Writing by: Wu Jingtao
A few happy families, a few worried families.
As the slightly depressed November officially ended, we welcomed the last natural month of 2022, and also welcomed the monthly release of new car sales rankings. As the second-to-last month of the year, November’s sales will undoubtedly have a significant impact on the overall annual sales data. At the same time, according to existing national policies, the purchase subsidy for new energy vehicles will officially end on December 31, 2022, and vehicles registered after that date will no longer be eligible for subsidies.
Therefore, various new energy vehicle companies have recently introduced corresponding promotional policies, early transition and docking for the upcoming cancellation of “national subsidies,” and further stimulated year-end sales. The specific sales stimulus effect of various promotional policies remains to be seen, but it is foreseeable that the new energy market in December will continue to make waves.
According to the China Passenger Car Association’s forecast, the retail penetration rate of new energy vehicle models in China will reach a historical high of 32.3% in November. Although the data set a historical record, the monthly sales rankings did not show a “a rising tide lifts all boats” situation, but rather a “a few happy families, a few worried families” situation among the new car makers in November.
Anti-Gaslighting Guide: BYD and Tesla have not yet released their October sales figures!
NIO: 15,072 deliveries in November, 144,278 year-to-date.
In November, NIO delivered 15,072 new vehicles, a year-on-year increase of 51%.From January to November this year, a total of 144,072 new cars were delivered, a year-on-year increase of 142%.
Compared to October, there was a certain decline in November’s delivery volume of NIO, but it still topped the sales chart for new car manufacturers for the fifth time this year. This is already NIO’s fifth time this year to win the monthly “sales champion” title.
The cumulative sales volume this year has reached 144,000 vehicles, and there is basically no pressure to break through 150,000 vehicles for the whole year. The annual sales champion is also basically locked in advance.
However, at the same time, the delivery volume of NIO has been questioned for “water injection”. According to the comparison of “October delivery volume/insurance coverage ratio” announced in November, NIO’s delivery volume in October was 18,016 vehicles, but the insurance coverage was only 9,832 vehicles.
Due to the large difference between the two data, some believe that the delivery volume of NIO may have been “inflated” by shipping to dealers, thereby raising sales data.
In terms of specific vehicle models, the delivery of NIO S officially began on November 30th, which means that NIO S was only delivered for one day in November. Therefore, the vehicle models delivered by NIO in November are mainly based on NIO V and NIO U.
On November 21, NIO held the “Haohang Strategy 2025” global technology brand conference and launched Haohang supercomputing, Haohang electric drive, and Haohang range extender, three major technology brands. Three technology products were also launched, including a smart car central supercomputing platform, an 800V SiC high-performance electric drive system, and an efficient three-in-one range extender.
In 2023, NIO will release a brand new vehicle model that can accelerate from 0 to 100 km/h in 3 seconds. This new car is expected to be NIO’s first model using an 800V high-voltage architecture.
IDEAL: 15,034 delivered in November, 112,013 cumulative this year
In November, Ideal Automobile delivered 15,034 new vehicles, a year-on-year increase of 11.5%, setting a new record for monthly deliveries and winning the runner-up in this month’s sales list.
The cumulative number of new cars delivered from January to November this year exceeded 100,000, reaching 112,013 units, a year-on-year increase of 46.6%.
The specific models’ sales are not disclosed, but Ideal Automobile has officially stated that L9 has been the sales champion of the Chinese large SUV market for two consecutive months.
Ideal L8’s customer satisfaction exceeded expectations after its delivery in November. Along with the delivery of L8, the two models consolidated Ideal’s market position in the 300,000 to 500,000 yuan price range.
On November 17th, the concept Ideal L7, the first five-seater SUV model, was publicly announced by the Ministry of Industry and Information Technology (MIIT). The new car introduced two models, with the Pro version priced at ¥3,398,000 and the Max version at ¥3,798,000.
