May 20, a day full of love. Early this morning, Wei Jianjun, Chairman of Great Wall Automobile, personally handed over the car keys of Wei brand’s new Lanshan and new Gaoshan models to the first batch of owners at the Wei brand Shanghai delivery center.
This afternoon, Wei brand announced a brand renewal. On one hand, a rapid establishment of a direct sales system, with direct stores exceeding 600 by the end of this year. Meanwhile, the next generation full-power intelligent super platform was unveiled, upon which several Great Wall flagship models will be built.
Perhaps this is Wei Jianjun’s confession to the 600,000 Wei brand users: “Our goal is simple, to become a brand that truly understands its users. We must genuinely listen to user opinions and convey the product value to them.”
Eight years ago, Great Wall established its premium brand—Wei brand, reaching sales of 100,000 in just nine months. However, in the following years, sales fluctuated and reputation faced questions. Wei Jianjun remarked, “In the transition to new energy and intelligence, we have somewhat lagged behind, moving unsteadily.”
“`markdown
Therefore, Great Wall aims to make some changes. Nowadays, “Change for the user” has become the fundamental value of Great Wall.
As a veteran in the automotive industry with 35 years of experience, how does Wei Jianjun lead the Wei brand to “change for the user”? In this afternoon’s speech, we found the answer to this question.
01Direct sales, a necessary leap to master user relationships
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">In recent years, many consumers have noticed a significant change: buying a new energy vehicle increasingly feels like interacting directly with the brand itself.</p>
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Starting with Tesla, brands like LI and NIO have widely adopted a direct sales system. Direct sales stores not only create a sense of standardization but also make the brand's promises traceable. This unified service process, pricing system, and brand image help earn users' trust.</p>
<figure data-tool="mdnice-editor" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520212747.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">In this renewal, Great Wall Automobile has also placed the construction of the direct sales system at the core. The selection of a user delivery center as the venue for today's brand renewal is a clear signal of transformation.</p>
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However, WEY is not only building a direct-sales model at the store level but is also making larger strides towards creating an “user-centric” internal collaboration method. Without the foundation of a direct-sales system, there would be no real opportunity to engage with customers.
Behind this initiative, WEY is becoming the first brand within the Great Wall system to drive channel transformation based on a “digital touchpoint” architecture. Whether connecting with users, influencers, media, or advertising, WEY internally responds with a unified touchpoint-center logic, with stores being the most forefront expression.
WEY CEO Feng Fuzhi states that these touchpoints are not merely about introducing a “direct-sales” model in WEY’s sales. They include executing digital operations at every touchpoint with the user, thereby enabling a nearly faster completion of product, organization, and even the overall appearance OTA.
This transformation started in October 2023. Feng Fuzhi recalls that Wei Jianjun firmly advocated to advance the ToC strategy. “Mr. Wei resolutely stated that WEY aims for a comprehensive ToC approach and is willing to invest heavily.”
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">In the next three months, Wei Jianjun deeply engaged in formulating the user service plan and brand elevation path for the WEY brand. Feng Fu Zhi stated that within ten months, the WEY brand expanded from 0 to 430 stores nationwide, covering more than 110 cities. This year, it is expected to expand to over 600 stores, covering more than 200 cities, with the ultimate goal of exceeding 1,000. This rapid advancement is not merely about increasing store numbers but also about organizational synergy and systematic support.</p>
<figure data-tool="mdnice编辑器" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520212808.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;"><strong style="font-weight: bold; color: #283244; line-height: 1.5; font-size: 16px;">This transformation signifies the commencement of Great Wall Automobile's comprehensive ToC strategy.</strong></p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">More importantly, the direct operation system ensures that the relationship between the brand and users extends beyond the moment of vehicle delivery to the entire car usage cycle.</p>
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Meanwhile, the Wey brand has not fully shifted to direct sales but has adopted a “dual-channel model” involving both direct sales and dealerships. According to Feng Fuzhi, direct sales are not intended to “compete with dealers for traffic”, but rather to reach new user groups that traditional networks cannot cover through digital means, achieving incremental expansion. This collaborative path retains existing channel capabilities while avoiding direct conflict between the brand and channels.
