Will Lynk & ZEEKR’s Merger Boost Their Market Position?

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Geely Announces Lynk & Co and ZEEKR Strategic Integration

On November 14, Geely Holding announced an adjustment to the equity structure of Lynk & Co and ZEEKR, promoting comprehensive strategic synergy between the two brands. Coinciding with the eve of the Guangzhou Auto Show’s opening and the release of ZEEKR’s Q3 2024 financial report, this move has drawn wide industry attention regarding brand positioning, product planning, and financial health.

Following the equity adjustment, Geely Holding transferred 11.3% of ZEEKR shares to Geely Auto, increasing Geely Auto’s stake in ZEEKR to approximately 62.8%; ZEEKR holds 51% of Lynk & Co’s shares, promoting strategic synergy between the two brands.

Interviews with Geely Auto executives revealed that the integration aims to optimize resource allocation, reduce internal competition, while maintaining brand independence. Lynk & Co will focus on the mid-to-high-end new energy market, developing small pure electric and hybrid models; ZEEKR will target the high-end luxury market, focusing on mid-to-large pure electric and hybrid models. The brands have clarified their roles to avoid market overlap and will leverage a unified technology and manufacturing platform to enhance efficiency and competitiveness.

Despite equity changes involved in the integration, ZEEKR’s acquisition of Volvo’s holdings in Lynk & Co does not affect technical cooperation. In the future, the two brands will achieve channel sharing in both domestic and international markets, gradually align in intelligent R&D and high-end configurations, while preserving the uniqueness of each brand’s user ecosystem.The ultimate goal of this strategic synergy is to achieve an annual production and sales volume of one million vehicles by 2026, establishing a formidable presence in China’s premium new energy market.

Quick Review:
Geely’s integration of ZEEKR and Lynk & Co is a crucial move in response to the competitive new energy market. By optimizing equity relations, clarifying brand positioning, and strengthening technology and resource synergies, it reduces internal friction and improves efficiency. ZEEKR focuses on high-end luxury while Lynk & Co targets mid-to-high-end new energy, each with a clear positioning and significant synergy effects. This integration not only optimizes the capital structure but also lays the foundation for global expansion and long-term competitiveness, reflecting Geely’s strategic determination to drive sustainable development.

BMW Showcases Intelligent Technology at the Guangzhou Auto Show

Recently, at the Guangzhou Auto Show, the BMW Group showcased advancements in intelligent driving technology across its BMW, MINI, and BMW Motorrad brands. BMW introduced a series of hybrid models, highlighting applications of its advanced intelligent driving assistance and vehicle-to-everything (V2X) technology.

BMW plans to integrate the V2X technology module into its 5 Series next year in January, enabling capabilities such as emergency braking, red light violation warnings, and crossroad collision warnings to enhance vehicle alert capabilities. Additionally, BMW showcased its intelligent cockpit system, developed locally, which integrates an intelligent personal assistant and digital key using UWB technology for multi-terminal integration.

In terms of product displays, the new X3 and M235L four-door coupe made their debut, while M brand models like the M5, M2, M3, and M4 were also exhibited. BMW’s 2 Series, 5 Series, and 7 Series will continue to actively promote the dual advancement of hybrid and connected technology.

Quick Review:

At the Guangzhou Auto Show, BMW showcased progress in intelligent driving and vehicle connectivity technologies, particularly demonstrating potential safety enhancements in hybrid and V2X technologies. Meanwhile, the debut of M brand models and new vehicles catered to diverse consumer driving needs in BMW’s distinctive style.

Lynk & Co Z20 Opens for Pre-orders

On November 15, Lynk & Co Z20 made its debut at the Guangzhou International Auto Show and opened for pre-orders. This all-electric SUV has a starting pre-sale price of 146,000 RMB, with a range of 530 km.

The Z20 is built on the SEA architecture, featuring a single motor rear-wheel drive configuration with a maximum power of 250 kW. The vehicle is equipped with 4.5C ultra-fast charging technology, allowing it to charge up to 80% in 15 minutes.

