The Previous Recommended Homepage “G9 is a good car” Received Lots of Attention and Feedback From Customers and Peers

This time, we continue to share some experiences and thoughts in our car delivery section.

1. Let’s First Talk About the Delivery Cycle

Actually, the car delivery was quite sudden.

Actual contract date: October 27th

Vehicle allocation: December 1st (Customer service said that this would happen before January 5th)

Car delivery: December 8th

Total: 41 days

This time is acceptable, not too long.

2. What You Need for Delivery:

1. Money
2. ID card
3. An excited heart

Because there is a government subsidy in Hangzhou, we chose to go to Hangzhou for delivery. Luckily, we had enthusiastic peers who were going to Hangzhou for business. So we carpooled with them to go to Hangzhou for delivery.

After confirming the itinerary, my wife and I took a day off together, bought some drinks and snacks, and started a one-day trip to Hangzhou.

On the way to Hangzhou, we traveled with NGP all the way and laughed all the way to go get the car. Seeing that the P7 was already so stable, we couldn’t help but look forward to the excellent performance of the G9.

We arrived in Hangzhou at 12 pm. With the soulful map given by the delivery classmate, we easily found the delivery center.

We had lunch (no more pictures, just a normal lunch box), and then we immediately pulled my wife upstairs excitedly to see our new car. Amazingly, the second-floor delivery center was full of XPeng cars, like we just fell into a nest of XPengs. It seems that it is still possible to deliver over ten thousand cars in December, the G9 was basically all white, and PRO versions accounted for more than 70%. Following the delivery personnel, we finally saw her – our G9!

What a surprise to get on the car and find out that there is almost no new car smell. Truly a five-star healthy car!

Three. Delivery Process:

1. Vehicle inspection, focusing on the car paint, and checking whether the glass is loose (as some car owners have encountered), whether the interior is stained. There is an inspection sheet for reference, making the process worry-free.
2. Payment with credit card.
3. Obtaining the qualification certificate and purchasing insurance (using the new insurance from New Mobility saved a lot of money).
4. Explanation of the car’s functions.
5. Taking photos with the new car.
6. Printing temporary license plates.
7. Waiting for the insurance to take effect and organizing the license plate information.
8. Departing to apply for the license plate (Getting a license plate in Hangzhou is really convenient, taking a photo in the vehicle management office, and completing the rest including selecting the number and making payments in the self-service sections of the Traffic Police and Police Uncle apps).
9. ** NGP back to Ningbo, technology changing travel, XPeng is Yah! (My wife said that the G9 is more stable to drive than me, and I said that I am faster than her. Looking forward to the day when the G9 will be faster than me)**

Thus, the delivery process is complete, and the following is the essential information for new car owners:

Four. Tips for New Car Owners

1. Front Trunk: During inspection, open the front trunk and remember to turn the black knob on the right all the way to the end. This is the limiter, otherwise it will be difficult to close the front trunk, and the gap between the front trunk will also be larger.

   2. Pilot – Open auto hold: During the test drive, if you remember that you have this feature but can’t find it, just say “Hello, Pilot, open auto hold”. (Xpeng’s system is the fastest interactive system in the world because it changes the interaction mode directly).

2. Reflective vest and tripod: When inspecting the vehicle, do not put them back to the lower level, just put them in the trunk, as they are required when taking photos for the license plate. Remember, don’t forget to do this.

3. Vehicle registration ：It is in the glove box of the co-pilot, and you will need it for vehicle registration.

4. Car insurance take effect ：If you purchase insurance yourself, pay attention to the effective time. I had my insurance done at 14:20, but had to wait at the delivery center until 15:00 to leave for vehicle registration. Therefore, you must urge the insurance specialist to speed up. If it is stuck at 01 minute, you can cry (if the insurance is not effective, you cannot leave).

5. Air conditioning control: During the winter, you will definitely use the air conditioner. The correct way to use the air conditioner in Xpeng is shown in the picture below,  it’s even more convenient than physical keys on traditional fuel vehicles.

   

6. Assisted driving test: Try to complete the LCC, memory parking, and NGP tests as much as possible at the delivery center to avoid trouble on the road, and it’s convenient and fast with personnel to help.

II. Delivery Process Optimization Chapter

What is a good delivery experience?

If the delivery process is compared to a product, a good experience must be based on the thoughtful design of the user experience map and correspond to the enterprise’s service blueprint.