On the execution level, the efficiency advantage of the direct sales system is emerging. Data provided by the Wey brand shows that a user completed the entire process from vehicle off-line to delivery in just 9 hours after placing an online order. This direct connection ability from “factory to user” is built upon the integration of manufacturing, warehousing, logistics, and delivery systems, resulting in coordinated systemic capability.
Additionally, the Wey brand is expanding the service radius of its direct sales system. By establishing “service assurance lines” covering core western routes, service stations and response centers are set up along the routes to enhance service accessibility in extreme scenarios. This initiative currently covers 14 popular self-driving routes, becoming vital support for the direct sales system in remote and complex scenarios.
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">According to Feng Fuzhi, Weipai has established 30 service stations along the Qinghai-Tibet, Sichuan-Tibet, and Qinghai-Gansu lines, with rescue points every 200 kilometers, and the furthest service outlet is within 350 kilometers. "On major urban roads, we promise to arrive within 2 hours, in remote areas no more than 6 hours. Tire replacement takes no more than 40 minutes, and battery replacement within 2 hours."</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Direct sales are not the end, but rather the beginning of the brand reclaiming user relationships. Only when a brand truly connects with, understands, and responds to users, can all subsequent changes in product, service, and technology be realized.</p>
<h2 data-tool="mdnice编辑器" style="margin-top: 30px; margin-bottom: 15px; margin: 50px 10px 40px 10px; font-size: 26px; text-align: center; font-weight: bold; color: rgba(255,255,255,0.03); padding-bottom: 15px;"><span style="counter-increment: section; display: block; font-size: 50px; font-weight: 200; color: #0F1115; margin-bottom: 0px;">02</span><span class="prefix" style="display: none;"></span><span class="content" style="line-height: 2; color: #1D2027; background: rgba(144, 169, 218, 0.12); padding: 5px 8px;">The product does not compete on specifications, but on understanding</span><span class="suffix"></span></h2>
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“Changing for the User” is first reflected in the most directly perceptible models for family users at the product level of WEY brand: the brand new WEY Lanshan.
Unlike previous communications focusing more on power and parameters, this update is closer to a simple question – what should a family car solve?
WEY brand has made systematic adjustments to the product based on specific scenarios such as travel safety, usage cost, intelligent experience, and ride comfort to meet user needs as much as possible.
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">A representative example of this is the latest Blue Mountain refresh, with colors inspired by user comments—Dusk Black, Dawn White, and Twilight Green, representing three times of the day.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The new Blue Mountain model from the WEY brand is available in three configurations, with prices ranging from 299,800 yuan to 326,800 yuan.</p>
<ul data-tool="mdnice编辑器" style="margin-top: 8px; margin-bottom: 8px; padding-left: 25px; color: black; list-style-type: disc;">
<li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;"><p style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">MAX version at 299,800 yuan, standard with laser radar-assisted driving, with lifetime free city and highway NOA features. Standard with Hi4 performance version four-wheel drive, 23 cinema-grade speakers, and a smart dual-purpose refrigerator for cooling and warming. Additionally, it includes a complimentary 17.3-inch rear entertainment screen and special exterior color options.</p>
```<Section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;"><p style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The Ultra version is priced at 326,800 yuan. It includes an additional 52.3 kWh long-range battery pack and suede-covered interior compared to the MAX model. Additionally, a special exterior color is offered as a gift.</p>
</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;"><p style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The Ultra Black Warrior version is also priced at 326,800 yuan. Based on the Ultra model, it features an exclusive dusk black exterior color, all-black interior, standard 21-inch multi-spoke darkened wheels with red calipers, and some blacked-out body kit components.</p>
</section></li></ul>
<figure data-tool="mdnice editor" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520212939.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure><p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Meanwhile, to extend gratitude to the earliest supporters of the Wey brand, Wei Jianjun announced at the event: "Today, out of my own pocket, for the earliest first-time owners who purchased the first Wey model VV7 in 2017, when the brand celebrates its 8th anniversary, I will subsidize 80,000 yuan for upgrading to the brand new Wey Lanshan renewal model."</p>