The interior design focuses on functionality and comfort, featuring a large panoramic sunroof and sound system. The Z20 uses high-strength materials and is equipped with airbags for safety.

The smart cockpit is also a highlight of the Z20, with an emphasis on eco-friendly and health-conscious materials.

Quick Review:

The Lynk & Co Z20 addresses range anxiety in the electric SUV segment with its 530 km range and 4.5C ultra-fast charging technology. With a starting price of 146,000 RMB, it strikes a balance between performance and cost-effectiveness, making it attractive in a competitive market. For young consumers seeking a pure electric experience, the Z20 offers an exciting option.

LI Shares Latest Smart Driving Developments

At the Guangzhou International Auto Show on November 15, 2024, LI Auto showcased its progress in smart driving technology, becoming the first automotive brand to offer full-scale “Parking Space to Parking Space” smart driving. This upgrade is delivered via the OTA 6.5 version, supporting automatic ETC toll station passage and AVP valet parking route navigation.

The “Parking to Parking” intelligent driving system of LI Auto has iterated over 30 versions in less than four months. The functionality was tested and covered by test drive vehicles across 478 stores nationwide. Users can experience the latest version at existing stores across the country.

As of mid-November 2024, LI Auto has conducted 17 OTA updates, optimizing and adding nearly 1,000 features. The new version will also introduce LI Assistant + Task Master 2.0, enabling deep interaction with the vehicle and customized application support through the self-developed base model MindGPT.

Furthermore, in 2024, LI Auto’s smart driving cumulative mileage reached 2.67 billion kilometers, a 123% increase over the end of the previous year.

Quick Review:

LI Auto’s frequent updates in the intelligent driving field demonstrate its prowess, particularly with the launch of the “Parking to Parking” feature, adding tangible value to the driving experience. Over the past four months, more than 30 updates have been completed, and LI is continuously accelerating its intelligent driving R&D process.

AION UT Parrot Dragon Unveiled

At the Guangzhou International Auto Show, AION introduced the new AION UT Parrot Dragon, a notably eye-catching A-class hatchback priced in the 100,000 yuan range. At the show, the AION UT showcased its intelligent cabin and numerous safety features.

Aion UT Parrot Dragon targets young consumers, inspired by the image of birds, and features a floating roof design. The vehicle measures 4,270×1,850×1,575 mm, with a wheelbase of 2,750 mm, offering spacious interior space. The interior is equipped with dual screens of 14.6 and 8.8 inches.

The car’s safety features include V-shaped cavity side airbags and reversing AEB technology. In terms of intelligence, the system is compatible with multiple smartphone brands. Additionally, it boasts a 440 L trunk capacity and multifunctional front-row storage space, ideal for urban commuting and long-distance travel.

Quick Comment:

At the Guangzhou International Auto Show, the Aion UT Parrot Dragon stands out. Inspired by birds and featuring a floating roof design, this vehicle offers a unique aesthetic and dares to innovate in appearance.

Benz Unveils New All-Electric Models

At the Guangzhou International Auto Show on November 15, 2024, Mercedes-Benz showcased its new lineup, including the entirely new all-electric G-Class SUV, new all-electric EQE, and the 2025 GLC Coupe SUV.

At this exhibition, the new all-electric G580 garnered significant attention for its off-road capabilities and features. It is equipped with four independently controlled motors and a two-speed transmission system, delivering over 432 kW of power and 1,164 Nm of torque, and uses an intelligent torque vectoring system to enhance drivability. Regarding electric range and charging technology, the G580 is fitted with a 122 kWh battery pack, providing a CLTC range of 571 km and supports a fast charging mode, recharging from 10% to 80% in just 32 minutes. The vehicle design retains classic Benz elements while focusing on aerodynamic performance, and the interior features the second-generation MBUX human-machine interaction system.

Additionally, the show featured the new EQE and the 2025 GLC Coupe SUV models, built on an efficient and intelligent platform. The G580 is specially designed with off-road needs in mind, equipped with intelligent off-road features and an L2+ level navigation assistance system, while the EQE model focuses on range and fast-charging capabilities.

