Today, while checking in and performing tasks on the APP, I came across the announcement of “RisingAuto R7 Product Value System Adjustment”. After clicking and taking a look, I found that a re-pricing had been done… Upon closer inspection of the content, I found that this pricing adjustment by RisingAuto was still praiseworthy, for the following reasons:
Some people may not need advanced level intelligent driving functions during the car usage, and meeting the needs of daily use is sufficient. Previously, it was a bundled sales approach, but now the choice is given to the consumers, whether they want it or not. The entry threshold has been lowered. In the past, the entry-level price for separating car and electricity was over 200,000 CNY, but now the selectivity has been opened up and directly lowered to within 200,000 CNY. As a large and luxurious pure electric SUV within 200,000 CNY, RisingAuto R7 is more competitive in the field of pure electric power. Although the entry-level model does not include hardware sensors and other features, it still retains the basic L2 level driving assistance, such as LCC, ACC, ultrasonic radar, and so on. For daily use, it is more than enough.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.