<figure data-tool="mdnice编辑器" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520212949.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The updates of the brand new Wey Lanshan renewal model primarily focus on three directions: safety, hybrid performance, and intelligent experience.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Firstly, safety. In Wey's expression, safety is not just crash test scores or hardware strength but a comprehensive design covering everything from material selection to battery structure and family-friendly cabin. Feng Fuzhi introduces that the brand new Wey Lanshan renewal model's body uses 81% high-strength steel, and the roof can withstand pressure 5.5 times the weight of the car, equivalent to a full-grown elephant dancing on top.</p><p data-tool="mdnice editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The child-friendly green cabin is another significant update, with more environmentally-friendly material choices. Enhancements have also been made in antibacterial, anti-mite, and in-car air quality control aspects. The materials extensively feature an antibacterial coating, achieving a 99.9% antibacterial rate; the whole vehicle's electromagnetic radiation protection is lower than that of a mobile phone, strengthening its family-friendly positioning.</p>
<figure data-tool="mdnice editor" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520213003.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p data-tool="mdnice editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Regarding the development of the child-friendly green cabin, Feng Fuzhi shared a little story today: "Our engineer Lao Ma's son has asthma, so when he led the development of WEY’s brand-new Lanshan Renewal ‘Child-Friendly Green Cabin’, he secretly added a test: checking whether the bacteria adhered to plush materials exceeded standards."</p>
<p data-tool="mdnice editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Next is the Hi4 Performance Version Intelligent Hybrid Four-Wheel Drive System; this time, the entire new WEY Lanshan Renewal range is equipped with the Hi4 four-wheel drive hybrid system as standard.</p><p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Feng Fuzhi demonstrated Hi4's performance through videos on various road sections and speeds, highlighting the dynamic response advantages of the dual-motor four-wheel-drive architecture.</p>
<ul data-tool="mdnice编辑器" style="margin-top: 8px; margin-bottom: 8px; padding-left: 25px; color: black; list-style-type: disc;">
<li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">In urban congested sections, with speeds below 60 km/h, Hi4 relies on pure electric driving;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">On urban ring roads and elevated sections, at speeds exceeding 60 km/h, the engine intervenes for direct drive, improving efficiency by 5.85% and reducing fuel consumption by 18% compared to extended-range mode;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">On highways, at speeds over 88 km/h, the engine and motor work together, achieving acceleration from 80 to 120 km in 3.6 seconds.</section></li></ul>
<figure data-tool="mdnice编辑器" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520213024.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>```markdown
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Additionally, this power system supports 92 octane gasoline, further reducing daily operating costs for family vehicles.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The third aspect is the evolution in intelligence, focusing on driving assistance and cabin experience.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">In terms of driving assistance, the new Wei Brand Lanshan refreshed model comes standard with lidar and Orin-X chips, equipped with the latest generation Coffee Pilot Ultra driving assistance system.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">According to Feng Fuzhi, the goal of the Coffee Pilot Ultra system is not "fully automated," but "fully assured." This system's functionality covers multiple scenarios including highways, urban roads, and parking.</p>
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While introducing the assisted driving system, Feng Fuzhi stated: “Our full-scenario NOA is undoubtedly in the top tier domestically.” He also mentioned that in June this year, the Weir brand will push an upgraded version of the OTA system to users.
Regarding the smart cockpit, the Weir brand is equipped with the Coffee OS 3 smart cockpit system. Feng Fuzhi commented that the new generation smart cockpit can generate wallpapers with a single sentence, collaborate on tasks, creating a seamless integration of in-car life and work.
It is evident that the product logic of Weir is shifting from “configuration-driven” to “scenario-oriented”. With the new Blue Mountain facelift and the new Highlander facelift, Weir has concentrated on key aspects such as safety, energy efficiency, intelligence, and spatial comfort, covering crucial elements of daily family use. The starting point for product updates is no longer to emphasize technology itself, but rather to optimize user experience in specific scenarios. This change signifies that Weir is transforming from producing a competent new energy vehicle to creating an exceptional one better suited for families.
