On June 10, 2025, the Wuhu Fantawild Oriental Heritage Park hosted the Chery Mini Car Trend Modification Festival and the Domi Launch Event. Three models – the true 5-seater pure electric MINI SUV Domi, the Little Ant Favorite Edition, and the Ice Cream Vitality Edition made their debut, showcasing Chery’s latest products in the mini car market.
- Domi, launched as the “50,000-class true 5-seater pure electric MINI SUV,” is priced starting at RMB 59,900, offering various purchase incentives, including trade-in bonuses, additional purchase subsidies, zero down payment financing, free data, and lifetime warranty.
- The Little Ant Favorite Edition and the Ice Cream Vitality Edition are priced at RMB 54,900 and RMB 39,900, respectively, with similar purchase incentives.
At the event, Chery designers, user representatives, and modification enthusiasts showcased the personalized modifications of the three mini cars through spray painting, stickers, and 3D printed accessories. With a length of 3,720 mm and a wheelbase of 2,520 mm, Domi offers rear space and storage capabilities. Its safety and traversal features include a 65% high-strength steel body and 160 mm ground clearance. Domi’s exterior design incorporates elements like the Gicai Koi car color, combined with lifetime warranty on the three electric systems and the vehicle.
The addition of Domi enriches Chery’s mini car product line, with the Little Ant Favorite Edition and the Ice Cream Vitality Edition each attracting different consumer groups with their unique qualities. Through differentiated positioning, Chery covers the RMB 50,000-80,000 mini car market.
As young parents easily test the child seat space in Domi’s rear seats, and couples excitedly take selfies with manually stuffed Q dolls and cool modified cars, Chery successfully transformed a launch event into a vivid showcase of a joyful lifestyle. As the declaration projected by the stage’s central beam asserts: “Mini cars are more than just cars; they are a statement of happiness.”
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.