AI Shenjian: new logo, Hyper Hao Bo brand, and pure electric supercar Hyper SSR with a 0-100 km/h acceleration of 1.9 seconds – all these have made Aiways the most prominent player in the new energy vehicle industry.

Aiways has come a long way in the last five years, from building a factory, to independent operation, to mixed ownership reform, to brand renewal, to releasing supercars, and preparing for IPO. It is now a force to be reckoned with, with a focus on high-speed and high-value new energy vehicles.

In the past five years, new energy vehicle models have sprung up like mushrooms, with traditional car companies, new entrants, and joint ventures all competing on the stage of innovation in design, continuous upgrading of intelligent features, and ever-increasing equipment richness, making the competition in the new energy vehicle market more intense.

Aiways’ strategy has been to deploy multiple vehicle models in both mid-end and high-end markets. AION S, AION Y, AION V, and AION LX have been rapidly launched, put into production, delivered and iterated, continuously strengthening Aiways’ brand influence. Like its new logo and new cars, high speed and high value have always been the reasons why Aiways is leading the way in the new energy vehicle market.

Are there any competitors? Absolutely.

In the new energy pure electric car market, we must admit that the AION S series and the Tesla Model 3 have set a perfect example for customers. This natural and enduring competitor, with its technological genes, has created products of the highest quality that have won over new energy consumers in China.

In 2019, the AION S series became the first pure electric dedicated platform sedan to enter the Chinese market, leading the industry into the era of 600 km range. After 3 years of continuous upgrading and optimization, the AION S series has continuously soared in sales. In August this year, the AION S series achieved sales of 11,683 units, once again winning in its segmentation market. Its total sales have now surpassed 200,000, becoming the first Chinese smart pure electric coupe to break the 200,000+ sales mark, also the only Chinese-made car that can compete with Tesla in the smart pure electric coupe segmentation market.

Together and Against Each Other, E’an and Tesla Are Both Hard Competitors with Strong Performance, Earning the Title of “Godfather of Cars”

According to August sales data, E’an won the champion of new energy vehicle brands’ sales volume once again with 27,021 cars sold, a year-on-year growth of 133%, surpassing the total sales volume of the three brands “Wey, XPeng, and LI”. The AION S series is a strong fulcrum for E’an’s brand to grow against the trend.

By looking at the sales growth trajectory of Tesla’s hot-selling Model 3 and E’an’s hot-selling AION S series, we can summarize their success paths into a very straightforward logic: understand the market and young people, bring new intelligent travel experiences to young and fashionable crowds. It is natural for them to occupy the top of the best-selling charts for a long time.

E’an and Tesla both established their factories and launched their hot-selling AION S and Model 3 series in late 2018. The sales of the two models are also neck and neck. However, the strategic direction of the two models is not the same. Compared with Tesla, which sells cars by relying on brand influence, E’an maintains its strong market competitiveness by constantly catering to consumers’ higher demands and improving its intelligent manufacturing ability.

Just like the joke: I have what my opponent has, and I also have what my opponent doesn’t have.

The impact of the air resistance coefficient on energy consumption cannot be ignored. AION S Plus has done more designs to reduce air resistance compared to Model 3, showing a more sharp appearance. It inherits the design language of the world’s lowest drag coefficient concept car ENO.146, and adopts a wind-shaped face, optimized front and rear bumpers, side skirts, and adaptive air intake grille and ultra-low wind resistance aerodynamic wheel hubs, making its air resistance coefficient reach the lowest level among the same level of cars, with 0.211Cd, crushing many luxury cars. Porsche Taycan and Mercedes-Benz S-Class with 0.22Cd are ashamed in comparison.

In terms of technology, AION S Plus values user convenience more, such as the IBCM smart interaction system that senses user actions, allowing the car to start immediately once ignition is turned on and switch gears when user is ready. In addition, the upgraded memory parking system can park up to 150 meters away, and has a one-click parking function for all scenarios, effectively eliminating the challenge of parking. Compared to Tesla’s “obsession” with autonomous driving, AION S Plus is undoubtedly more suitable for the Chinese market.

In those aspects that resonate with Chinese customers, AION S Plus has unique advantages. For example, the seats move back and forth to welcome passengers, the music playlist automatically changes depending on the user’s mood, and the car’s window automatically opens and closes depending on rain conditions. AION S Plus has the world’s largest 1.9 square meter adjustable panoramic roof, which uses the latest third-generation flexible electrochromic technology. The entire panel can change color in less than 2 minutes per square meter and allows for 10-level adjustments. Its speedy color changes rival those found in Ferrari and Boeing 787, making it a must-have for trendy drivers.

