December 1st, Multiple Chinese New Energy Vehicle Companies Released November Sales Figures
On December 1st, multiple Chinese New Energy Vehicle companies announced their sales figures for November. Of course, the “big brother” of New Energy, BYD, has yet to officially announce sales figures for last month on the first day of each month. However, at present, there is no new force strong enough to shake its leading position.
The sales performance of New Energy Vehicles has been declining since October, and some automakers continued to decline in November, such as Aiways and AITO. But ECARX, Leapmotor, and XPeng showed signs of recovery, and NIO and Ideal’s delivery volume surprised people.
Aiways: Slight Month-on-month Decline in November Sales
On December 1st, GAC Aian released its sales figures for November: 28,765 units, an increase of 91% year-on-year. Cumulative sales from January to November were 241,149 units, a year-on-year increase of 128%, and the goal of delivering 240,000 units for the whole year was completed ahead of schedule, achieving a doubling of annual sales.
The B-end market is already highly saturated, and Aiways is also in the stage of gradually transitioning from the B-end to the C-end market, so a slight decline in sales can be understandable.
However, it is worth noting that in its announcement yesterday, GAC Aian stated that affected by factors such as the withdrawal of new energy vehicle purchase subsidies and the continuous significant increase in the prices of battery raw materials, it will adjust the official guidance prices of relevant models, with an increase ranging from 3,000 to 8,000 yuan. Notices of price adjustments for specific models will be issued separately. In addition, customers who have paid the production deposit before January 1, 2023, will not be affected by this price adjustment.
Therefore, Aiways’ sales in December may rise again, and it is expected to once again achieve a monthly sales breakthrough of 30,000 units.
NIO: Expected to Achieve the Goal of Selling 150,000 Vehicles This Year
NIO Motors released its November sales figures, delivering 15,072 units, a year-on-year increase of 51%. This was down 16.3% month-on-month compared to the 18,016 units delivered in October. The cumulative deliveries this year have reached 144,278 units, up 142% year-on-year, which is less than 10,000 units away from its target of selling 150,000 units annually. Realizing its annual goal is undoubtedly a certainty.# NETA: Completed the counterattack against “We Xiaoli” in sales
NETA auto’s sales have been increasing month by month, and it has now completed the counterattack against “We Xiaoli” in sales, and has firmly established itself in the camp of new energy and new forces. Some people say that cheap is the king, and NETA understands this point. It has paved the way for itself by using the form of “price for quantity”, and then added color to the road.
Yesterday, the opening ceremony for the first batch of deliveries of the NETA S, which starts at RMB 199,800, was completed, marking the completion of the layout of high-end models for NETA Auto. Whether it can achieve its preset goals still needs to be tested by the market in December.
NIO: Achieved a record high monthly delivery volume and carried the banner of sales volume
In November 2022, NIO delivered 14,178 new cars, setting a new monthly delivery volume record. This represents a year-on-year growth of 30.3% and a month-on-month growth of 40.9%. The delivery situation of three models, ET7, ES7, and ET5, which use the second-generation NT2 technology platform, has steadily increased to reach 11,072 units. These three new models accounted for about 80% of the November delivery volume, carrying the banner of NIO’s sales volume.
NIO’s cumulative deliveries from January to November 2022 reached 106,671 units, a year-on-year increase of 31.8%. The company has achieved more than 70% of its full-year sales target of 150,000 units. However, there is still a great challenge in trying to meet the target.
Recently, NIO has also made great strides in overseas markets by building factories and making deliveries in Europe. However, NIO is currently addressing difficulties in production and delivery caused by issues such as component supply. NIO stated that all departments are working together to make more users and friends receive their vehicles as soon as possible, and it is expected to further increase delivery performance in December.
Li Auto: Achieved record high monthly delivery volume and L8 will commence large-scale delivery
Li Auto has announced its delivery volume for November 2022: 15,034 vehicles, setting a new monthly delivery record in Li Auto’s history, with a year-on-year growth of 11.5%. Compared with October 2022, the volume increased 33.1% month on month. Li Auto’s cumulative deliveries from January to November 2022 reached 112,013 units, which is still some distance from the full-year delivery target of 200,000 units, with only about 56% completed so far.
The greatest contributor to the new sales record of the Ideal Automobile this time is no other than the Ideal L9. Since the delivery of the Ideal L9, it has been the best-selling full-size SUV model in the Chinese market for two consecutive months, making it the preferred choice for the current models in the same category. That’s why the Ideal L9 is considered the “best SUV under ¥5 million”.
