Will Denza Z9 Redefine Luxury in EV Market?

On November 15, 2024, the Guangzhou International Auto Exhibition opened, with DENZA participating to showcase its products. The DENZA Z9 was launched at the exhibition, featuring five models with a price range of 334,800 yuan to 414,800 yuan. Additionally, the DENZA N9 made its public debut.

All models are equipped with Yisifang technology and advanced intelligent driving capabilities. For intelligent driving, L2+ high-speed navigation is delivered upon mass production, urban navigation is expected by late 2024, and nationwide map-free city NOA and Yisifang parking will be introduced in the first quarter of 2025.

Currently, there are multiple purchasing benefits, including a 3,000 yuan expansion fund, financial benefits, configuration upgrade benefits, and more.

The second row of the DENZA Z9 matches the standards of mainstream D-class cars, especially regarding rear seat configurations. The space is benchmarked against the Benz S-Class and BMW 7 Series.

The rear armrest supports a smart executive center console, turning it into a standard four-seat model when lowered. Behind the rear armrest is a refrigerator with a compressor shared with the air conditioning system. This allows cooling from -6 to 6 degrees Celsius, and heating from 35 to 50 degrees Celsius. There are dual refrigerators for the front and rear, a rare feature.

The rear also features dual tray tables and dual 12.8-inch headrest screens. For many users seeking the back-row experience of an MPV, yet desiring a sedan category, the DENZA Z9 is a better choice.

DENZA, founded by BYD and Benz in 2010, is dedicated to technological innovation. The DENZA Z9 employs CTB technology to expand interior space, introducing configurations such as a column gear shifter, Devialet audio system, and intelligent electric doors, and is equipped with the Yisifang technology platform for independent three-motor drive.

Following the launch of the Z9, DENZA also introduced “One more thing” with the arrival of the N9, targeting the same segment as the LAND ROVER Range Rover.

The DENZA N9 is designed by BYD’s chief designer Wolfgang Egger, with a length of 5,258mm, a width of 2,030mm, a height of 1,830mm, and a wheelbase of 3,125mm.

DENZA has launched in the markets of Hong Kong and Singapore, highlighting the brand’s internationalization process. Its product pricing in international markets is higher than in the domestic market. Domestically, DENZA has expanded to approximately 380 sales stores.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.