At the “Joyful Independence” User Stardust Night on July 8, 2025, DS Motors unveiled its brand-new logo. In June, the DS S9 sold 4,154 units, topping the market for new energy cars priced above 300,000 RMB.
During the event, Huawei Executive Director Richard Yu and BAIC Group Party Secretary Zhang Jianyong jointly launched the new DS logo. The new emblem uses a hexagonal framework, continuing the family genes of HarmonyOS and reconstructing visual rhythm through the silver ratio and G3 curvature. The dual-layer center design features outward-extending star beams on the upper layer, while the lower layer uses micron-level electroforming technology.
Owners of the DS S9 shared their user experiences at the event. Olympic champion Yang Jiayu mentioned the soft light of the makeup mirror and the massage function of the zero-gravity seats. Tech-savvy dad Mr. Li recounted how the DS S9’s intelligent system helped him avoid a potential accident during a stormy night. Photography enthusiast Mr. Chen shared how the DS S9 made traveling with his pet more comfortable.
The DS Super Factory, located in Miyun, Beijing, integrates digital flexible production lines, AI quality inspection, and an ADS smart driving calibration center.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.