Will VOYAH FREE+ Challenge Top 3 in SUV Market?

VOYAH announced on June 24, 2025, the pre-sale of its new SUV VOYAH FREE +, starting at 229,900 RMB. The car offers pre-sale benefits, including a deposit expansion from 2,000 RMB to 5,000 RMB and a configuration upgrade gift valued at 18,000 RMB, totaling 21,000 RMB in value. As the evolved version of VOYAH FREE, VOYAH FREE + was developed over four years with an investment of over 500 million RMB, incorporating 1,366 upgrades. These upgrades cover various aspects such as an intelligent cockpit, driving assistance, comfort and convenience, chassis tuning, and safety features.

The entire series of VOYAH FREE + comes standard with Huawei’s QianKun Intelligent Driving ADS 4 and HarmonySpace 5 cockpit. Huawei’s QianKun Intelligent Driving Ads 4 provides automated driving assistance, while the HarmonySpace cockpit offers users an intelligent and convenient in-car experience. Additionally, VOYAH FREE + is equipped with an all-aluminum chassis and the EDC Magic Carpet chassis, featuring the “VOYAH Drive Mode.”

The market positioning and competitive strategy of VOYAH FREE + are also noteworthy. VOYAH aims for this high-configured and reasonably priced vehicle to rank among the top three sales in its class. In the new energy MPV market, VOYAH Dreamer has already achieved the top sales position, and VOYAH FREE + is set to become another vital model for VOYAH. The launch of VOYAH FREE + is a significant supplement to the VOYAH brand and challenges other brands in the new energy SUV market. By offering Huawei’s technology as standard and its pre-sale pricing, VOYAH FREE + will attract more family users, meeting their demands for intelligence, comfort, and safety.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.