A good experience is constructed by two key points:

Peak and End

After experiencing a thing or product, the only things you can remember are the peak and end experiences. Every point in the whole process, whether good or bad, doesn’t have that much impact on memory or feelings.

Disney, for example:

The peak is definitely a thrilling game, such as the moment when you rush down from a roller coaster.

The end is when you are tired after a whole day, sitting on the ground at night and watching the parade of flower cars and fireworks shows in the sky of the park. Everyone rests while looking up and saying, “It’s so beautiful.”“`markdown

So how can we design these two nodes?

Peak:

1. First Encounter:

The delivery center is full of cars, but in fact, the delivery is always person by person. So when the car owner comes to “welcome” their beloved car, do we need something “special”?

• It can be a circle of lights
• It can be something special
• It can be a dedicated delivery parking space
• It can be a cloth cover on the car
• It can be a bear sitting on the hood
• Or it may just be a sign that says, “Master, nice to meet you ☺”

The purpose is to distinguish the car to be delivered from other cars and make the car owner excited to take out their phone and record this moment

This is my first encounter with Big White. Although I was very excited and took pictures, I had no desire to share it on my social media.

Because the whole floor was filled with new cars, “she” didn’t have anything special.

2. Group photo:

The lighting, the decoration arrangement, the suggested poses for the car owner, the shooting equipment (a Xiaomi 12S ultra is enough), and the angle should be prepared and trained by the delivery staff. The photos should be immediately sent to the delivery group, so that users would be willing to share the beautiful photos.

This is the best material for users to post on their social media that night.

Terminal Value:

When the car owner leaves, the cup holder must not be empty. When the car owner is not around, quietly put a drink in it.

• It can be a cup of hot milk tea, green tea, or coffee (are there beverages in the delivery center?)
• Or it can be a bottle of Evian mineral water (although it is high-end, it is not expensive when bought in bulk)
  “`- At worst, it’s the pure water from XPeng’s store.

When leaving the store, add a sentence, “Dear XPeng car owner, I wish you a pleasant ride. We have prepared a drink for you on the cup holder so you can sip it on the way.” Then watch the car owner leave the delivery center and return to the store, sealing the delivery trip with a perfect ending.

“Delivery process” is the key to this product.

If an employee in XPeng factory wrote a book and wanted the master to write a foreword, the best way might be to say:

“Master, I wrote a book and I hope you can help me write a foreword. I have already arranged and written the outline and theme of the book. Here are three versions of the foreword I wrote based on your style. You can choose one and make some adjustments. Thank you.“

With such sincerity, I believe that the master would be happy to “write” a foreword for this XPeng factory student as long as the content of the book is in good condition.

Therefore

The key to the delivery process is to create beautiful memories, provide sharing materials, and make customers truly want to share their experience and easily click the Share button.

The sense of ceremony at first sight, exquisite group photos, the desired drink on the cup holder when leaving, and the car key gift box are all the best sharing materials, just like the foreword prepared for the master.

Of course, there is still something missing in the entire delivery process: souvenirs.

Delivery is the end point of the pre-sale and in-sale stages. After customers leave the delivery center, they become spreaders.

Therefore, XPeng should provide customers with souvenirs before they leave, which can be an umbrella or a XPeng health pot.

Imagine, on a rainy day, when customers open the umbrella, they can think, “Ah, this is the gift I received when I picked up the car“. The small XPeng logo on the umbrella is also a very good advertisement.

At this point, the delivery process experience is complete. To summarize the core logic:

1. Memorable: The delivery process should be memorable, with good peak and end experiences;

2. Willing to talk about: XPeng owners are willing to talk about their experiences, so we need to design and prepare the sharing materials for them to post.3. Takeaway Memorabilia: Finally, you can take away a thing, which can be used to recall your memories and spread to others when you use it in the future.

G9’s “Using the Car” Article is Under Preparation

Let’s begin with a picture. Guess what this is?

This is a day with rain. The G9 skylight is unexpectedly ideal for lying down and watching the rain for a nap. (The camera angle is shown in the figure below.)

Let Xiao P close the trunk. In the cold winter afternoon, lying on the two-meter bed, being warmed by the air conditioning, listening to favorite music, and smelling the fresh fragrance, is indeed the best nap scenario.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.