Can CCAG's New Initiatives Boost Its Global Competitiveness?

July 29 marked the official establishment of China Changan Automobile Group Co., Ltd. in Chongqing. Endorsed by the State Council and with direct oversight by the State-owned Assets Supervision and Administration Commission, this newly formed central enterprise is constituted by 117 subsidiaries, including Changan Automobile and Chenzhi Group. Headquartered in Chongqing, the group boasts a registered capital of RMB 20 billion, total assets of RMB 308.7 billion, and a workforce of approximately 110,000. Its core operations span whole vehicle and parts manufacturing, automotive sales, finance and logistics services, and motorcycles, among others.

In the first half of 2025, China Changan Automobile Group achieved total operating revenue of RMB 146.9 billion, with robust full vehicle sales reaching 1.355 million units. Of these, new energy vehicle sales hit 452,000 units, marking a year-on-year increase of 49.1%; overseas sales totaled 299,000 units, with a 5.1% growth from the previous year.

The establishment of China Changan Automobile Group aims to accelerate the development of globally competitive enterprises and advance the intelligent connected new energy vehicle industry. By integrating related resources, Changan can further its growth in market competition. Additionally, the group’s founding facilitates Changan’s enhanced engagement in international competition.

From the perspective of technological advancement, the formation of China Changan Automobile Group is poised to strengthen core functions and boost core competitiveness. The group plans to intensify technical breakthroughs in key areas, enhance independent innovation capacities, and elevate the R&D and manufacturing of intelligent connected new energy vehicles and components.

The foundation of China Changan Automobile Group holds significant importance for Changan Automobile. Through brands like Avatr, Deepal, and Qiyuan, Changan aims to accelerate its developments in the smart electric vehicle sector. Avatr will continue as a high-end smart electric brand, Deepal as a critical pillar of Changan’s growth, while Qiyuan will focus on core technologies like intelligent driving assistance and smart cockpits.

Changan Automobile will achieve growth through strategic guidance, resource integration, technological innovation, coordinated whole-to-part development, incentive mechanisms, and risk control. In strategic guidance, Changan will drive enterprise collaboration around new energy, intelligence, and globalization strategies. With resource integration, Changan will strengthen the synergy of R&D, manufacturing, finance, and talent through group operations. In terms of technological innovation, the group company will undertake scientific research strategic tasks and advance common platform construction.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.