On August 5, 2022, Geely officially launched its new compact SUV, the Boyue L, built on the CMA platform. The vehicle has three powertrain options, namely 1.5T/2.0T + 7-speed wet dual-clutch transmission and 1.5T + 3-speed variable frequency electric drive DHT Thunder God hybrid Hi·F version. The pre-sale prices for these three powertrain configurations range from 129,800 to 175,800 yuan.
On October 26, Geely Boyue L was officially launched with a price range from 125,700 to 170,700 yuan, with a total of six configuration versions, which decreased compared to the pre-sale prices. Among them, the price of the 1.5T model is 125,700 to 131,700 yuan, the price of the 2.0T model is 145,700 to 153,700 yuan, and the Thunder God hybrid Hi·F version is 155,700 to 170,700 yuan.
Car Purchase Benefits
For car purchases made before November 30, customers can enjoy a discount of 1,000 yuan, a car purchase subsidy of 3,000 yuan, a 2-year 0% interest rate, and a 4,000 yuan upgrade subsidy.
In addition, the first car owners can also enjoy a free basic maintenance for 3 years/60,000 kilometers and free entertainment traffic for life, with no limit. For the Boyue L with a price of 125,700 to 170,700 yuan, the car purchase benefits are quite sincere.
NOA OptionOne of the highlights of the press conference was that Geely officially launched the NOA version of the Borui L. At the same time, this is also the first model with NOA function since Geely first announced the NOA function on October 13th. The optional cost of NOA function on Borui L is 9,800 yuan.
In terms of hardware, the Borui L is equipped with 5 millimeter-wave radars, including 1 forward and 4 angular, plus 1 forward 8 million pixel monocular camera and 1 rear ADAS camera. For the assisted driving chip, Borui L uses Horizon J3 and the high-precision map comes from Baidu. According to official information, this NOA system can achieve active overtaking, active on/off ramp and large vehicle avoidance functions.
Coincidentally, we have already experienced in advance the assisted driving function on the Geely Borui L. What surprised me was the system’s lane-changing logic, large vehicle avoidance, and the comfort of acceleration and deceleration.
However, there is still room for improvement in the stability of entering and exiting ramps due to certain deviations caused by high-precision maps, which result in vehicles driving on the line. For more experience with the Geely Borui L NOA, please watch this video: Three Aspects to Tell You How Geely NOA Performs.
However, continued use of NOA requires a subscription. Geely official website stated that users who choose to install the “Advanced Intelligent Driving Hardware Platform” before December 31, 2022, will receive free subscription of subsequent feature updates. However, users who install this hardware platform before December 31, 2022, only receive two years of NOA Advanced Intelligent Driving Assistance Systems for free from the date of purchase of the vehicle.
This means that after spending RMB 9,800, you can upgrade more features for free, but you still have to pay for NOA subscription if you want to continue using it. Currently, Geely has not indicated how much the subscription fee will be in the future. What do you think?
Static ReviewThe Geely Borui L adopts a new front face design with trendy light group style, combining a through-type daytime running light with a split-type headlight. The headlight blends into the huge mesh grille in a very clever way, while the downward flowing light group design on both sides of the vehicle reminds people of Cadillac.
The tail light design echoes the front face, also adopting a through-type light strip. In the tail light group, there is a Y-shaped corner, which makes the Borui L recognizable in the flow of vehicles among many cars with through-type tail lights.
Stepping into the cabin of Borui L, it features a 10.25-inch LCD display dashboard and a 13.2-inch center control screen. The resolution of the center control screen reaches 1,440 × 1,920, and it is equipped with a Qualcomm 8155 chip, 16GB memory + 128GB storage. However, it is designed to be vertical, so the viewing experience for videos may not be as good as in a horizontal viewing display.
To learn more about the dynamic and static test drive of Geely Borui L, you can check out this article: First Experience of High-speed Navigation NOA! Geely Borui L Hi·F Edition.
Conclusion
With a price range of 125,700 to 170,700 yuan, Geely Borui L not only offers a comprehensive selection in terms of power, configuration and intelligence, but also releases NOA, a less common feature of the navigation assisted driving, on a popular model like Borui L, thus enabling more consumers to experience advanced assisted driving at a lower price. However, after opting for an additional fee of 9,800 yuan and subscribing for 2 years, users may not have the impulse to purchase it. We hope that Geely will implement a buyout plan for NOA and continue to promote NOA on more models in the future.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.