At the 2025 Shanghai Auto Show, the EXEED brand showcased its core philosophy of “New Technology Luxury,” featuring its full-size concept car, Tianshu, the all-new 2025 Xingji ES pure electric version, and several other high-end intelligent new energy models. This presentation highlighted its technological prowess and global strategic planning in the new energy sector. At the press conference, Huang Zhaogen, Assistant President of Chery Automobile Co., Ltd. and Executive Vice General Manager of EXEED’s Domestic Business Unit, announced the official launch of the EXEED Global LOGO Million Co-Creation Program, further deepening user ecosystem and brand internationalization.
The Tianshu concept car measures 5.3 meters (length) × 2 meters (width) × 1.9 meters (height) with a wheelbase of 3.2 meters, designed specifically for affluent families with successful careers. Its name, derived from the “Tianshu star” of the Big Dipper, symbolizes “courage,” aligning with EXEED’s brand spirit of “daring to surpass.” As the direction for EXEED’s next-generation products, Tianshu is developed on the EOX_L high-performance platform, integrating AI preemptive control, cross-domain integrated chassis system, full active suspension, and features a 7° rear-wheel steering system, with a turning diameter of less than 10.8 meters, water wading depth of 900mm, and climbing performance akin to the LAND ROVER Defender. It offers both pure electric and range-extended versions— the pure electric version employs a 1000V high-voltage architecture paired with an 880kW vector four-motor; the range-extended version achieves a 300km pure electric range and a 2000km comprehensive range with an 800V architecture. Innovative designs include dual-layer rotor welcoming pedals, smart expansion docks, and a high-pressure oxygen chamber system. It is also equipped with the 8397 chip and end-side AI large model, and the Falcon 700/900 assisted driving system, relying on a low-orbit satellite network for comprehensive communication coverage without blind spots.
The new 2025 Xingji ES pure electric version is simultaneously available for pre-sale, priced from 199,800 to 279,800 yuan, with core selling points of “ultra-long range, super safety, and super intelligence.” The new car is equipped with a CATL 77kWh Shenxing battery or 100kWh ternary lithium battery, achieving a maximum CLTC range of 710km with a 0.205 Cd ultra-low drag coefficient, supporting 5C super-fast charging that completes charging for a 515km range in just 11.5 minutes. The body has over 88% high-strength steel and aluminum composition, can withstand four times vehicle weight roof pressure and rollover tests, equipped with the NESTA six-dimensional electric safety protection system and 7 safety airbags, passing global five-star safety certification. The intelligent cockpit is powered by the Qualcomm Snapdragon 8295P chip, with upgraded “interaction renewal, voice intelligence, full domain interconnection, smart scenarios” four functional modules, supporting OTA iteration for a personalized travel experience.
Yin Tongyue, Chairman of Chery Holding Group, stated during the auto show, “The globalization of Chinese automobiles involves not just expansion in size, but also a transformative leap in brand perception and technological leadership.” As the core carrier of Chery’s high-end strategy, EXEED, through the debut of the Tianji concept car and the pure electric version of the Xingjiyuan ES, demonstrates its determination to enter the global high-end new energy market. Additionally, EXEED launched the “Co-create the Star Future” plan, collaborating with top design institutions such as the Central Academy of Fine Arts and Tsinghua University Academy of Arts & Design, to invite global users to submit creative ideas for the brand’s logo, fostering a deep connection between the brand and its users, and injecting differentiated competitiveness into its international progress.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.