CCAG Lumin: Will the New Versions Boost the Brand's Domination?

Changan Automobile officially launched two new models of its electric micro-car, Lumin — the Orange Wind and Start versions today. These two new models offer endurance versions of 205 kilometers and 301 kilometers respectively, and are priced at 50,900 and 57,900 yuan.

Since its launch, Changan Lumin, with its elegant exterior design, cost-effective charging methods, and affordable prices, quickly won the favor of the market. In 2023, Changan Lumin sold over 140,000 units with over 200,000 accumulated users. The accumulated sales this year have already surpassed 60,000 units, showing its robust performance in the electric micro-car market.

The Orange Wind and Start versions have differentiated designs regarding both mileage and configuration. The Orange Wind standard configuration includes light gray + orange interior, electronic handbrake + rear disc brake, and central armrest storage box; while the Start version comes standard with keyless entry + one-key start, electrically adjustable rearview mirrors, intelligent car keys, and electric hidden door handles. Furthermore, these two models also offer complimentary special customization packages, optional individual car stickers and free upgrades to dual-color bodies.

To attract more customers, Changan Automobile has introduced a series of preferential policies. From June 27 to July 31, users who order the Orange Wind or Start versions can enjoy double returns on a deposit of 520 yuan, pay an extra 588 yuan for a 3.5kw charging pile worth 2558 yuan, a manufacturer’s three-year premium repurchase equity gold of 5000 yuan, and discounts on all models with 0% down payment, and 0% interest.

The launch of these two new models of Changan Lumin further enriches its product line, providing more choices for consumers. With the continuous development of the electric vehicle market, Changan Lumin is expected to continue its leading position in the micro electric vehicle market.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.