On November 10th, at the Genesis brand vision launch event, Genesis brought the first model based on the E-GMP pure electric platform – the Genesis GV60. The new car is positioned as a pure electric midsize crossover SUV, equipped with a 77.4 kWh battery pack, a comprehensive range of 451 kilometers, a 0-100 km/h acceleration of 4 seconds, and can be charged from completely empty to 80% in 18 minutes. At the same time, the Genesis pure electric G80 and the Genesis pure electric GV70 also made their debut.
At the press conference, Genesis announced that from 2025, all new models of Genesis will be pure electric vehicles; by 2030, Genesis will achieve 100% zero emissions; by 2035, Genesis will achieve net zero carbon emissions for the brand. In the future, a new product lineup consisting of 8 electric vehicles will be built, and global annual sales are expected to reach 400,000 vehicles. At the same time, Genesis unveiled the brand’s first digital showroom – the Genesis Metaverse Home.
This is only over a year after Genesis launched two new models in China last year, Genesis has once again released three new all-electric models in China, expanding its product portfolio from three models to six, providing consumers with more choices and meeting consumer needs for travel in the era of electrification. As the most dynamic model of the Genesis brand, the Genesis GV60 is an excellent embodiment of the brand’s continuous commitment to electrification and sets a new benchmark for luxury design.
Jeep’s Chief Creative Officer, Luc Donckerwolke, said:
Jeep is committed to creating innovative experiences that are authentic and constantly pushing boundaries, combining leading-edge technology with premium design, exploring new avenues of development, and creating more value for consumers’ lives. As the Jeep products and experiences continue to evolve, we will continue to meet the ever-changing needs of consumers. The pure electric car model established a new benchmark in the market and connects emotional experience with brand value in a unique way, constantly enriching consumers’ way of life.
The brand concept of “Pure Heart Jumping” deepens the extraordinary experience of Jeep, meeting the ever-changing needs of consumers in the electrified era. The extraordinary Jeep experience is based on every detail of the product, consumer, and lifestyle experience, and aims to establish a sincere and long-lasting relationship with consumers by creating a comfortable and convenient worry-free experience. It aims to discard the distraction of life, sublimate the essence of life, and comprehend the true meaning of life. The brand concept of “Pure Heart Jumping” deepens the extraordinary experience of Jeep: Through simplicity, ease, and relaxation, consumers can always focus on the unique experience represented by Jeep and create extraordinary moments of their own in life, which is exactly what the Jeep lifestyle advocates.
With outstanding products and experiences, Jeep continuously enriches consumers’ lives from the beginning of contact with them. Through brand highlights that run through the entire life cycle of the product, including Jeep’s One-Price Promise, the dual model configuration strategy, the Jeep Partners concept, Jeep’s on-demand pick-up and delivery service, and Jeep’s worry-free service plan, Jeep is always with consumers at different stages of their lives.
Entering the electrified era, Jeep also further expands the brand and service highlights for pure electric car models, meeting the diverse needs of consumers in car purchase and ownership.- Jebsen CARS Finance provides flexible financial solutions to reduce the threshold for car purchase;
- Jebsen CARS Charge on Demand offers considerate and flexible charging services to ease charging anxiety;
- Jebsen CARS Travel Anywhere offers alternative vehicles when consumers need them, meeting their travel demands;
- Jebsen CARS Worry-free Service Plan provides attractive quality assurance services for pure electric models, ensuring outstanding competitiveness throughout the product lifecycle;
- Jebsen CARS Stay and Enjoy provides a hassle-free travel experience, allowing consumers to enjoy the Jebsen lifestyle in more travel destinations.
Markus Henne, CEO of Jebsen CARS Sales (Shanghai) Co., Ltd., said:
We have benefited greatly from the feedback of the first batch of Jebsen CARS customers while continuously thinking about how to deepen the extraordinary Jebsen CARS experience. Our first batch of pure electric models and new brand and service highlights continue to meet the diverse needs of consumers, allowing us to maintain a leading position and introduce a new generation of luxury concepts into the electrification era.
Jebsen CARS has officially settled in the Baidu Xilang Metaverse, unveiling its first digital showroom, the Jebsen CARS Metaverse Home. The brand’s service experience is extended to the virtual world, bringing consumers a new way to explore the Jebsen CARS extraordinary experience. Using cutting-edge metaverse technology, Jebsen CARS will provide consumers with innovative interactive experiences. Jebsen CARS’ metaverse experience partner, presented by virtual characters, will be ready to provide one-on-one exclusive services to every consumer who visits. As the Jebsen CARS brand expands into the digital domain, the extraordinary Jebsen CARS experience will be presented in multi-dimensional scenes both online and offline, meeting the diverse needs of consumers in the electrification era by providing more personalized and worry-free convenient services. Soon, Jebsen CARS will unveil more details about new products and experiences.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.