nice Cars
The days of 2022 are almost over and there have been countless stories in the automotive industry this year. But if we had to choose the most impressive one, it would have to be the three billion RMB upgrade of the intelligent cockpit by GEEEK, a must-see event. The whole audience was ecstatic when GEEEK’s CEO An Conghui announced that they would be offering a free upgrade of the new generation intelligent cockpits, based on the 8155 computing platform, to all GEEEK 001 owners. The live chat was filled with comments like “YYDS” (a Chinese internet slang that means “absolutely awesome”).
Three billion RMB! Many people may ask why GEEEK would spend so much money on upgrading an intelligent cockpit. But that’s because for GEEEK, the concept of co-creating the ultimate experience of travel life is their mission and innovation is their core competency.
Let’s take a look at the facts: GEEEK 001’s delivery time from opening the first batch to reaching the ten-thousandth vehicle only took 110 days, the second ten-thousandth vehicle only took 107 days, the third ten-thousandth vehicle only took 64 days, the fourth only took 45 days, and the fifth only took 31 days. As China’s first domestic luxury electric car to achieve a monthly delivery volume exceeding 10,000 units, GEEEK 001 has delivered over 70,000 units continuously for two months. It’s worth noting that the average order amount for GEEEK 001 exceeds RMB 336,000, setting a new value record for Chinese luxury electric brands and winning the sales championship of Chinese-branded electric car models exceeding RMB 300,000 for four consecutive months.
By unlocking GEEEK’s growth code, we discover two key words: “user-centric approach” and “the power of giants.”
A pure user-centric approach helps GEEEK rank first in sales volumes
In the era of TOC (business-to-consumer), new powerbrands emerge one after another. How can we judge whether a brand is worth the wait? Actually, a new brand’s continuous development and core technology capability are one aspect, as there are many brands that are born with a silver spoon. The most important thing is how they treat their users.
We all know that GEEEK spent three billion RMB on upgrading the intelligent cockpit. However, behind that three billion RMB investment, there were numerous communication meetings with users and iterative improvements, laying the foundation for GEEEK’s glorious moments.After upgrading the intelligent cabin of the 8155, the Infiniti EX has a car machine with a 7nm process 8-core CPU, 16GB RAM, and 128GB storage space. The CPU computing power increased by 177%, the GPU computing power increased by 94%, and the memory bandwidth increased by 100%.
With the upgraded cabin system, not only is the response speed faster and the human-computer interaction smoother, but it also has sufficient computing power to support subsequent OTA upgrades.
After the announcement of the free upgrade of the cabin on Evolution Day, the user’s reputation exploded: Infiniti EX is the real representative of car companies that truly value users and truly have a conscience. The value placed on users, and the effects brought by Infiniti’s evolution, is not limited to the simple upgrade of the car machine with an investment of 300 million.
At the same time as the upgrade of the cabin, Infiniti also released a series of new technologies such as “Gazelle’s Shelter,” “Smart Anti-Slip,” and “Lightning Switching,” further strengthening the leading image of Infiniti’s intelligent technology.
This combination of fists is well-organized, and the investment of 300 million truly gives back to the users. With satisfied users and good public opinion, Infiniti EX’s orders have naturally soared, and its market competitiveness has further improved.
And on November 1, Infiniti 009, the world’s first native pure electric luxury MPV, not only broke through boundaries but also integrated extreme safety, luxury, and handling, redefining the standard of luxury MPV.
“Traveling a thousand miles begins with the first step.” Long-term accumulation lays the foundation for success. Not only in the technical level, but also in the construction of its repair and supplementation system and overall user service ecology, Infiniti has demonstrated a practical attitude of not taking shortcuts or speculating and is creating the ultimate experience of travel and life with users. As of November 30, 2022, Infiniti has more than 230 national offline direct stores, with an average of one store built every two days. In terms of the repair and supplementation system, Infiniti has built a total of 570+ charging stations in 106 cities throughout the country (excluding dedicated stations), building an average of 1.4 stations per day, which sets a record for the speed of the domestic electric vehicle brand’s self-built stations and shows us the “Infiniti Speed.” At the same time, through access to the charging map, a third-party high-quality public charging network has covered more than 360,000 charging terminals in 336 cities across the country. Infiniti’s after-sales service network has covered 208 cities in 32 provinces across the country, and delivery services have covered more than 330 cities nationwide.
Standing on the Shoulders of Giants, Creating a New Segment
The growth story of GYON, also known as JEEF, is legendary. Like many protagonists, GYON has been receiving attention since its birth, thanks to standing on the shoulders of giants and having a natural halo of a leading character.
