Can Avatr's New Model Rival Tesla and ZEEKR?

On April 23, Avatr Technology unveiled its new brand proposition, “Wisdom at Will, Pursue Passion,” at the Shanghai International Auto Show. The Avatr 06 will be equipped with the Huawei QianKun ADS 4 intelligent system in the third quarter and will collaborate with renowned trend art IP to showcase the product experience.

The Avatr 06 was officially launched on April 19, offering both pure electric and extended-range versions, with prices ranging from 209,900 to 279,900 RMB. The new car comes equipped with the Huawei QianKun ADS intelligent driving system across the entire range, with features including a streaming media rearview mirror, audio system, and intelligent electric doors. Within 48 hours of launch, the model received 12,536 orders.

The Avatr 06’s body size meets the standards of a mid-size sedan, offering six color options, including user-co-created colors. It comes standard with the Huawei QianKun ADS 3.0 system, supporting fully scenario-based autonomous driving, and targets young, tech-savvy, and design-sensitive users.

In the market, the Avatr 06 will compete with models such as the Tesla Model 3, ZEEKR 007, and XiaoMi SU7.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.