Quick Review:

Mercedes-Benz unveils a new model at the Guangzhou Auto Show, offering a refreshing experience. The G580 electric version retains the classic G-Class design. Its four-motor drive system and intelligent torque distribution ensure the continuation of its off-road prowess. The EQE series, with upgrades in configuration and range, further captivates consumer interest, especially with its convenience in urban commuting. Mercedes clearly emphasizes not only performance but also driving experience in its electrification journey, providing multiple choices to consumers, from the off-road capabilities of the G580 to the range advantages of the EQE.

LEAPMOTOR B10 Global Debut

At the Guangzhou International Automobile Exhibition, LEAPMOTOR introduced the first model of its new B series, the B10, showcasing various color options such as Dawn Purple and Midnight Blue. LEAPMOTOR also displayed other models, including the C16, C11, C10, C01, and T03.

The B10, based on the LEAP3.5 platform, features lidar and a Qualcomm 8650 chip, enhancing the intelligent driving assistance system, with improvements in range and handling performance. Its chassis is co-tuned by LEAPMOTOR and the Maserati team of Stellantis Group, with a flexible and adjustable interior space design.

Previously, the B10 garnered attention at the Paris Motor Show and won the international CMF Design Award. According to Leapmotor’s Senior Vice President, Cao Li, this achievement is one of the outcomes of collaboration with international partners.

Quick Review:

The Leapmotor B10 debuted at the Guangzhou Auto Show, highlighting the brand’s innovation and self-developed capabilities in the pure electric vehicle sector. The collaboration with the Maserati team on chassis tuning enhanced the driving experience, incorporating unique design elements. The intelligent cockpit and driver assistance system added a sense of advanced technology. With a range exceeding 600 kilometers and an international design, the B10 has captivated many young consumers.

DENZA Z9/N9 Unveiled at the Guangzhou Auto Show

On November 15th, 2024, the Guangzhou International Auto Exhibition opened, with DENZA Auto participating and showcasing its products. The DENZA Z9 was launched at the show, featuring five models with prices ranging from 334,800 RMB to 414,800 RMB. Meanwhile, the DENZA N9 made its public debut.

Equipped across the board with the Easypilot technology and advanced intelligent driving, DENZA plans to deliver L2+ highway navigation upon mass production, city navigation by the end of 2024, and nationwide mapless city NOA and Easypilot parking by the first quarter of 2025.

Current purchasing options include various benefits such as a 3,000 RMB expansion fund, financial benefits, and configuration upgrade rights.

The second row of the DENZA Z9 meets the current mainstream D-class car standards, particularly in rear seat configurations. It primarily benchmarks against the Mercedes-Benz S-Class and BMW 7 Series in terms of space.

The rear armrest supports a smart executive island, transforming into a standard four-seater when lowered. Behind the rear armrest is a fridge equipped with a compressor that shares with the air conditioning system, allowing for a cooling range of -6 to 6 degrees Celsius and a heating range of 35-50 degrees Celsius. Moreover, it features a dual refrigerator configuration for both front and rear, a rare offering.The back row is equipped with dual foldable tables and dual 12.8-inch headrest screens. This design appeals to a significant portion of users who desire the rear-seat comfort of an MPV but prefer a sedan category. The Denza Z9 becomes a more suitable choice in this context.

Founded in 2010 by BYD and Mercedes-Benz, Denza is dedicated to technological innovation. The Denza Z9 employs CTB technology to expand interior space and includes features like column shift design, Devialet sound system, and intelligent electric doors, supported by the Ysifan technology platform enabling independent drive for three motors.

Following the release of the Z9, Denza also introduced the N9, aligning with the stature of vehicles like the Land Rover Range Rover.

The Denza N9, designed by BYD’s Design Director Wolfgang Egger, measures 5,258mm in length, 2,030mm in width, and 1,830mm in height, with a wheelbase of 3,125mm.

Denza has launched its vehicles in Hong Kong and Singapore, highlighting the brand’s international expansion. Internationally, its products are priced higher than in the domestic market. In China, Denza has expanded to around 380 sales outlets.

