On October 31st, LEVC, a subsidiary of Geely Holding Group, launched a new travel technology brand called “LiMaJieXing” (礼帽出行).
LiMaJieXing is aimed at people of all ages and features high-quality and customized new travel services, as well as “one-to-one” deep-customized travel services for businesses. At the launch event, it was announced that LiMaJieXing officially started operations in three cities: Hangzhou, Dalian, and Huzhou.
Specialized Travel Vehicles
A major feature of LiMaJieXing is the use of specialized travel vehicles, LEVC TX5.
The LEVC TX5 comes in two models: pure electric and extended range. The pure electric model has a range of 410 km and is rechargeable and interchangeable, with a quick change time of just 3 minutes. The pure electric range of the extended range model is 120 km, with a comprehensive range of more than 550 km.
The domestic retail price of the TX5 starts at RMB 339,800. In terms of travel pricing, offline fares are consistent with local taxi prices, while online booking prices are equivalent to two-thirds of the same-price range models (RMB 300,000-400,000).
The TX5 has served more than 40 countries worldwide and has many unique designs for specialized travel vehicles.
For example, the 90° etiquette dual-opening door design is convenient for passengers and large items to get on and off the vehicle. There is also an accessible ramp pedal for wheelchair users to get on and off.
At the same time, it has a 520 mm high side window design and is even equipped with braille at the control panel.
A Platform
Lihao Travel has built a new mobility platform called “Patrolling and Networking Integration” through digital technology. It integrates the cruising mode of “car-hailing” and the online car-hailing mode of “passenger-hailing”. Through digitalization, it realizes vehicle scheduling both “on-line” and “off-line”, thus improving operational efficiency.
At the same time, each “steward” must pass 24 assessments and certification training before being put into position.
In the next five years, Lihao Travel will launch operations in 15 cities across the country, deploying more than 30,000 high-quality specialty vehicles in total and creating more than 30,000 jobs.
In Conclusion
From 1908 to 2022, LEVC has a history of more than a hundred years and has consistently held the top market share in the London taxi market for many years. In addition to the deep customization of the product for the service demands of specialty vehicles, LEVC’s personnel services are also impressive.
The specialty vehicle market in China is basically controlled by Didi and Meituan, both of which have a large number of high-end business orders. However, there are few travel brands in the high-end customized travel market that advance through product and service together, and Lihao Travel stands out for this reason. We look forward to seeing their actual vehicles and service landing in various places later on.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.