Author: Zhang Yi

At the recently held Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong once boasted that the WEY M7 would deliver an experience exceeding that of million-dollar luxury cars. Now, the million-dollar luxury car has finally arrived!

On July 4th, the AITO WEY M7 made its debut. As the second car model crafted by Huawei and Saic-Seres in collaboration, the WEY M7 is positioned as a six-seat luxury smart large-size electric SUV, with a suggested retail price range of 3.198 million to 3.798 million yuan nationwide.

It is reported that after opening pre-orders for 72 hours, the WEY M7 has received 60,000 orders.

In fact, the market performance of the WEY M5 shows that AITO has gained some degree of recognition from users, at least for now. While Huawei’s brand effect is undoubtedly part of the reason, the majority of the reason still comes from the WEY M5’s relatively hardcore product strength. After all, the WEY M5 achieved sales of over 10,000 units on its 87th day of listing.

As for the WEY M7, there is no doubt that Yu Chengdong has already created enough buzz for it, now it’s up to the vehicle itself!

Appearance: Can handle more than just one dish

At first glance, the WEY M7 doesn’t have much of an impressive feeling, as the design of the integrated daytime running lights and the upper and lower double-grilles has been repeated countless times. Even though you can still feel an obvious visual tension, the constant repetition has led to increasing aesthetic fatigue.

However, the design of the WEY M7 does have some interesting elements!

First, in the front part, the illuminated logo and the integrated daytime running lights come together smoothly and naturally, giving it a highly recognizable and refined feel. It’s like spreading your wings and soaring in the sky, and when driving, there’s a special sense of dynamic energy. At the same time, the tail wings and integrated tail lights complement each other, giving it a grandiose look.

Second, due to its use of the upper and lower double-grilles, it has a completely different style from the WEY M5, even though the grille of the lower part remains the same, it still weakens the family resemblance, making the WEY M7 and M5 seem less like biological brothers and more like “friends and family”. However, it is precisely because of its obvious differences from the WEY M5 that the WEY M7 may have a better chance of being more high-end.

Third, from other perspectives, the design of the WEY M7, apart from the integrated daytime running and tail lights, does not seem like a new energy vehicle in the traditional sense, but rather a somewhat traditional fuel vehicle.

Starting with Tesla, most new energy vehicle brands have followed the trend and adopted a closed front and a rounded body. Of course, this first impression should not be the standard for design thinking, as the starting point for design should be from one’s own positioning and user needs.## Introduction

The Huawei WENJIE M7 is mainly designed for families and business users. Its unbiased, elegant and moderate design style caters to a wide range of users with differing tastes.

Body Size and Interior Space

With body dimensions of 5020×1945×1775mm, the WENJIE M7 may be smaller than the ideal L9, which satisfies only the needs of family users with sofas, refrigerators, and big TV screens. However, the WENJIE M7 still maintains a large enough interior space to fully meet the space requirements of families and business users. Additionally, the 2820mm wheelbase ensures the vehicle’s maneuverability, making it suitable for many different driving scenarios.

Design and Colors

The side design of the WENJIE M7 is minimalistic, symmetrical, and outlines the long body of the car with contrasting waistlines. The car comes in six metallic paint colors, including Misty Gold, Azure Blue, Frost Green, Ceramic White, Dark Space Gray, and Gilded Black. The new luxury style of the WENJIE M7 adds to its sense of solemnity and caters to a wide variety of users’ tastes.

Conclusion

The design of the WENJIE M7 shows both compromise and conservatism, along with Huawei’s determination and ambition to take on the automobile industry.

Huawei’s Hongmeng OS

At the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong felt outraged after experiencing traditional automotive manufacturers’ intelligent cockpits. Huawei’s Hongmeng operating system now powers the WENJIE M7, and its new Super Desktop feature allows for seamless transitions between mobile phones and car interfaces. With Huawei’s 19 unit HUAWEI SOUND sound system, drivers can enjoy a comprehensive multi-sensory driving experience that begins with their phones.

Despite Apple’s updated CarPlay released at the WWDC2022, its powerful features continue to be worthy of attention. In the automobile market, Apple and Huawei are sure to have another battle. However, for the Chinese market, Huawei has already taken an early lead in operating system ecology with its inherent advantages over Apple.

In conclusion, the WENJIE M7’s intelligent cockpit is the most attractive feature of its design. However, the car’s detailed handling, along with Huawei’s operating system, provide user-centered driving experiences, allowing you to immerse yourself in music, movies or conveniently process and view files.# “Her Economy” and Huawei’s attention to female consumers

Firstly, the emergence of “Her Economy” has made brands in all industries aware of the consumption potential of female consumers, putting extra effort into catering to their needs. Huawei is one of them, sending the first “warm-hearted man” out on stage with the Huawei Wanjie M7.