The car’s body size is 5,0501,9951,750mm, with a wheelbase of 3,005mm and a curb weight of 2,460 / 2,450 kg. It provides two tire sizes, 255/50 R20 and 265/45 R21.
The new car is equipped with a CATL three-element lithium battery and a 1.5T four-cylinder range extender provided by Ideal New Morning. The range extender has a power of 113kW. It is equipped with a front and rear dual-motor four-wheel-drive system, with the maximum power of the front motor at 130kW and that of the rear motor at 200kW. The total power of the motor assembly reaches 330kW, and the total torque reaches 620N·m.The new car is expected to start delivering at the end of February 2023.
NIO: Delivered 14,178 Vehicles in November, Total 106,671 This Year
In November, NIO delivered 14,178 new vehicles, up 40.9% month-over-month, setting a new record for monthly deliveries for the fifth consecutive month with a delivery volume in excess of 10,000 units.
For the first 11 months of this year, NIO has delivered 106,671 new vehicles, making it the first year in which NIO has delivered over 100,000 vehicles, up 32% YoY. NIO has delivered a total of 259,563 vehicles to date.
The November delivery breakdown by vehicle platform is as follows:
3,106 ES8, ES6, and EC6 vehicles were delivered on the NT1 platform.
11,072 vehicles were delivered on the NT2 platform, including 3,207 ET7, 2,968 ET5, and 4,897 ES7 vehicles.
From the perspective of vehicle platform, the NT2 platform has gradually taken over the banner from the NT1 platform, with a total delivery volume of more than 10,000 units becoming the main force of sales.
In terms of specific vehicle models, compared to last month, ET7 grew slightly, while ES7 deliveries increased by 2,083 units and ET5 increased by 1,938 units.
Regarding the production capacity of ET5 that everyone cares about, it can be seen that there has been a significant improvement in November. William Li, CEO of NIO, said that the F2 factory which produces ET5 had already switched to two shifts, and even had to sleep in the factory due to the epidemic to ensure production. If the production capacity of the factory can be further released, it is believed that it will have a very positive effect on the delivery volume of ET5 and even the entire NIO brand.
And recently, after delivering ET7 in Europe, it has also been highly praised by local consumers and media. In November, ET7 won the “Gold Steering Wheel Award” 2022 from “AUTO BILD” in Germany, and the “Leading Technology of the Year” award from Auto Awards 2022 in Denmark.
At the same time, ET7 has achieved a five-star safety rating from Euro NCAP with its high safety quality, and has achieved historical high scores in multiple evaluation projects.
Xpeng: 11,011 vehicles delivered in November, totaling 64,201 this year
“In November, Xpeng delivered 11,011 new Xpeng P7s, a year-on-year growth of up to 447.3%. With continuous growth for 5 months since June of this year, delivery surpassed 10,000 for 2 consecutive months, breaking a new historical record.”
“The cumulative delivery of Xpeng P7 from January to November this year was 64,201.”
Xpeng P7 also became the sales champion of pure electric vehicle models from independent brands with an average unit price above RMB 300,000 for 4 consecutive months, with an average order amount exceeding RMB 336,000.
In November, we tested Xpeng’s new MPV model, the 009. The test drive was for the WE version, which is priced at RMB 499,000 and equipped with a 116 kWh battery. Interested friends can watch the previous video: “New benchmark for Chinese luxury MPV? Test drive Xpeng 009 in advance“.
On November 17, Xpeng Intelligent Technology announced that the ZEEKR M-Vision concept car, based on the SEAM (Smart Electric and Autonomous Mobility) architecture, will be ready for mass production by 2024.
# Haohan-M Architecture: The Exclusive Architecture Built by Jidu for Future Intelligent Travel
Haohan-M Architecture is an exclusive architecture built by Jidu for future intelligent travel, and it is also the world’s first pure electric architecture specially developed for unmanned driving and mobile travel.
