On August 30, VOLVO made its appearance at the Chengdu Auto Show.
In the context of the rapid transformation in the automotive industry, VOLVO continues to adhere to its brand philosophy of “safety first”.
Since its establishment in 1927, VOLVO has always taken safety as the core value of its brand, emphasizing not only physical safety in product design, but enhancing the overall safety perception of users through psychological safety. VOLVO has introduced many safety technologies such as the three-point seat belt, rear-facing child safety seat, and city safety system, and launched the E.V.A (Equal Vehicles for All) initiative in 2019, sharing more than 50 years of research results based on real car accidents, thereby improving overall traffic safety.
VOLVO not only performs well in product safety but also actively fulfills its social responsibilities. By August 2024, VOLVO has carried out charity activities such as assisting children with congenital heart disease through the “Protection Program” together with 48,228 car owners. Additionally, in January 2024, VOLVO established the AED Road Messenger Alliance, promoting the popularization of AED devices and first aid training. Through offline gatherings such as ’25 Car Owners’ Festival’ and club activities, VOLVO continues to enhance user experience.
In terms of business model, VOLVO adheres to long-termism, respects economic laws, maintains a steady pace, and strengthens core brand values. VOLVO’s electrified product matrix includes plug-in hybrid families, EM90, EX30, and EX90, covering various sub-markets from family cars to luxury models.
VOLVO also collaborates with tech companies like Google, Nvidia, Luminar, and Qualcomm to advance the development of autonomous driving technology. Its energy replenishment system covers four major scenarios of home charging, public charging, dealer charging, and emergency charging, ensuring that users can conveniently charge their vehicles in any situation.
In terms of market performance, VOLVO’s global sales from January to July 2024 reached 445,500 units, an increase of 13% year on year; of which, mainland China accounted for 87,589 units. VOLVO’s plug-in hybrid family combines the advantages of fuel vehicles and pure electric vehicles, providing long-range, maneuverability, and safety sensation brought by native architecture. VOLVO also conducts collision tests and battery safety tests to a higher standard, ensuring each vehicle provides guaranteed safety.
VOLVO pledges to cut carbon emissions per vehicle lifecycle by 40% by 2025, 75% by 2030, and achieve net-zero greenhouse gas emissions by 2040. VOLVO is committed to promoting emission reduction throughout the industry chain, advocating for a circular economy, and aligning business ethics with responsibilities.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.