Avita released a special edition Avita 011 in collaboration with MMW yesterday, with a limited edition of 500 units.
MMW is the abbreviation of Matthew M. Williams, the founder of the fashion brand 1017 ALYX 9SM and the current creative director of GIVENCHY, following in the footsteps of the design of Givenchy.
He was a core member of Kanye West’s creative team Donda and also served as Lady Gaga’s creative director and boyfriend. He has also worked for many fashion and trendy brands such as Dior, Alexander McQueen, and Hood by Air, and has been involved in creative fields such as art, music, photography and fashion. Matthew did not attend any formal fashion training but learned on his own and took the first step by designing stage costumes. In June 2020, Matthew M. Williams was invited to assume the position of creative director of Givenchy, responsible for all creative work in menswear and womenswear series, further consolidating his position as a top fashion designer.
Returning to the car itself, the Avita 011 is built on the basis of the Avita 11, with a full black appearance both inside and outside. The black appearance is very thorough, even the red Huawei HI logo has been changed to black.
The MMW logo is printed on the side skirts and wind blades are added.
The calipers of the limited edition Avita 011 have also undergone special customization. The white-painted design creates a stark contrast to the body and features the Avita and MMW logos. One small detail in this image is that the wheel hub cover remains stationary while the wheel rotates. Could this be a design that uses stationary wheel hub covers?
In terms of the interior, the Avita 011 limited edition features buckles designed exclusively by MMW on the back of the front seats, the storage compartment under the front center console, and the storage straps in the trunk. This design was inspired by the 1017 ALYX 9SM brand, which is known for blending an industrial style with functionality and a dark tone.
The Avita 011 interior features a large amount of NAPPA and NUPRIMA leather, with the seat design complementing the exterior of the car.
The reason why Avita was able to cooperate with MMW has a lot to do with Wang Lin, the brand’s chief marketing officer. Wang Lin has worked for more than 20 years in the luxury, technology and lifestyle fields, serving as a brand management executive for several globally renowned fashion companies, including Apple Retail Greater China and Chanel China.
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.