Avatr 07: Luxury Urban SUV set to Challenge Tesla Model Y?

On August 30, 2024, the Avatr 07 made its global premiere at the Chengdu Auto Show, simultaneously initiating pre-sales. Consumers who pay 2000 yuan in earnest money can enjoy a discount of 5000 yuan on their down payment. Positioned as an urban luxury SUV, the Avatr 07 is the first pure-electric extended-range dual power model from Avatr. Notable design features include:

  • Original future aesthetics design
  • 0.618 Golden Ratio wheelbase, 1.23 width-height ratio, 0.48 wheel height ratio
  • Family-style suspended body design
  • Discus-style front face
  • Full LED star-trek-style curvature headlights
  • H-D electronic external rearview mirrors

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Colour choices include lahar black, horizon white, rock grey, crystal green, and star purple, applied via a complex 8-layer process. Inside, the Avatr 07 offers urban luxury first-class cabin interiors, with dual-toned high-quality finish, 10 square meters of soft overcoming, 2940mm wheelbase, 3,119mm of total usable interior length, foldable rear seats, digital surround-style cockpit, dual zero-gravity seats, four screen Horizon tech ecosystem views, 7.1.4-channel 25 speaker British treasure sound system, and a 1.1 square meter wide-view skylight complete with an electric sunshade.

The Avatr 07 brings together resources and technology from CCAG, Huawei, and CATL, embodying the CHN strategy. It is equipped with the Kunlun intelligent extended-range system, Taihang intelligent control chassis, Huawei Qiankun ADS 3.0, Horizon smart cockpit, and CATL Godspeed 4C ultra-charging battery and Godspeed ultra-extension hybrid battery.

The Kunlun extended-range system, a highlighted feature of Avatr 07, boasts 20 technological innovations including the highest thermal efficiency range extender, lowest fuel consumption, longest pure electric range, power performance, and system quietness among its class. The pure-electric and dual-power versions of Avatr 07 will officially be launched in September.

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The technical highlights of the Avatr 07 also encompass the Taihang intelligent control chassis. Key audience segments include consumers who prefer urban luxury SUVs, competing directly against the Tesla Model Y, LI L6, and VOYAH FREE among mid-to-large SUVs. Avatr.07 carries certain characteristics in design, technology, and configuration.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.