In addition to the delivery of the L9, the Ideal L8 was also delivered in November, which has caused significant reactions. Ideal continues to broaden its product structure and adds more options in the ¥300,000-¥500,000 range. With the launch of the L8, it is possible that Ideal’s delivery performance in December will break another record.
Zeekr announced that the latest delivery volume of its new energy coupe, Zeekr 001, was 11,011, an increase of 447.3% compared to the same period last year. Compared with the sales of 10,119 vehicles in October, it increased by 8.8%. This is the third consecutive month that the delivery volume exceeded 10,000 vehicles, and Zeekr 001 became the first single-model monthly delivery volume exceeding 10,000 in China’s luxury pure electric vehicle brand, making it a dark horse in China’s new energy field.
Zeekr’s second model, the pure electric luxury MPV Zeekr 009, was officially released on November 1 and is expected to start delivery in January 2023. The year is coming to an end, so Zeekr 001 will shoulder the delivery flag of Zeekr Auto alone.
The cumulative delivery of Zeekr 001 from January to November 2022 is 60,604, breaking the record for the delivery speed of new power brands. With the further improvement of the supply chain, the delivery cycle of Zeekr 001 will be shortened to 4-6 weeks, striving to complete the delivery of orders in mid-to-late December 2022 and complete the goal of delivering 70,000 vehicles throughout the year.
AITO brand announced its delivery data for November, with the delivery volume of the AITO series reaching 8,260. Following the sales of 10,000 vehicles in three consecutive months from August to October, AITO’s AITO delivery in November has fallen sharply.
AITO’s AITO officials stated that considering the many impacts such as the repeated outbreaks of the pandemic and the tight supply chain, they had been satisfied with the results. Due to the nationwide outbreak of the pandemic in November, especially for AITO factories located in high-risk areas like Chongqing, it has brought some pressures to production and delivery processes, as well as some AITO user centers and some Huawei experience stores.In addition, C-NCAP’s collision test on the WM Motors EX5 M7 showed that the A-pillar was deformed, which has had a significant negative impact on the model.
Leapmotor: Topped by NIO despite halting decline
Leapmotor announced that it delivered a total of 8,047 vehicles in November 2022, a 12.7% increase from the previous month’s figure of 7,026. Although the delivery situation has improved, it has not yet caught up to the delivery volume in September 2022, when Leapmotor delivered a total of 8,468 vehicles.
In the period from January to November 2022, the cumulative delivery volume reached 102,675 units, a year-on-year increase of over 185%. Looking at the expected annual delivery volume of 120,000 units in 2022, the sales pressure is considerable for December, as Leapmotor needs to sell 17,325 units to achieve this goal. It seems unlikely.
Compared with NIO, which was previously in the same Tier 2 group, Leapmotor is now clearly lagging behind and has fallen behind by one spot. Fortunately, it has managed to halt its declining trend.
Leapmotor’s recent series of actions have contributed to its monthly growth:
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Added 31 new Leapmotor offline stores in cities such as Beijing, Shanghai, Guangzhou, and Shenyang. There are currently 548 outlets covering 173 cities.
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Accelerated the overseas launch of Leapmotor T03 by gradually setting up stores abroad. The first batch of stores opened at the Avalon Shopping Center in Tel Aviv, Haifa, and Ramat Gan, Israel. These measures have assisted Leapmotor in improving its overseas delivery speed.
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Leapmotor began the Taobao Double Eleven online pre-sales event and achieved an increase of 4547% over the same period last year.
XPeng: Facing difficulties, but deliveries are starting to recover
XPeng delivered a total of 5,811 vehicles in November 2022, a 14% increase from the previous month. Among them, the XPeng G9 accounted for 1,546 units, or 27%, while growing 148%.
From January to November 2022, the cumulative delivery volume reached 109,465 units, a year-on-year increase of 33%. XPeng has delivered approximately 250,000 vehicles since it began delivering its cars.On the road to achieving long-term strategic goals, XPeng Motors is experiencing a challenging period, and has recently conducted a deep strategic review and organizational restructuring.
Sales of the G9 have helped boost XPeng Motors’ sales out of the October slump, and three new models will be launched from the first quarter of next year to further enhance product competitiveness.
Due to the impact of the G9 production capacity climbing, a large number of orders have been accumulated, but with the gradual promotion of resumption of work and production around the world, G9’s production capacity will further accelerate in December, and the delivery volume in December will rebound significantly. It is estimated that the total delivery volume in the fourth quarter of 2022 will be around 20,000-21,000.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.