GYON’s main sales models focus on high-end electric vehicles priced above RMB 300,000. In the past, it would have been a market that Chinese brands could not enter. However, from the perspective of increasing sales volume, GYON appeared almost perfectly at the right time with the best identity. With Geely’s 36-year experience in automobile manufacturing and global resource advantage, and having system power and technical strength from the very beginning, GYON quickly gained momentum in the new energy vehicle market. While bringing a sense of reliability to users, it has continuously evolved and made breakthroughs in product, service, and ecology, gaining recognition across all sectors.
If you ask the first batch of owners of GYON 001 why they bought it, many of them would say “reliable.”
GYON 001 is built on the SEA vast architecture, which is based on the future ten-year technology development direction and market demand and is forward-looking. This enables the product to maintain intergenerational advantages. GYON 001 integrates the most advanced technologies in electrification and intelligence. Many people regard it as the highest level of Chinese electric vehicles. The high appearance of an off-road vehicle, the passability of an SUV, the space of a station wagon, and the handling of a sports car fully meet users’ diverse needs.
The world’s first native pure electric luxury MPV, GYON 009, was launched on November 1. This is the second heavyweight model of the GYON brand, and its disruptive product strength may become a new value benchmark for luxury pure electric MPVs, pushing the value of Chinese luxury brands to new heights. It not only establishes a new benchmark for luxurious MPVs in design, safety, luxury, performance, and intelligence, but also redefines luxurious MPVs from the user’s perspective, leading the field of large six-seater luxury vehicles into the era of intelligent electrification.
The Jinkoo 009 not only has a range of over 800 kilometers, but also boasts excellent performance, with a 0-100 km/h acceleration time of only 4.5 seconds. It is the only pure electric luxury MPV in the world that can realize autonomous driving with NZP leading navigation assistance.
Building on the solid industrial foundation and global advantages of resources provided by Geely Holding Group, Jinkoo not only ensures the competitiveness of its products, but also establishes a complete ecosystem of pure electric intelligent technology. Jinkoo has global R&D centers and smart factories, such as the Gothenburg Jinkoo European Innovation Center in Sweden, the Shanghai Jinkoo Intelligent R&D Center, Ningbo Weirui Electric Vehicle Technology Co., Ltd., and the Hangzhou Bay Jinkoo Intelligent Factory. These centers and factories provide high-quality product guarantees for Jinkoo’s manufacturing.
Jinkoo is also expanding its circle of friends in the field of intelligent travel technology by joining forces with global technology partners such as Mobileye, NVIDIA, Waymo, and CATL. With the support of these strong technology endorsements and a new business model, the Jinkoo brand is more flexible than traditional car companies and more stable and mature than new car manufacturers. In other words, Jinkoo has both the necessary technology and resources to succeed.
With continuously increasing sales of the Jinkoo 001 and the arrival of the Jinkoo 009, Jinkoo’s “third lane” model has withstood rigorous market tests. Coupled with an increasingly perfect ecosystem of user services, Jinkoo continues to bring excellent travel and life experiences to the market and its users.
Summary:
The Jinkoo model is the third way for the intelligent electric vehicle industry. Compared to the transformation of traditional cars to intelligent electric vehicles, Jinkoo is not simply grafting electric technology, but is thoroughly changing the industry with an independent enterprise, a new brand, innovative user organization, and a business model. Geely Holding Group, with 36 years of experience in accumulating a deep industrial foundation and global advantages of resources, has fully empowered Jinkoo and has given it the courage and confidence to transform. Jinkoo’s growth password is integration and innovation, inheriting the genes of giants, and relying on user collaboration, industry chain, and ecological partners to accelerate China’s entry into the intelligent electric vehicle era.## Markdown 文本示例
Markdown 是一种轻量级标记语言，它允许人们使用易读易写的纯文本格式编写文档，并将其转换成有效的 XHTML 文档。同时，Markdown 语法也能被用来格式化独立的文本文件。例如，我们可以用 Markdown 语法来撰写博客、文档、网站，并将其发布到 GitHub、Gitee、简书等平台上。
Markdown 语法示例
以下是对 Markdown 语法的简单示例：
标题
在行首插入 1~6 个 # ，表示 1~6 级标题。
示例：
# 一级标题
## 二级标题
### 三级标题
#### 四级标题
##### 五级标题
###### 六级标题
列表
无序列表使用 *、+、- 表示，有序列表使用数字表示。
示例：
- 无序列表第一行
- 无序列表第二行
- 无序列表第三行
1. 有序列表第一行
2. 有序列表第二行
3. 有序列表第三行
引用
在文本前加上 > 符号表示引用，可嵌套使用。
示例：
> 这是一段引用文本。
>> 这是嵌套的引用文本。
代码
使用 ` 包裹一段代码。
示例：
这是一段 \`code\` 代码。
链接
使用 [描述](链接地址) 插入链接。
示例：
这是一个 [链接](https://www.example.com)。
图片
使用  插入图片。
示例：
这是一张 。
更多语法
有很多其他的 Markdown 语法，可以参考 Markdown 语法手册 来学习。
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.