Based on the ZEEKR M-Vision concept car, Jidu developed a self-driving pure electric vehicle customized for the globally renowned autonomous driving technology company Waymo, which was officially unveiled in Los Angeles, USA on the same day. The vehicle has level 4 intelligent driving ability and will be put into commercial operation in the United States.
WM: 8260 delivered in November and 66,037 delivered this year
In October, WM delivered 8,260 new cars, a decrease of 31% compared with the previous month, and the monthly sales ranking fell from second to fifth.
From March to November this year, WM has delivered a total of 66,037 new cars.
From the historical high of 12,000 deliveries in October to the first month-on-month decline this year in November, the delivery volume of the WM series surprised many people.
Regarding the reasons for the decline in delivery volume, the official response from WM was: “The epidemic situation in Chongqing and other places has brought certain pressures on the production and delivery of enterprises. The Segway-Ninebot Chongqing factory, some AITO user centers, and some Huawei experience stores have been greatly affected.”
With regard to the imminent cancellation of the subsidy for new energy vehicles, on November 25th, WM issued a notice to launch the “Guarantee Plan for the Purchase Subsidy for New Energy Vehicles”, which adds 10,000 national guarantees for the purchase subsidy of new energy vehicles in 2022.
According to the plan, starting from November 24th, 2022, the first 10,000 users who complete the payment of the deposit and do not request a refund, but fail to complete the registration by December 31st, 2022, for reasons caused by AITO, AITO will provide users with offset subsidies in accordance with the national new energy subsidy standards.### ZERO RUN: Delivered 8,047 in November with a total of 102,675 this year
In November, ZERO RUN delivered 8,047 new vehicles.
The cumulative delivery from January to November exceeded 100,000, reaching 102,675, an increase of 185% compared to the same period last year.
Although the delivery volume of ZERO RUN in November did not exceed 10,000, it increased by 1,021 compared to the previous month, and its overall ranking remained at number 6.
In addition, the highly anticipated ZERO RUN C11 extended-range version revealed more information this month. On November 17, C11 was announced by the Ministry of Industry and Information Technology.
According to the declaration information, the length, width, and height of the new car body are 478019051675mm, the wheelbase is 2930mm, and the curb weight is 2065kg.
It adopts the same 1.2T three-cylinder range extender as the Ideal ONE, with a maximum net power of 96kW. The battery uses a 43.74 kWh ternary lithium battery provided by AVIC Lithium Battery, the motor rated power is 85kW, the maximum output power is 200kW, and the maximum speed is 170km/h.
According to the internal training materials circulating online, the new vehicle has a CLTC pure electric range of 285 km and a power consumption of 21.6kWh per 100 km. The fuel tank size is 47L, and the full-tank and full-charge combined range is 1024 km with a WLTC combined fuel consumption of 6.8L/100km.
XIAOPENG: Delivered 5,811 in November with a total of 109,465 this year
In November, XPeng Motors delivered 5,811 new cars, including 1,546 XPeng G9s, an increase of 148% month-on-month.
From January to November of this year, XPeng Motors delivered a total of 109,465 vehicles, a year-on-year increase of 33%.
On November 30th, XPeng Motors released its quarterly financial report, showing a revenue of RMB 6.82 billion and a year-on-year increase of 19.3%. The net loss was RMB 2.38 billion, a decrease of 12% from the previous quarter.
In the subsequent earnings call, XPeng Motors emphasized its focus on efficiency and cost reduction.
He XPeng, CEO of XPeng Motors, stated that the management team has recently conducted in-depth reviews of the growth strategy, products, and operations. The company has already carried out organizational restructuring and some strategic adjustments.
XPeng Motors’ co-founder and president, Xia Heng, has resigned as executive director of the board, with a more focused role on product development. He XPeng himself will focus more on XPeng Motors’ strategy, product planning and research and development, driving organizational change and upgrading, and significantly reducing his direct involvement in ecological enterprises.
He XPeng expects that there will be a significant increase in XPeng Motors’ delivery volume in December, with an expected delivery volume of approximately 20,000-21,000 vehicles in the fourth quarter.