AION S Plus may not have the brand prestige of Tesla, but it focuses on understanding and resolving customer pain points. By focusing on user-centered product development with superior product performance and sincerity, AION S Plus has successfully won over customers. Its first model has sold over 200,000 units, making it a textbook case for the future of Chinese smart electric cars, and earning the title of “Godfather of Chinese cars.”

Behind the speed of delivery lies a battle for high value in a homogeneous market

In terms of technology and product performance, AION S Plus holds its own against Tesla. It also competes head to head with Tesla in terms of delivery speed!

From the brand launch event, one can clearly feel that as long as the speed is fast enough, nothing can stop AION’s brilliant future. Winning in the fiercely competitive “red ocean” market is the true measure of high value.Aion has directly challenged Tesla’s sales in first-tier cities. While Tesla’s customers are still weighing the price increase of FSD, Aion’s customers have immediately opted for the intelligent configuration.

For consumers living in first-tier cities, they have a higher acceptance rate for novel things, and more preferences for intelligent technology and fashion. In order to cater to the trendy culture of young people in the auto industry, AION S Plus has not only launched the “Street Chameleon” holographic silver and the annual popular single ice pink car color, but also created Luo Shen Hao Pain Car. The beautiful two-dimensional style complements the car’s dynamic and stylish appearance, breaking through the dimensional wall with a trendy and cool design that strikes the heart of the Z generation in an instant.

In addition to the trendy appearance, people living in big cities also need a more relaxed driving atmosphere and up-to-date entertainment activities. The car software of AION S Plus can achieve continuous OTA online upgrades. While other car voice assistants still remain at simple dialogues and voice commands, Aion S Plus’ owners can already “train” their car voice assistant “Beibi” to say cheesy pick-up lines and office jargon, and it is constantly in monthly updates mode.

At the same time, you can also play 3A games such as “Final Fantasy 15”, “King of Fighters 14” and “Xianjian 7” in the car, providing users with a space to relax and relieve stress in the fast-paced work and life.

High investment brings high returns, and high returns breed high value. This is the fastest and most efficient way to play. The total sales volume of AION S Plus has exceeded 200,000, which does not simply mean that 200,000 users have chosen the AION S series models, but means that the trust of 200,000 high-value users has created the meaning of high-value hot sales of AION S series. The continuously growing high sales volume is transformed into more high-quality word-of-mouth, and these high-quality word-of-mouth feedback fuels sales, forming a virtuous cycle of sales and word-of-mouth, further pushing up the high-value recognition of AION S Plus. At the same time, the high value of AION S Plus also makes its resale value in the secondary market continue to increase. In the pure electric car resale value ranking of Autohome, AION S Plus surpassed Tesla’s Model 3 with a first-year retention rate of 81.98%, ranking first and becoming the king of resale value in China’s new energy vehicle market.

AION Demonstrates System Advantage through Complete Industry Chain Layout, aiming to become the ruler of new energy vehicles

With the support of the automobile industry chain and research and development talent base in the Pearl River Delta, AION entered the fast lane after the launch of its first car, thanks to its global vision, China’s intelligent manufacturing speed, and a comprehensive approach to creating high-value experiences for customers which converted AION’s product power into sales volume and accelerating release.

Now, AION, having been deeply involved in the new energy vehicle field for a long time, has embarked on a formal transformation to meet the more advanced development direction of new energy vehicles in China, presenting a brand new image to the market.

AION’s emphasis on R&D has also won it the support of capital and it has firmly grasped the world’s leading core technologies. This latest new brand launch also assembled cutting-edge scientific research forces from all walks of life in society, joining forces with China Aerospace to establish the “Haobo Scientific Research Laboratory”. The two sides will carry out joint research and development in new battery development, motor drive technology, aerodynamics design, new materials, AI control, high-precision positioning, and satellite remote sensing technology, and the subsequent technological achievements will be applied to the aerospace-related fields and AION’s series of products.

It must be said that AION has achieved comprehensive synergy in terms of technological R&D, upstream industrial chain integration, and war investment corporate strategy. Each achievement seems like it’s “showing off muscles.” After playing out the integrated synergy effects of upstream and downstream resources, technology, and capital, I believe that AION will definitely become a new energy vehicle company that can fully control the battery and energy industry chain, just like Tesla.

By “gazing at the stars” to ensure that the market has excellent expectations of it, and down-to-earth to ensure the core interests of current consumers, this is the winning strategy that allows AION to become the top-tier winner in the Chinese market.

The launch of the Hyper SSR, a pure electric supercar, is exactly the first shot fired by AION to compete with “world-class competitors”; at the same time, the AION S Plus has become the fastest car to exceed 200,000 RMB+ among China’s intelligent pure electric sports cars, proving that AION’s high-value products are enough to compete with foreign rivals. In the future, it is believed that AION will launch more astounding technologies and cars that will surprise the world, and the AION S Plus will continue to bring more surprises to consumers through continuous upgrades.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.