On March 24, 2023, NIO delivered its flagship family SUVs to three users at the Beijing Delivery Center: the six-seater luxury SUV – NIO L8, the six-seater flagship SUV – NIO L9, and the five-seater new flagship SUV – NIO L7. At this point, NIO has delivered over 300,000 vehicles.
Since the official delivery began in December 2019, NIO has set a record for the fastest delivery of 300,000 vehicles among domestic new energy vehicle brands, with only 39 months.
In terms of products, NIO insists on designing products based on the needs of family customers, and has successfully launched the luxury 6-seater intelligent electric SUV – NIO ES8. At the same time, NIO ES8 is also the first Chinese brand with a selling price over 300,000 RMB and the luxury SUV model thathas been the sales champion of domestic mid-to-large SUVs for 16 months.
After the release of NIO’s second product, the NIO L9, it quickly achieved a breakthrough of 10,000 vehicles delivered in a single month. It is the first Chinese brand with a starting price of over 400,000 RMB to achieve more than 10,000 vehicles delivered in a single month, and became the sales champion of the domestic large SUV market for 6 consecutive months.
NIO’s upgraded product of NIO ES8, the NIO L8, also quickly regained the sales champion of the domestic mid-to-large SUV market after it started delivery. Through an analysis of the 300,000 to 500,000 RMB price range, currently several models for sale by NIO have obtained close to 20% of market share in the 300,000 to 500,000 RMB price range, making NIO the preferred luxury SUV brand for families.
In terms of R&D, NIO continues to invest in R&D expenditures, achieves core parts such as range extenders and XCU central domain controllers, and insists on deep R&D of the auxiliary driving system while insisting on standard auxiliary driving systems.
As of March 23rd, NIO’s self-developed NIO AD intelligent driving system has accumulated a total driving distance of more than 550 million kilometers, of which the NOA navigation assisted driving system has accumulated a total driving distance of more than 100 million kilometers.
In terms of smart space, Idealseat continues to adhere to deep self-research, and creates a unique multi-dimensional space interaction experience, which allows the elderly and children to enjoy the convenience brought by technology.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.