In November, XPeng Motors delivered a total of 5,811 vehicles, including 1,546 units of XPeng G9. From January to November 2022, XPeng Motors delivered a total of 109,465 units with a year-on-year growth of 33%.
This is compared to 623 units of XPeng G9 delivered in October, and Mr. He XPeng himself stated last month that G9’s production capacity will steadily increase, which seems to have been reflected in the data for November.
The main reason for the current decline in XPeng’s sales is that they placed too high expectations on a single model and neglected the risks, while the previous sales pillar P7 faced a poor performance due to being replaced.
However, from a product perspective, XPeng G9 has strong competitiveness among pure electric SUVs in the 300,000-400,000 RMB price range, and is expected to perform well in the market after it stabilizes.
According to yesterday’s financial report, XPeng P7 will share fast charging and intelligent driving with G9, and there will not be a significant change in price. Therefore, the next generation P7 is expected to remain competitive in this price range. XPeng will also launch a new SUV, codenamed F30, based on the F platform, which is smaller than G9 and is expected to be released in the middle of next year.
In addition, XPeng has recently indicated that it will adjust its organizational structure and adopt new marketing strategies, simplify product configuration choices, and enhance the attractiveness of both software and hardware.
For a company that discovers and confronts issues, we must still take a development-oriented view and avoid doing things that undermine or overly criticize.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.