On November 6th, 2022, The Durant Guild, General Motors’ high-end imported car and lifestyle platform, officially announced the introduction of the Cadillac CELESTIQ ultra-luxury all-electric flagship model.
Who is The Durant Guild?
The Durant Guild is a lifestyle platform created by General Motors in China for high-end import business.
In June of this year, General Motors announced a planned increase of US$100 million in capital to establish a new high-end import business. In September, General Motors officially launched The Durant Guild lifestyle platform, initiating import business. In November, The Durant Guild will make its debut at CIIE with multiple global premieres of new products.
Named after founder William Durant, The Durant Guild selects iconic American import models to create a diversified digital community, providing customized personalized experiences and services.
In the past four CIIEs, General Motors’ most iconic star products, including full-size pickups, full-size SUVs, and convertibles, have been exhibited to showcase diversified lifestyles for consumers.
CELESTIQ
CELESTIQ is an ultra-luxury flagship all-electric sedan that Cadillac is building for the future. It continues the brand’s 120-year rich heritage and is the pinnacle of Cadillac’s design, intelligent technology, luxury performance, and driving experience.
CELESTIQ will provide comprehensive personalized customization and manual assembly based on the needs of each customer.
This CELESTIQ is priced at an estimated $300,000 in North America, just matching the price of Rolls-Royce.
And for this flagship of the flagship, Cadillac has equipped it with many highlights:
- Based on the Altium electric vehicle platform, handmade and individually tailored for each owner, bringing a unique CELESTIQ
- The Goddess of Flight emblem on the side of the body represents the tradition of Cadillac’s handcrafted customization。
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The 55-inch ultra-wide display screen traversing the dashboard has active privacy function to reduce distraction to the driver
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The production version will be equipped with the “UNREAL ENGINE” to create a game-level standard human-vehicle interaction system.- The mass-produced model will use up to 115 3D printed components to meet customers’ personalized customization needs.
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The industry-first FSG intelligent panoramic glass sunroof is divided into four zones and uses particle suspension technology to achieve variable transparency in each zone.
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The mass-produced version will be equipped with the GCS four-zone microclimate system, and each passenger can set the seat temperature according to their individual needs.
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This car uses a 111 kWh battery, with a range of 300 miles. It can charge 78 miles in 10 minutes with a 200 kW fast charge. It can go from 0 to 100 km/h in as fast as 4 seconds.
The mass-produced version will be launched at the end of 2023 at the latest. Its existence will directly improve the style of the entire Cadillac brand and also drive sales.
Hummer EV SUV
Following the debut of the GMC Hummer electric pickup truck at the CIIE last year, its SUV version will also make its first appearance in China this year.
The GMC Hummer electric SUV is equipped with Adaptive Air Suspension Extract Mode technology and CrabWalk four-wheel steering technology, making this giant able to handle non-paved roads with ease.
The exhibited model is not yet on the market, with a price of around 110,000 U.S. dollars in North America. Let’s take a detailed look at the model’s highlights:
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Continuing the classic rugged appearance of the Hummer model.
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The first SUV model equipped with the Ultium electric vehicle platform technology and an 800 volt electrical architecture.
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Can accelerate from 0 to 60 mph in just 3.5 seconds in the Watts-to-Freedom launch mode.- Leading-edge technologies such as CrabWalk four-wheel steering and Extract Mode adaptive air suspension are available.
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An enhanced Super Cruise advanced driver-assistance system with autonomous driving and lane-change functionality on highways is optional.
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Optional Extreme Off-Road Package includes 18-inch wheels and 35-inch all-terrain tires, underbody armor and rock sliders, front electronic locking differential and virtual rear locking differential, heavy-duty drive shafts, and UltraVision camera system with lower vehicle camera.
The 5th China International Import Expo will be held from November 5th to 10th. The DoLang booth is located in Hall 2.1 of the National Exhibition and Convention Center (Shanghai).
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.