Author: Er Chai
Since ancient times, all things that are touted as romantic have been expensive.
Today, when buying a new car, people not only consider the tool aspect, but also the social and image aspect. This feature is even more evident among female car buyers. Therefore, new cars with various “queen co-drivers” and “female exclusive” features are emerging.
The Eulove brand has captured the peak of female consumption since its inception. The colorful makeup area and colorful display area at every car show booth are the best proof. When it comes to brand image building, especially in terms of female exclusivity, Eulove’s first car for women, the ballet cat, is now officially on the market.
You have to admit that this is a car full of romanticism and retro sentiment, and it is the price that pays for this unique quality. The Ballet cat, which is tailored specifically for females, offers four models with a price range of 193,000 to 223,000 yuan. Before discussing whether it is expensive, let’s take a look at the car’s hard power.
Unique design is the most eye-catching label of the ballet cat. If we skip the Beetle and talk about how unique and distinctive the design of this car is, it would be a bit wrong. Continuing classics in reasonable and legitimate ways is normal.
The round body shape, retro wheels, and sleek lines of the ballet cat are full of nostalgia. At the same time, the dual-color body and silver trim add fashionable and lovely elements. The exterior of the ballet cat represents its retro sentiment, and regardless of how male audiences evaluate it, it does not prevent its unique appearance from becoming the favorite of most girls who have seen it.
When you sit in the car, discard your straight male thinking and use a female perspective to evaluate this car, you will find that it is full of romance that a 20-year-old girl wants and the exquisite atmosphere that a 30-year-old woman wants. The pink color scheme reminds you that if you are a boy, please do not criticize the interior design.
# Sunglasses with a Large Makeup Mirror and LED Light Source
The large makeup mirror on the sun visor, together with the LED surround lighting, may only have the effect of checking whether male nostril hair is trimmed neatly. However, for a pair of close girlfriends, it is the best makeup tool. This is like the gear stick on a manual car, always fun to hold and play with when bored.
Of course, achieving the ideal romanticism of women requires much more than just making men happy. Therefore, the front armrest area, called the “Swan Lake,” is made of a crystal-like material, which exudes a sense of nobility and luxury. But I wish Euler could let me not use the term “crystal-like” since aren’t queens worthy of real crystals?
Euler proposed a stunning slogan for the Ballet Cat, called “136 years of loving women’s cars more.” If I were Karl Benz, facing the slogan proposed by future generations 136 years later, I would reflect deeply and seriously about why my cars 136 years ago were not enough to love women.
Of course, Ballet Cat is accountable for the details of this slogan, such as designing a concealed button in the lower left corner of the driver’s seat. When a female driver’s safety is threatened, just touch the button, and the car’s video and location information will be sent to the five emergency contacts that have been set up in silence.
In addition, there are various driving modes that cater to women’s unique needs, such as “Child Mode” (with children’s songs and rear-seat safety monitored by multimedia), and “Braving the Wind and Waves Mode” (turns on wipers and lights on rainy days, closes windows, adjusts air conditioning, and sets the ACC follow distance to the maximum).
To be honest, these design details and considerations truly live up to Euler’s slogan of “loving women more.” Female consumers are often emotional, and perhaps, the details are more likely to impress them than hardware specifications.The Balimiao, however, fails to impress beyond its romantic details. Specifically, in terms of the most noteworthy feature of a pure electric car, its range performance, it falls short. The Balimiao is equipped with a driving motor with a maximum power of 126kw, and offers two options of phosphate lithium ion battery, 49.92kwh and 60.5kwh. The maximum range according to CLTC standards is only 401km and 500km, respectively.
In fact, this range is considered average for a compact pure electric car, sufficient for daily driving. But considering its price announced last night, the Balimiao seems to be overpriced to some extent. The starting price of the Balimiao has already reached 193,000 yuan. To buy the 500km range version, the budget must be raised to 213,000 yuan.
In comparison, the Smart Fortwo EQ, which also has a strong feminine vibe, has a starting price of 181,600 yuan, its battery capacity is as high as 66kwh, and its range according to CLTC standards is 535km.
The Volkswagen ID.3, which does not have a female-specific brand identity, but has a joint venture status, has a starting price of only 149,900 yuan, its battery capacity is 57.3kwh, and its range according to CLTC standards is also longer than that of the Balimiao, at 450km. Even the top model is priced lower than the Balimiao’s 193,000 yuan starting price. In fact, the ID.3 is similar in size to the Balimiao.
When it comes to comparing the prices and hardware of domestic pure electric car models such as the XPeng P5 and the BYD Dolphin, which are similarly priced to the Balimiao, there are many car models on the market that have a stronger product performance, even without the brand identity of “female-specific”.
The reason why Ora set such a high starting price for the Balimiao may be to raise the brand’s stature, and prepare for a transformation to a higher-end brand. After all, Ora’s product line has been reduced to only the “super cat” series, with previously available models like the White Cat and Black Cat, priced under 100,000 yuan, being removed from the product line. The Punk Cat and Lightning Cat that follow the Balimiao, also appear to be expensive, with expected prices of over 200,000 yuan.
“`markdown
But can the Euler brand really support such a high price? Bailei Cat is a car that takes care of women and caters to women’s aesthetics, but does its product strength really reach the level of 200,000 yuan?
If the leeks are still divided into men and women, then I really look forward to how much Bailei Cat can harvest this time.
No, it’s how much more love it can give.
“`
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.