November 15, 2024, after its initial debut on November 7, FAW Audi reappeared at the 2024 Guangzhou Auto Show with its new brand AUDI and the first E-concept car. On this occasion, AUDI announced that Zheng Qinwen, the women’s singles tennis champion at the Paris Olympics, would serve as the brand ambassador. Zheng Qinwen’s pioneering spirit and dedication to excellence embody the brand’s grand vision.
Song Feiming, CEO of the Audi-SAIC joint venture, stated: “The luxury all-electric brand AUDI provides high-end customers, who are young and keen on tech trends, with a mobility solution symbolizing progressiveness, intelligence, and connectivity. We are proud to introduce the new brand AUDI to the public at the Guangzhou Auto Show alongside brand ambassador Zheng Qinwen.” Song Feiming also mentioned: “As the brand ambassador, Zheng Qinwen’s spirit resonates profoundly with the brand values. She fully embodies AUDI’s core of innovation, courage, and expressiveness.”
The new brand AUDI inherits Audi’s brand DNA, seamlessly blending timeless engineering excellence with innovative technology geared towards future mobility. Upholding the brand ethos “Progressive Technology, Enlightening the Future”, the new brand AUDI will advance with the iconic Four Rings in this era of electrification, intelligence, and connectivity. This “pioneering” move further expands Audi’s product lineup, widens market coverage, and will attract more users drawn to tech trends.
AUDI brand ambassador Zheng Qinwen stated: “For me, the new brand AUDI and AUDI E-concept car genuinely reflect Audi’s understanding of the pursuits and preferences of China’s younger generation. I am truly honored to be the AUDI brand ambassador and embark on this exciting journey with the brand.”
Zheng Qinwen aligns perfectly with the new brand AUDI’s forward-thinking, bold, and expressive spirit. Her influence among the younger generation makes her an ideal spokesperson for AUDI as it connects with its target audience, especially as China leads the global automotive industry transformation.
The AUDI brand was developed jointly by Audi and SAIC, designed specifically for the Chinese market with models and electric vehicle products. The first concept car, AUDI E, introduced by AUDI, integrates Audi’s traditional design elements with innovation.
The design team behind the AUDI E-concept car adheres to Audi’s core design philosophy while boldly pushing the boundaries of innovation. The exterior design features clean, flowing lines with a modern touch, and the conventional grille is replaced by an illuminated ring light panel, complemented by hidden door handles and full-matrix LED headlights. The interior design focuses on user experience, offering intuitive interfaces with high-end materials and curved display screens. High-end materials transition from wooden to soft surfaces with clean lines that express Audi’s meticulous attention to detail, balancing warmth and technological sophistication. The AUDI OS operating system supports intelligent settings and enables voice interactions through the AUDI Assistant.
In terms of power, the AUDI E will be equipped with a high-power dual-motor electric quattro all-wheel drive system, boasting a maximum power of 570 kW and an acceleration time of 0-100 km/h in 3.6 seconds. It will feature a 100 kWh battery, with a CLTC range exceeding 700 kilometers, and the 800-volt high-voltage platform will also support fast charging capabilities.
With the emergence of this groundbreaking new brand and the introduction of the AUDI E concept car, AUDI is heralding a new era of intelligent electric driving, where it will redefine innovation and premium driving experiences. Within the next three years, the new brand AUDI will launch three entirely new models, with the first expected to hit the market in 2025.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.