On November 1st, 2022, Avita 11’s first batch of pre-orders exceeded 5,000 units within ten days. Avita officials stated that the average locked-in price (including optional accessories) exceeded 4 million RMB. For the first batch of pre-order customers, Avita stated that production will be carried out in the order of deposit payment and delivery will begin within the year.
From the configuration information of the pre-orders, more than 91% of customers chose the mid-range or high-end models (starting at 369,900 RMB for the Long-Range Dual-Motor Luxury version and 409,900 RMB for the Ultra-Long Range Dual-Motor Luxury version), nearly 25% of customers upgraded to the 4-seat version, nearly 70% of customers added the optional 22-inch rims or intelligent fragrance system, and the optional rates for the colors Mist Green, Solid White, and Ink Grey are up to 40%.
As the first work of the Avita brand, Avita 11 comes standard with the AVATRANS intelligent navigation system, the Huawei DriveONE dual-motor four-wheel drive system, and the CATL three-element lithium battery. At the same time, Avita stated that the first batch of pre-order customers will receive lifetime intelligent driving upgrades services, a personalized accessory fund worth 12,000 RMB and other benefits.
Avita Technology’s sales channels are also expanding rapidly. As of now, more than 60 direct stores of Avita have landed nationwide, and it is expected that more than 200 channels and touchpoints will be set up across the country by December. It is worth mentioning that Avita 11 will also be available in Huawei flagship stores in Beijing and Shenzhen within the year.
Advanced driving functions of Evita 11 will also be delivered with the vehicle soon. This month, Evita will collaborate with Huawei to launch the first round of real-world intelligent driving experience in Suzhou. Previously, Evita had already launched the APA automatic parking assistance experience at its direct-operated stores, starting with three Evita experience centers in Shanghai and Chongqing, and gradually opening up to more users in more cities.
In the construction of its energy supplement network, Evita Technology is accelerating the construction of high-voltage fast-charging energy supplement network. Recently, the first customized high-voltage fast-charging station jointly constructed by Evita and bp officially landed in Shanghai. In addition, Evita Technology has accessed nearly 200,000 public charging piles, including mainstream operators such as State Grid, Southern Power Grid, Teld and Xingxing Charging.
In addition, Evita Technology has also announced its follow-up policy. From now until December 31, 2022, users who complete payment can enjoy:
- Lifetime vehicle warranty for first owners
- Lifetime warranty for three-electric system for first owners
- Personalized option fund of RMB 9,000
- 1-year intelligent driving upgrade package service, including NCA intelligent driving navigation assistance, ICA intelligent cruise control assistance in urban areas, and AVP valet parking
- License plate registration serviceThere is no doubt about the performance of Avita in terms of product strength. As a new brand, Avita needs to continue to work hard in channel deployment and the construction of supplementary capacity network.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.