<h2 data-tool="mdnice编辑器" style="margin-top: 30px; margin-bottom: 15px; margin: 50px 10px 40px 10px; font-size: 26px; text-align: center; font-weight: bold; color: rgba(255,255,255,0.03); padding-bottom: 15px;"><span style="counter-increment: section; display: block; font-size: 50px; font-weight: 200; color: #0F1115; margin-bottom: 0px;">03</span><span class="prefix" style="display: none;"></span><span class="content" style="line-height: 2; color: #1D2027; background: rgba(144, 169, 218, 0.12); padding: 5px 8px;">Technological Platform Changes: The Next-Gen Intelligent Architecture as the Foundation of Security</span><span class="suffix"></span></h2>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">"True, confident change must be reflected in the transformation of foundational technology." Nearing the end of the brand renewal presentation today, Wei Jianjun revealed a surprise in the "Change for Users" initiative—a completely new "Next-Generation All-Power Intelligent Super Platform" by Great Wall Automobile.</p>
<figure data-tool="mdnice编辑器" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520213056.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
```<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">According to Wei Jianjun, this platform is specifically designed for large and luxury cars, featuring high compatibility and can accommodate various models including sedans, SUVs, and MPVs.</p>
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Wei Jianjun unveiled the seven core technologies of this super platform:</p>
<ul data-tool="mdnice-editor" style="margin-top: 8px; margin-bottom: 8px; padding-left: 25px; color: black; list-style-type: disc;">
<li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">A super platform compatible with five major powertrains;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">Dual 4s-grade 2.0 T super hybrid system;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">800 V hybrid architecture;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">Large capacity battery pack (electric hybrid) with a pure electric range of 400+ km;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">Hybrid charging at 6C rate, charging for 5 minutes provides a range of 200 km;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">Intelligent vehicle system;</section></li><li><section style="margin-top: 5px; margin-bottom: 5px; line-height: 26px; text-align: left; font-weight: 500; color: #363B45;">VLA intelligent driving model;</section></li></ul><p data-tool="mdnice editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">This is a super platform that supports five types of propulsion: plug-in hybrid, pure electric, hydrogen fuel, internal combustion, and hybrid—fully compatible with all five forms.</p>
<figure data-tool="mdnice editor" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520213116.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p data-tool="mdnice editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Discussing the rationale for such an all-powerful super platform, Wei Jianjun said, "If propulsion were all the same, that would be extremely dull. Looking globally, users have varied demands when it comes to propulsion. Even within China, needs differ significantly. Hence, our new platform should not support just a single power form but rather aim to accommodate the diverse needs of users worldwide."</p>
<p data-tool="mdnice editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">"While the industry debates which propulsion is the future, we at Great Wall Automobile can say we made no choice—we want them all."</p>```markdown
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Originally, developing vehicles with these powertrains required three platforms: one for oil, one for hybrid, and one for electric. Great Wall integrates all three, with a single platform covering the global market.</p>
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">The flexibility of this technological architecture encompasses not only the integration of R&D resources and powertrain compatibility but also provides a foundation for ongoing iterations of future products.</p>
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Wei Jianjun stated that with the support of the 800 V hybrid architecture, the platform achieves over 400 kilometers of pure electric range, surpassing the industry norm of 200 kilometers.</p>
<p data-tool="mdnice-editor" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Furthermore, the new architecture supports a maximum charging power of 470 kW, reaching a 6C rate, effectively doubling the speed. This makes it possible to charge for 5 minutes and achieve a range of over 200 kilometers. Wei Jianjun said, "This means that a 5-minute charge allows you to drive from this venue to Hangzhou!"</p>
```<p style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;" data-tool="mdnice编辑器">Moreover, the new platform utilizes a 2.0 T engine, enabling the Weipai hybrid system to provide an exhilarating acceleration experience for mid- to large-sized vehicles. Wei Jianjun shared the acceleration data for this platform: "With electricity, our 0 to 100 km/h acceleration takes just 4.4 seconds, and even in a charging state, it only takes 4.7 seconds."</p>
