Hu La Quan

This year, due to the changes in the international situation and economic environment, the prices of raw materials have skyrocketed, driving up the terminal sales prices of downstream new energy vehicles, especially electric vehicles, by as much as or even more than 10%. The anxiety of price hikes pervades the entire industry.

Young consumers who prefer new energy vehicles have directly felt the changes. Especially new-generation female consumers who pay more attention to aesthetics, their focus is no longer the narrow sense of cost performance, but regard quality as more important. They no longer simply rely on past experiences, but hope to get ahead of themselves to embrace future experiences.

For electric cars aimed at young consumers, winning with low prices and “cost-effectiveness” no longer dominates their minds, which is different from previous generations of consumers. Instead, high quality, intelligent attributes and brand image are the “hard power” of new-generation intelligent travel tools in the eyes of the new generation. Since its inception, Geometry has been committed to producing new energy vehicles that meet the needs of the general public, enabling more consumers to discover their huge demand for quality and intelligence.

The traditional brand’s focus on cost-effectiveness and light emphasis on value perception in the model setting can no longer meet the new needs of the new-generation consumer population. A high-quality, high “IQ,” commuting tool that can relieve the driver’s worries and bring a relaxed experience is the real need of young and struggling people in the face of anxiety.

Therefore, Geometry has specifically created this youthful and exquisite pure electric SUV-Geometry E-for young consumers at a pre-sale price of 87,800 to 104,800 yuan, enabling more young people to easily enjoy a “SO EASY” pure electric travel life.

“A0-level online celebrity” SUV will redefine new trips

Having a partner who understands what you want is always the most relaxing thing on a trip. As a pure electric SUV focusing on young users, Geometry E is equipped with two 10.25-inch high-definition integrated screens. The screen layout adopts a simple and square design, combining the instrument screen and central control screen into one, providing clear, bright, and visible information display.

In addition to screen hardware, the internal UI is also specially tailored for young people. The system interface displayed on the large screen adopts a refreshing and flat design, improving the quality of light and shadow and color, while ensuring visual comfort. Frequently used functions can be intimately placed in the form of cards on the homepage, allowing you to easily drive smartly and safely without spending too much effort searching.

In order to improve driving convenience, Geometry E’s car system comes with a virtual assistant “Xiaohe”, powered by the 3.5th-generation intelligent speech system from iFlytek. With its powerful voice interaction capabilities, “Xiaohe” can achieve uninterrupted conversation. Making phone calls, checking navigation, opening and closing windows and air conditioning, etc., can all be easily achieved with just a few words, truly making the intelligent voice assistant a user’s travel companion.

During the journey, Geometry E’s L2-level intelligent driving assistance makes young consumers feel more comfortable and safe. Geometry E supports comprehensive advanced assistance functions such as ACC, AEB, LDW, and IHBC, and sensors can recognize up to 25 targets within a range of 150 meters, 100° horizontally, and 33.6° vertically in front, covering vehicles, non-motorized vehicles, and pedestrians, constantly monitoring the road to ensure driving safety.

This considerate attitude is also reflected in many details, such as the innovative “Golden Right Eye” blind spot display function. When this function is activated, the video signal from the right front blind spot will be automatically projected onto the large screen, so even on a hurried workday morning, there is no need to worry about causing danger due to hurry and panic. Geometry E also has a “no-touch” start-up system, which, as its name suggests, naturally and seamlessly starts the vehicle, greatly increasing driving convenience. Even the cup holder considers the preferences of young people, using a magnetic flip milk tea cup holder for multiple uses in a single space.

As for the demand for youth aesthetics, the design inspiration for Geometry E comes from natural plants, with “Natural Plant Colors” as the design concept, offering four colors based on plant themes of green vine, jasmine, mint, and blue lotus. Inside the car, inspired by travel scenery, three interior color schemes, Blue Island Breeze, Black Island Light, and Black Island Morning Mist, were created to make people feel like they are on a journey while sitting inside the car.

Who says that an A0-level SUV cannot become a phenomenon-level internet celebrity? With meticulous and thoughtful designs, a comfortable and light internal and external atmosphere, and an intelligent system that anticipates users’ needs, Geometry E is redefining new travel for the younger generation.

Behind the easy and comfortable experience is the guarantee of quality and confidence. Geometry E provides young people with a new “SO EASY” travel ecosystem, which means that what is “not easy” is all left to Geometry itself. These eye-catching designs and functions are all based on Geometry’s ultimate pursuit of quality and safety.To enhance safety performance, Geometry E adopts a high-strength cage-type energy-absorbing body structure that effectively ensures the survival space of occupants in the event of a collision. As a pure electric vehicle, Geometry E designed a steel armor at the bottom of the battery pack, providing solid bottom protection, making it the industry’s first model to pass the “pure electric passenger car bottom collision protection level A” certification.

The battery shell made of high-strength steel not only slows down deformation in collisions, the special coating on the surface can also defend against impacts and scratches from stones. The cockpit also has a composite material undertray to protect important components from damage in case of scraping on the underside of the car. Geometry E’s battery pack has a complete waterproof and dustproof design, reaching IP67 protection level, even in the face of city waterlogging, there’s nothing to worry about.

To ensure manufacturing quality, Geometry E is produced and assembled by Geely 4.0 Super Smart Factory-Qiantang Factory. As a factory for two national-level industrial Internet projects, Qiantang Factory is the new benchmark factory for the automotive industry to create lean, automated, and flexible production, with the highest level of intelligence among domestic vehicle production bases. Behind Geometry E’s high quality is Geely’s 12 years of new energy vehicle manufacturing experience.

Geometry E places great emphasis on the quality assurance of interior materials, using three high-quality materials: anti-bacterial super-microfiber leather, wash-free technology leather, and high-transparency acrylic, creating a diverse range of high-end textures, while caring for the physical and mental health of passengers. At the same time, four special high-quality processes are used to create a natural travel atmosphere that is refreshing and exhilarating. In addition, the seats of Geometry E are made of baby-grade ecological materials, and the car is equipped with a fresh air system and CN95 air conditioning filter, allowing users to enjoy peace of mind and comfort.

Even camping, which is loved by young people nowadays, Geometry E provides the perfect travel plan. With the V2L external power supply device, it can provide power to camping equipment, allowing friends to easily enjoy the pleasure of self-indulgence during weekends get-together.

In recent years, Geometry Automotive has been on a smoother path to create high-quality intelligent travel experience for young consumers. From Geometry A to Geometry E, powering pure electric travel with strict quality and intelligent technology, using a “not EASY” approach to create a “SO EASY” driving experience for users.

Under the industry’s price increase, the market urgently needs a high-quality electric vehicle that differs from the tradition of the cheapest product, but brings high quality and value to users. Just like Geometry E, it is not only a means of transportation in the city but also a considerate friend that can accompany you to explore the world.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.