The Studio-grade Soft Light beauty mirror used in the Huawei Wanjie M7 provides a more suitable makeup environment and ambiance for female users, allowing them to touch up their makeup anytime before getting off for certain occasions.

Meanwhile, under the hollow-out console, users can place their personal belongings such as handbags and shoes, in a simple and orderly manner, taking care of women’s elegance and dignity anytime, anywhere.

Secondly, the Huawei Wanjie M7 introduces the industry’s first commercial AITO zero-gravity seat. Based on human bone anatomy and body pressure distribution principles, this ergonomic design relies on four-legged rests to achieve more uniform pressure distribution. It effectively resolves the interaction forces between the person and chair through a seat cushion, giving users a more effective way to relieve stress and fatigue.

Users can achieve the most comfortable zero-gravity seating through voice control or one-click operation. Each position is equipped with independent sound, air conditioning outlets, lighting lamps, three-sided double-layer sound-insulating glass, active noise reduction, excellent NVH engineering, AI rhythm inducement trim and ICAS intelligent cleaning cabin systems, creating a user-exclusive resting space!

On this level, what Yu Chengdong said about “satisfying leaders” may indeed be achieved.

Thirdly, the Huawei Wanjie M7 is equipped with dual 40W wireless fast charging. Although vehicles equipped with wireless fast charging are not in short supply, those with dual fast charging are few and far between.

In fact, the significance of dual fast charging is to take care of the experience of the co-pilot, especially for family users. Family users are more likely to have a scenario where the couple occupies the main and co-pilot positions, and if there is only one fast-charging position, both of them may need to charge at the same time, which can cause some inconvenience or even arguments.

The dual fast-charging setting on the Huawei Wanjie M7 is a very forward-looking configuration, solving small but frustrating problems that users encounter in their daily lives.

In addition, the Huawei Wanjie M7 has Nappa seats as standard across the range, and features such as rear privacy glass and communication data protection, highlighting user’s nobility in design.

Although the standard of experience that Yu Chengdong claims surpasses that of a million-yuan luxury car is somewhat exaggerated, the performance of the Huawei Wanjie M7 in terms of the car’s interior space does deserve attention.

Huawei’s Plug-In Hybrid SystemNowadays, Huawei’s technology is undoubtedly a gold sign, whether it’s ICT from the past to the present or the recent R&D of pure electric drive range extender. Huawei’s aggressiveness has never diminished!

The Wanjie M7 is equipped with a 1.5T four-cylinder range extender 3.0 created by the HUAWEI Drive ONE pure electric drive range extender platform, with a pure electric cruising range of more than 200 kilometers and a comprehensive range of 1220 kilometers. The fuel consumption per 100 kilometers is as low as 5.8L. For Wanjie M7 users, range anxiety may be a familiar yet unfamiliar concept.

Today, news of self-ignition of new energy vehicles is emerging one after another, which can indeed create certain psychological obstacles for users. Therefore, Huawei has also worked hard on the active safety of Wanjie M7. The battery pack of Wanjie M7 has multiple protections such as thermal insulation, active cooling, and explosion prevention, to avoid thermal runaway. Industry-leading battery VHR technology supports real-time warning, AI learning and cloud-end-service collaborative protection, and monitors battery safety all the time.

Electro-motive Force has something to say

Recently, Ideal ONE and NIO ES7 were released successively, and these two cars will undoubtedly be the biggest competitors of Wanjie M7. All three of them are positioned for family users and cover scenarios such as business and outdoor activities. Admittedly, Wanjie M7 has some price advantages, but Ideal ONE and NIO ES7 have already had a large number of owners and fans first, and they are already entrenched. However, Wanjie M7’s commercial route may help it win back some points.

However, the appearance of Wanjie M7 may also bring “brotherhood” conflicts to the Wanjie brand!

The price range of Wanjie M7 is between 3,198,000 yuan and 3,798,000 yuan, while that of Wanjie M5 is between 2,598,000 yuan and 3,318,000 yuan, and there is also a partial overlap between the price ranges of the two cars.

For the current AITO, such product layout makes it difficult to achieve differentiated marketing. For AITO’s user group, it is not difficult to spend a few extra thousand yuan to buy a more advanced Wanjie M7 based on Wanjie M5.Therefore, if the sales of Wanjie M7 become successful, it is inevitable that it will eat into the sales of Wanjie M5. Huawei’s move may hurt the enemy a thousand but may also hurt themselves in the process. Regardless, at present, the performance of Wanjie M7 has not lost the face of Yu Chengdong after all!

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.