The total delivery volume for the first two months of the third quarter was 10,912 vehicles. To achieve the quarterly delivery target, the delivery volume in December must return to the level of 10,000 vehicles.
Starting in the first quarter of next year, XPeng Motors will launch three new products, including the modified P7, and adopt new marketing strategies.
On the same day as the financial report release, XPeng Motors launched the “National Subsidy Time-limited Price Guarantee Policy.” Customers who complete their deposit payments before 24:00 on December 31, 2022, can enjoy the new national subsidy for new energy vehicles in 2022, and XPeng Motors will bear the cost difference caused by the license plate registration date.### Hechuang: 3,013 vehicles delivered in November
In November, Hechuang Automobile delivered 3,013 units of the Z03 model, with the delivery volume breaking 3,000 units for three consecutive months.
The first sports sedan model A06 from Hechuang will be officially launched on December 3 and deliveries will begin within the year.
Voyah: 1,508 units delivered in November, 24,471 delivered cumulatively
In November, Voyah Automobile delivered 1,508 new cars, with a year-on-year increase of 32%, but did not disclose the specific car model delivery situation.
Since August 2021, Voyah Automobile has delivered a total of 24,471 units.
On November 30, Voyah Free released a subsidy policy, with a maximum subsidy of RMB 30,000, which is valid until December 31, 2022.
RisingAuto: 1,501 units delivered in November
In November, RisingAuto delivered a total of 1,501 new cars for the first complete delivery month of the R7, with an average order amount of RMB 320,000, and the most popular model was the high-performance version.
E-An: November sales of 28,765 units, cumulative sales of 241,149 this year
At the bottom of the ranking list, the monthly reserved program, EAONESHOT strikes again at the “new car manufacturers”.
In November, EAONESHOT’s sales showed a slight month-on-month decline, with a total sales of 28,765 new cars, a year-on-year increase of 91%, and sales exceeding 20,000 for 7 consecutive months.
From January to November this year, EAONESHOT sold a total of 241,149 cars, a year-on-year increase of 128%, achieving double the annual sales in advance by one month.
On November 3, GAC’s EAONESHOT released a brand new all-electric exclusive platform, AEP 3.0, which was named Hyper Tec. The first model of this platform will be the all-electric supercar Hyper SSR.
The AEP 3.0 platform adopts a supercar-level body layout, which can achieve a low center of gravity and lightweight design. It uses a rear-drive layout and supports expandable four-wheel drive.
It is equipped with an AICS intelligent chassis system, which can dynamically match and control torque, braking, suspension, and other parameters based on wheel speed, turning angle, and other parameters.
At the same time, the AEP 3.0 platform has been upgraded in terms of body structure, lightweight design, energy consumption, and low-temperature endurance, which can reduce overall vehicle energy consumption by 15%, improve low-temperature endurance by 10%, and achieve a parts commonality rate of 78%.
On November 8, GAC’s EAONESHOT released the Xling architecture, which will be the first to be used in the Hyper GT model.
In the perceptual field, Xling architecture uses a multi-fusion intelligent driving perception system, which can enhance the accuracy of identifying nighttime driving, rainy and foggy weathers, and dazzling lights from other vehicles through the Fengyun 3 infrared sensing technology and the second-generation variable-focus laser radar.
In terms of accurate positioning, the Xling architecture relies on high-precision maps, inertial navigation units, and GPS star-base interaction technology to achieve the vehicle’s all-round centimeter-level positioning.
On November 30, EAONESHOT released a price adjustment statement, stating that due to the impact of the subsidy decline of new energy vehicle models and the continued significant increase in prices of battery raw materials, the official guidance prices of the relevant car models will be adjusted upward. The adjustment range is between 3,000 to 8,000 yuan, and details will be announced for specific car models.
Users who have paid production deposits before January 1, 2023 are not affected by this price adjustment.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.