<figure style="margin: 0; margin-top: 10px; margin-bottom: 10px;" data-tool="mdnice编辑器"><img src="https://upload.42how.com/article/image_20250520213128.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;" data-tool="mdnice编辑器">The brand-new super platform adopts a more open SOA architecture, enabling comprehensive integration of intelligent driving, smart space, and intelligent ecosystem. Wei Jianjun introduced, "It transforms our vehicle from a 'mobile tool' into a 'whole vehicle intelligent entity,' marking the industry's first ASL whole vehicle intelligent entity."</p>
<p style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;" data-tool="mdnice编辑器">In terms of driving assistance, the new platform will fully apply the VLA large model. Wei Jianjun stated, "This large model is currently the most capable, closest to human capabilities, and even has the potential to surpass human abilities." He also noted that under this platform architecture, Weipai will successively launch various flagship models.</p><figure data-tool="mdnice编辑器" style="margin: 0; margin-top: 10px; margin-bottom: 10px;"><img src="https://upload.42how.com/article/image_20250520213140.png" alt style="display: block; max-width: 100%; margin: 25px 0;"></figure>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">This platform is not a standalone technological achievement but rather the result of Wei brand's integration of capabilities in whole vehicles, electric drives, and intelligent driving over recent years. It forms the foundation for Wei brand's future endeavors in high-end flagship products—whether it's larger vehicles, more complex systems, or the simultaneous demands of users for range, intelligent driving, and performance, all begin here.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">From an industry perspective, such platform-level integrated technology is often a shortfall that new car manufacturers find challenging to compensate for in early stages. For Wei brand, it serves as a validation of its manufacturing system's capabilities and an attempt to move beyond mere material competition and return to systems engineering.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">For users, this fundamental capability shift may not be the primary reason to purchase a vehicle. However, it determines whether a car can operate stably over time, whether its smart features can be continuously updated, and whether the platform can support future needs. These are aspects that cannot be marketed in the short term but are crucial for a brand's long-term credibility.</p>```markdown
<h2 data-tool="mdnice编辑器" style="margin-top: 30px; margin-bottom: 15px; margin: 50px 10px 40px 10px; font-size: 26px; text-align: center; font-weight: bold; color: rgba(255,255,255,0.03); padding-bottom: 15px;"><span style="counter-increment: section; display: block; font-size: 50px; font-weight: 200; color: #0F1115; margin-bottom: 0px;">04</span><span class="prefix" style="display: none;"></span><span class="content" style="line-height: 2; color: #1D2027; background: rgba(144, 169, 218, 0.12); padding: 5px 8px;">In Conclusion</span><span class="suffix"></span></h2>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">Transforming for the user is the starting point for WEY to rebuild trust.</p>
<p data-tool="mdnice编辑器" style="padding-top: 8px; padding-bottom: 8px; line-height: 1.8; font-size: 16px; margin: 10px 0px; color: #363B45; font-weight: 300; font-family: PingFangSC-Light, PingFangTC-Light;">As new energy vehicles enter deeper waters, the approach of capturing attention through specs, price, and material accumulation has gradually become ineffective. Users have begun to realize that the true value of a car lies in the sense of stability and trust it can provide in everyday companionship.</p>
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The brand revitalization of Great Wall’s WEY is a deliberate choice to pursue a path that, while challenging, is correct.
This transformation is not easy. Establishing a self-operated system implies rebuilding management chains and service processes, requiring resource investment and significantly increasing management complexity; the shift in product logic means starting to listen to users from the very beginning of research and development rather than merely optimizing parameters; a brand-new intelligent platform demands the brand not only produce cars but also bear the burden of architecture-level technologies. These adjustments are not measures that yield immediate results; they are long-term, costly, and not easily perceived in the short term.
Yet, WEY has chosen this slower path. As competition in new energy enters the second half, more brands are realizing that configuration stacking and price wars have their limits. What truly retains users is the sense of stability during use, certainty in service, and consistency in functionality updates.
This transformation is not yet complete. However, it is certain that WEY is no longer just trying to grab attention with one hit car after another, but is working to build a sustainable brand trust mechanism.
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True trust is not built on rhetoric, but on who is willing to pay the price for it.
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This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.