Euler is falling in love with women again.

Last night, Euler lightning cat was listed with four models, with an official guidance price of 201.2K to 2.825 million yuan and a post-subsidy price of 189.8K to 269.8K yuan.

Not even common straight men love it so much.

The promised economy completely disappeared at 280K. It has become as powerful as mung beans and seals, and has become a rational bulk consumption and fixed asset.

The size is also not very advantageous for B-class. According to the industry’s judgment, women are the main consumer group of micro-cars and small cars, which are easy to drive and park, to match the fact that women’s driving skills are often not proficient enough:)

As for the previously established “women’s supercar” category, it has also become a simple “B-class pure electric coupe’s new king” and “stylish car of urban young talents”.

In response to this, although Euler still claims to be a brand that “loves women more” at the press conference, the protagonist in the advertising of the lightning cat is a “cool guy who pursues freedom”.

He met another cool lassie who was driving a lightning cat in a tunnel, showed a heroic and heroic expression, pressed the super sports red button to get ahead, but waited for her at the same destination and luxuriously left a doorstep parking space.

There is no sexual tension of chasing and frolicking in traditional car advertisements between them. Obviously, they are acquaintances and sisters who work in the same building.# Euler Loves the Cool Guy

Euler loves the cool guy very much and gives him the joy of games without having to shoulder the pressure or responsibility of supporting the family that B-level cars always face.

Originally, people questioned why Euler loves women more? They make cars for women, just like an ordinary straight male giving gifts to women.

But eventually, loving women resulted in loving men as well; it’s a win-win situation. Straight males are not capable of this kind of love.

Euler’s enlightenment is not a sensational story, but a change in basic logic.

Forcing oneself to harmonize with women has proven to be a disaster. Women want to be understood regarding their inconveniences such as menstrual periods and coldness, but they do not wish to hear one boasting about them. Men tend to be fierce detractors and are not interested.

Loving women as a lickspittle is not worthy of sympathy. Loving everyone is more flexible and diverse, as it can involve the love of fatherhood or the limitlessness of Buddhism.

Being impartial, being a paternalistic role, a market educator, a domestic leader, or an authority figure are part of the Great Wall’s genes, and therefore, the more common position.

This is reflected in the products. First of all, as a medium-sized car, the Lightning Cat can compete well in the hard goods package.

In terms of its own series, the lower-level Ballet Cat has a post-subsidy price of between 193,000 and 223,000 yuan. The top-end model of the Lightning Cat is very expensive, but it is the only one of its kind. In reality, the main sales range is between 189,800 and 239,800 yuan after subsidies, thereby recognizing the current growth in new energy and competitive risks.

Even compared to other products in the same class, its size of 4871/1862/1500mm can withstand horizontal evaluation and is very resilient.Some advanced configurations that basically catch up with all the highlights of the top star products, such as name brand stereo. The Lightning Cat is equipped with a Harman Infinity sound system with 11 speakers arranged; the front doors use double-layer laminated glass, and the rear doors are equipped with privacy glass. There are also fragrance, frameless doors, panoramic sunroof, heated/fan/massage for both driver and passenger, as well as heated seat cushions and backrests for the rear seats.

There are three options that are still rare in this price range:

One is the adaptive electric tail wing, which provides greater downforce in high-speed driving conditions, aligning with sports car settings.

One is the heat pump air conditioning system with ultraviolet sterilization, which uses high-frequency ultraviolet with a wavelength of 200nm-280nm to effectively kill influenza virus, mites, hepatitis B, and E. coli.

Another one is the ORA-PILOT driving assistance, including parking, high-speed HWA+NOH, AEB for urban driving conditions, narrow roads, and turning on narrow roads and other scenes, integrated with voice interaction and quick start.

The Lightning Cat is equipped with 28 sensors, including 1 ADAS camera, 5 millimeter wave radar, 12 ultrasonic radar, 4 panoramic cameras, 4 side cameras, and 1 3D facial recognition camera, integrating 5G multi-satellite high-precision map to achieve perception.

