EyeQ Kit released, Mobileye moving towards openness?

Today, Mobileye has announced a groundbreaking news.

Mobileye has officially released its first software development kit for EyeQ system-on-chip integration – the EyeQ Kit. At the same time, the tweet also indicated that the development kit is aimed at injecting new features for global automakers’ driver assistance technology and future-oriented autonomous driving technology.

Meanwhile, Eile Luskin, the General Manager of Mobileye China, stated: “I am honored to introduce EyeQ Kit to our Chinese partners. This product will empower China’s domestic automakers to conduct independent R&D of cutting-edge algorithm applications while ensuring solution safety and reliability through Mobileye’s industry-proven technical expertise. In designing this new development tool, we fully understood the needs of our Chinese partners and hope to bring more flexibility and differentiated features to their products. Nowadays, industry customers face a trend of narrowed product selection, and Mobileye is working hard to embrace more open cooperation modes.”

Clearly, Mobileye is seeking change in the face of frequent heavy losses of partners, and the first step is towards openness.

We have previously analyzed why Mobileye has lost partners in an article, click here to read for details (https://www.42how.com/article/5037).

In short, the “black box delivery” approach has long restricted the development of local new forces. This is the same reason why Tesla “kicked” Mobileye and turned to Nvidia.

Not only new domestic forces but also BMW, which has long been deeply cooperated with Mobileye, announced last year that it will end its cooperation with the latter and instead join hands with Qualcomm.

Now the release of the developer toolkit EyeQ Kit can be seen as an important step for Mobileye from closed to open.

The tweet also emphasized that through EyeQ’s software and hardware, automakers can obtain a comprehensive Mobileye solution, including computer vision, road information management (REM), and driving strategies based on the responsibility-sensitive safety model (RSS). EyeQ Kit allows car companies to further tap into the powerful functions of the Mobileye system-on-chip, enhancing the driver assistance function while giving their brand unique look and feel. As the visual demands for interaction and communication between drivers and cars become increasingly complex, EyeQ Kit provides car companies with a new way to customize critical information flow. Through more advanced augmented reality display screens, EyeQ Kit will help customers achieve surround visualization, automatic lane-keeping, and traffic sign recognition functionalities.The above paragraph contains important information. EyeQ Kit not only enables further exploration of the system chip’s capabilities and differential functions but also enhances reality display, assisting clients in achieving surround visualization, automatic lane keeping, and traffic sign recognition. Additionally, it supports embedded development of third-party applications and reduces costs associated with integrating other chips.

EyeQ Kit will be used in the next generation system-on-chip, EyeQ 6 High and EyeQ Ultra, while a large global automaker has already deployed EyeQ Kit for future automotive product development.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.