Quick Review:

Denza’s reveal of the Z9 and N9 at the Guangzhou Auto Show drew attention, with the Z9 targeting the premium market through intelligent features and luxury rear-seat experience, competing in the D-segment with models like the Mercedes-Benz S-Class and BMW 7 Series. The N9 aligns with the segment of the Land Rover Range Rover. Additionally, Denza is expanding into the international arena, entering Hong Kong, Macau, and Southeast Asia, representing the globalization efforts of Chinese automotive brands.

Audi at the Guangzhou Auto Show with Zheng Qinwen

On November 15, 2024, following its initial debut on November 7, Audi presented its new brand AUDI and its first E-concept car again at the 2024 Guangzhou Auto Show. Concurrently, AUDI announced the appointment of Paris Olympics women’s singles tennis champion Zheng Qinwen as a brand ambassador, whose pioneering spirit and determination for excellence embody the brand’s grand vision.

Song Feiming, CEO of the Audi-SAIC Joint Venture, stated: “The luxury electric brand AUDI offers advanced, intelligent, and connected mobility solutions for young, technology-forward high-end customers. We are proud to introduce the new brand AUDI to the public at the Guangzhou Auto Show alongside brand ambassador Zheng Qinwen.” Song also noted, “As a brand ambassador, Zheng Qinwen’s represented spirit deeply resonates with the brand values, exemplifying AUDI’s drive for innovation, boldness, and expressive brand core.”

The new AUDI brand upholds the brand genes of FAW Audi, seamlessly merging enduring engineering excellence with future-oriented mobility innovation. With the core value of “Breakthrough Technology, Pioneering Future,” the new AUDI brand will advance alongside the iconic Four Rings brand in the age of electrification, intelligence, and connectivity. This “Dare to Lead” initiative further expands the FAW Audi brand product line, broadens market reach, and attracts a user base that pursues cutting-edge technology.

AUDI brand ambassador Qinwen Zheng: “For me, the new AUDI brand and the AUDI E concept car truly reflect FAW Audi’s understanding of the aspirations and preferences of young Chinese consumers. I am thrilled to embark on this exciting journey as the AUDI brand ambassador.”

Qinwen Zheng embodies the forward-thinking, fearless, and expressive spirit of the new AUDI brand and closely aligns with its pursuit of innovation and performance. In an era where China is leading the global automotive industry transformation, Zheng’s influence among the younger generation makes her a fitting ambassador.

The AUDI brand, developed by FAW Audi and SAIC, is dedicated to designing models and electric vehicles for the Chinese market. The first concept introduced, the AUDI E, integrates traditional design elements of FAW Audi with innovative motifs.

The design team of the AUDI E concept car adheres to FAW Audi’s core design principles while boldly pushing the boundaries of innovation. The exterior showcases clean, fluid lines with a modern touch. The traditional grille is replaced with an illuminated ringed panel, complemented by concealed door handles and full-matrix LED headlights. Interior design focuses on user experience, with high-end materials and a curved display offering an intuitive interface. From premium materials to the clean lines of wooden and soft surfaces, FAW Audi’s meticulous attention to detail radiates both warmth and technology. The AUDI OS operating system supports intelligent settings, with voice interaction enabled through AUDI Assistant.

In terms of power, the AUDI E is equipped with a high-power dual-motor electric quattro all-wheel drive system, offering a maximum output of 570 kilowatts and a 0-100 km/h acceleration time of 3.6 seconds. It features a 100 kWh battery with a CLTC range exceeding 700 kilometers. The 800-volt high-voltage platform will also support rapid charging capabilities.With the advent of the groundbreaking new brand and the introduction of the AUDI E concept car, AUDI is ushering in a new era for the company. AUDI will launch three entirely new models, with the first model expected to be available in 2025.

Quick Review:

AUDI unveiled its new brand at the Guangzhou Auto Show, leveraging the imagery of Zheng Qinwen to ingeniously broaden the brand’s reach among younger audiences, adding vitality and dynamism. The first appearance of the AUDI E concept car highlights innovative design and superior technology, showcasing AUDI’s ambitions to enter the electric vehicle market.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.