These are standard for the top configuration, and the two middle configurations require an additional 20,000 CNY, while the low-end configuration cannot be selected.It’s worth noting that most of the advanced configurations are not exclusive to the top version priced at 203,800 RMB, including the electric tail wing. Therefore, for private car purchases, this version is more than enough.

And before the end of the year, there is an additional 50% off selection rights for optional accessories from Euler. Choose the PILOT for 10,000 RMB, or choose the 19-inch “cat claw” rims + Michelin PS EV tires for 3,000 RMB. The will to survive is here.

Secondly, unlike ordinary B-class cars, the Flash Cat strongly adheres to the coupe setting.

Starting from the exterior, it seems that the Parme design is legitimate, because it is designed by Amon Delta, a former Porsche designer. Euler also invited origami artist Liu Tong to speak about the high-dimensional aesthetics of “stunning” without any hesitation.

From the waistline, high curvature windows, to the streamlined back, it demonstrates a different retro-modern sense in the widely accepted Cyberpunk aesthetic, and brings a drag coefficient of 0.22Cd.

Matched with a brand-new three-electric system, dual-motor four-wheel drive, it can achieve intelligent torque distribution, support a maximum power of 300 kW, maximum torque of 680 N·m, and a zero to 100 km/h acceleration time of 4.3 seconds. Unfortunately, this paragraph is a unique stunt exclusive to the top model.

Third, there is a threshold for safety.### Translation

During the press conference, Euler spent a lot of time reviewing the previous electric car high-speed spiral roll drop test, as well as the four battery tests conducted by the central Zhongqi on 20mm steel needle piercing the battery core, 140 seconds of package burning, package thermal runaway, and package 6-meter high-altitude falling.

The key focus is on exceeding the national standard, passenger safety and battery safety (feeling someone was targeted).

Euler brand CEO Dong Yudong pointed out that such experiments have a threshold, thanks to the concept and advantages of whole vehicle safety, and using the best materials in the most appropriate positions. Why don’t other new energy products design like this? One is for cost, and the other is not considering the adaptability of global regulations.

Euler thinks like this because Euler is a global brand; Lightning Cat is a global flagship product, and will go to other overseas markets such as Europe and Australia next year. In fact, since the second half of last year, Euler has frequently attended overseas auto shows to prepare for going overseas.

In October last year, in South Korea, the order was said to have exceeded 10,000 in five days, and now the market share is the first; the official website in the UK has also been launched, and many bloggers have carried out evaluations of Funky Cat, which is Euler’s good cat.

“China’s Euler has become the world’s Euler.” Dong Yudong said.

This statement may be a bit early, but it may not be impossible. Before this, Euler has two things to make clear:

First, it is to re-sort and define the Euler brand. The “love women more” label is catchy and awkward, and it is not easy to clean it up completely from the mind.From the Lightning Cat, it can be seen that Euler wants to change his flag and return to the mainstream track and mainstream crowd. However, it is not enough to just pull to the mainstream price, benchmark mainstream products, and grasp mainstream elements.

A good sign is that the value of design (not just appearance) is being positively excavated. This is the basis for truly making brand concepts and differentiation, as well as whether brands can be recognized for premium pricing. Good design is equally fascinating to men.

Perhaps the outbreak will start when Euler truly falls in love with men again.

Secondly, it is to demonstrate the long-term advantages of the industry chain.

Over the past two years, BYD’s success has given a great shock to Great Wall and other practitioners in the industry. Whether vertical integration is the only path to success may still be debatable, but for now, Great Wall is clearly working towards this direction.

For example, in the fields of intelligent driving and battery power, Great Wall has WeiLai Zhixing and Honeycomb Power respectively. And through various experiments and technical analysis, Great Wall is establishing its own technological label.

At least two projects have been established on a small scale, and it may have more confidence to talk about the world in the future.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.