Shanghai, April 23, 2025—DEEPAL launched the Family-Sized Intelligent Flagship SUV, the DEEPAL S09, during the 21st Shanghai International Automobile Industry Exhibition, announcing its pre-sale offerings. The new vehicle is available in 5 configurations, with the pre-sale prices ranging from 239,900 RMB to 309,900 RMB, and introduces the first batch of user-exclusive 7 benefits (including Huawei ADS 4 intelligent driving upgrade rights). It highlights “million-level enjoyment at a 300,000 price point,” targeting the travel needs of young and ambitious families.
The DEEPAL S09, with a length of 5,205 mm and a wheelbase of 3,105 mm, is set as a benchmark against the LI L9 and AITO M9, designed specifically for families spanning three generations. Its third row offers the segment’s only 360 mm seating height and 870 mm legroom, moving past the “small bench” design. The standard luggage compartment volume is 475 L, extending to 1,392 L with the third row folded down, accommodating 7 suitcases and camping gear effortlessly. Inside, it features a versatile “three rooms with five beds” layout, where the second and third-row seats can swiftly transform into an office desk, entertainment hall, or bedroom, meeting diverse family travel needs.
In terms of intelligent features, the DEEPAL S09 is equipped with Huawei’s HarmonyOS cockpit, featuring dual 15.6-inch screens in the front and a 21.4-inch giant shared screen in the back, supported by the Huawei SOUND audio system. For intelligent driving, the vehicle is fitted with Huawei’s QianKun Intelligent Driving ADS 3.3 system, covering all scenarios such as highways, urban streets, and parking, with plans to initiate the first OTA upgrade to Huawei ADS 4 in the second half of 2025. Additionally, a specially designed AI assistant for children supports English conversation and safety monitoring, easing parents’ anxieties.
Regarding safety performance, the DEEPAL S09 adheres to CIRI MGGG five-star standards, featuring a 1,636 mm ultra-long anti-collision beam, 100% high-strength steel passenger cabin, and 53% hot-formed steel. On the battery front, the CCAG Jinzhongzhao Battery 2.0, combined with CATL technology, has passed validation with 70 billion kilometers of zero overheating, coupled with Huawei’s all-round anti-collision CAS 3.0 system to achieve 360° active protection.
Regarding pre-sale benefits, users can enjoy zero down payment, an exchange subsidy of up to 20,000 yuan, lifetime warranty, and complimentary charging piles. The brand has also introduced a “breakup fee subsidy” policy to attract owners of competing models like LI and AITO for replacements. On the first day of listing, orders surpassed 5,000 units, with user feedback highlighting advantages such as “high space utilization” and “Huawei’s ease of intelligent driving.”
DEEPAL employs a “technology equalization” strategy to extend million-dollar luxury configurations (such as tri-zone independent air conditioning, a dual-temperature refrigerator, and first-class seats) to the 300,000 yuan market. The CEO stated, “We don’t just stack up parameters; instead, through scenario-based innovation, we make it possible for family users to have a ‘carefree experience.’”
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.