On August 30, 2024, the Chengdu International Auto Show officially kicked off. Under the umbrella of Chery Group, four major brands – Chery, EXEED, JT, and iCAR took part with the theme of “Technology by Chery, Beloved Globally”, showcasing 35 models. Chery brought 12 models to the limelight in Hall 5 of the auto show, including the Tiggo 8L, Fengyun T10, Fengyun T9 and more. The brand-new Tiggo 8 PLUS started pre-sale officially, and the mass-produced concept car E05 had its debut. Chery sticks to its development path of oil-electric coordination, with group sales from January to July exceeding 1.296 million units, a year-on-year increase of 45.4%.
The brand new Tiggo 8 PLUS, as one of the models of Chery for the auto show, is aimed to be a dynamic 5+2 seat SUV. The pre-sale guide price ranges from 119,900 to 149,900 yuan. During the pre-sale, Chery has prepared five gifts for customers including car purchase discount, free maintenance, etc. The Tiggo 8 PLUS has undergone a comprehensive upgrade in exterior design, and the interior is also more luxurious. It is equipped with the latest smart driving assistant system and high-efficiency power system.
The Fengyun E05, a coupe created for the new global generation, also made its debut at the auto show. With a super-long wheelbase of 2900mm, the Fengyun E05 offers choices for extended range + pure electric dual power systems and is equipped with a ‘L3-class’ smart driving solution. Its sleek body design and high-tech features drew a large audience. Chery also set up a Fengyun E05 experience area at the booth, where visitors could experience the car’s smart driving and comfort performance firsthand.
In the technology display area, Chery showcased several of its latest technological achievements, including the Steady Body, C-DM disassembly display, Kunpeng 8AT exhibit, four-wheel drive exhibit, etc. These exhibits demonstrated Chery’s accumulation in car manufacturing technology. Chery’s technology deconstruction display area drew multiple visitor stopovers. On-site technical narrators gave detailed introductions to the features and advantages of each technology.
The Chery’s global R&D layout was also a highlight of the auto show. Chery has set up eight R&D centers worldwide, attracting industry and cross-boundary leaders from all over the world. Chery’s global R&D team has made significant achievements in technological innovation, providing support for the company’s international development.
Chery’s global user ecosystem platform “Together CHERY” was officially released at the auto show, entering the 3.0 family era. In 2024, Chery will organize over 1,000 co-creation activities for users and through deeper interaction with the users, Chery aims to better understand user needs and continuously improve product and service quality.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.