Author: Gao Shangpei

The Paris Motor Show originated from the International Automobile Salon in 1898 and is the world’s first international car exhibition, also known as one of the five leading international auto shows driving the global automobile industry. This year at the Paris Motor Show, Chinese new energy vehicle companies represented by Great Wall Motors’ ORA brand are shining.

Chinese new energy vehicle companies started early and China has now become the world’s largest market for new energy vehicles, leading the global new energy industry’s development. ORA, as the first independent new energy vehicle brand of China’s mainstream independent automakers, has rapidly grown and gone global in just four years. ORA’s Hey Cat was launched and landed in Thailand, the United Kingdom, and other countries after landing at the Munich Motor Show. At this year’s Paris Motor Show, ORA announced that its Hey Cat model will be officially launched in Europe, and its Lightning Cat model made its debut, becoming a model of Chinese new energy vehicle companies that have gone global.

What does ORA’s debut in Paris mean?

ORA has enjoyed strong sales in the domestic market, satisfying the pursuit of fashionable cars by many women. However, in the era of global trade, the global market is the larger stage for display. This year at the Paris Motor Show, ORA announced that its Hey Cat model will be launched in Europe, and the brand has formally opened the European market.

It is worth mentioning that ORA did not sacrifice price for market share. Instead, it pursued a high-end overseas market route with value and technology as its pivot and competed with the luxury models of BBA brands. ORA’s Hey Cat will enter the European markets such as the United Kingdom, Sweden, and Germany, so European consumers will soon be able to experience convenient high-quality travel brought by Chinese new energy vehicles. At the same time, ORA’s series of pre-sales/after-sales services have officially landed in Europe, and European consumers can enjoy a 5-year vehicle warranty and an 8-year battery warranty service, dispelling any concerns for users.# A New Era for Ora: Entering the European Market

Ora’s entry into the European market not only expands its global footprint but also brings unprecedented challenges. This move will truly test Ora’s brand strength and demonstrate its confidence in the market.

Unlike other regions, entering the European market has strict requirements. To enter the market, companies must pass the stringent testing standards of the European Union. Ora has successfully obtained the “access certificate”, which demonstrates its remarkable strength. In particular, the Ora Cat EV received high scores on the latest European NCAP test in early September and was awarded a five-star safety certification, surpassing many other domestic and foreign vehicles and demonstrating its all-round strength of “gentleness and firmness.”

At a higher level, Ora’s foray into the international market not only represents the brand itself but also enhances the image of Chinese cars in developed countries. Ora is leading Chinese pure electric brands into high-quality standards and becoming a representative of China’s new energy vehicles.

Trendsetting Design Recognized by the French

Paris is known around the world as the capital of art and fashion. The Ora Cat EV’s debut at the Paris Motor Show and the Lightning Cat’s appearance there perfectly blend the brand’s tone with the global fashion center.

From an appearance standpoint, both the Lightning Cat and Good Cat are focused on trendy designs. The Lightning Cat features ultra-streamlined, all-electric sports car design language with curvy and dynamic lines, as well as racing elements such as frameless doors and adaptive lift tail wings. It’s available in four gemstone-inspired color schemes: White Jade, Bixi Grey, Smoke Purple Crystal, and Ice Pink Diamond, creating the most fashionable visual effect for the car body. Good Cat is known as the “New Generation Smart Fashionable Sports Car,” perfectly combining retro and futuristic styles. The rounded body emits a unique charm, making Euler the “Fashion Benchmark” of the global automotive industry.

Looking at the interiors, both the Lightning Cat and Good Cat have extensively used leather wrapping in the cabin, matched with classic color schemes of brown and blue-grey, creating a delicate and luxurious cabin atmosphere, stylish design sense, and more in line with the aesthetic and pursuit of young consumers.

They say that the French are the best at trends and fashion, but China’s Euler brand has brought them a brand new experience. Even the French, who are accustomed to grand scenes, and the picky Europeans are stunned by the Euler Lightning Cat and Good Cat. This fully demonstrates Euler’s own fashion attributes and tags, which have been recognized by the world.

Technical Strength in the Lead

It’s worth noting that Euler is not only the leader of trendy appearance, but also ahead in technical strength.

The Lightning Cat is equipped with worry-free batteries, showcasing Euler’s powerful pure electric technology strength. For consumers’ concern about battery safety, a fivefold system security protection is adopted. Through innovative protection design, it achieves the purpose of preventing thermal runaway, controlling and suppressing thermal runaway, and ensuring the safety of battery packs and entire vehicles. Through the “vehicle + cloud” big data collaboration, the BeeCloud Battery Doctor can manage the battery system of each Euler car 24/7, provide early warning for anomalies, and provide multi-faceted protection for user’s driving safety. Euler’s battery production and manufacturing system also has rigorous production processes and quality control, high standard testing and verification, to ensure worry-free driving for users.

Euler’s Lightning Cat is equipped with ORA-PILOT 3.0 smart driving assistance developed by Great Wall Motor’s full-stack self-owned coffee smart deep empowerment. The entire car is equipped with 28 smart sensors and uses a fusion solution of vision + radar + high-precision maps, bringing stronger perception capability. It can achieve 29 L2+ level intelligent driving assistance functions and offer better HWA+NOH high-speed navigation assistance driving experience. Within the high-precision map coverage of expressways and urban expressways, based on the user’s set navigation route, it can achieve intelligent navigation assistance from point A to point B. When other vehicles, pedestrians, or obstacles that affect driving are detected ahead, it can also take the initiative to brake and avoid collision accidents, allowing more users to experience the advanced driving experience with convenience.

In addition, both the Euler Lightning Cat and Good Cat are equipped with 360-degree panoramic fusion imaging, as well as a more intelligent full-scene automatic parking system, supporting one-key parking and trajectory reversal functions on mobile apps. They can help users solve various problems encountered during driving and demonstrate the caring nature of the Euler brand. Even in the European market with a concentration of high-end brands, models equipped with these features are rare, further demonstrating the uniqueness and superiority of Euler’s technological configuration.

Catching Up with the Top Players in Endurance

Regardless of which country or region they are in, the endurance capability of an electric vehicle is the most concerned and valued by consumers. The Euler Lightning Cat’s dual-motor four-wheel drive system accelerates to 100km/h in just 4.3 seconds, reaching the performance level of European luxury/sports cars.

At the same time, the Lightning Cat’s pure electric endurance mileage can reach 705km, ranking in the top tier of global electric vehicle endurance capability. For contemporary consumers who love to travel by car, this greatly reduces their anxiety about endurance mileage.

To Conclude:

With the restructuring of the global automobile industry, Chinese auto companies have entered a window period of globalization, and Euler, as a typical representative of domestic new energy self-brands, has taken the lead in laying out and continuously expanding in international markets. Euler deeply understands global market consumer demands and maximizes fashion and trendy elements while also focusing on technology and safety. This greatly enhances the user experience of the Lightning Cat and Good Cat and continues to develop more innovative categories of vehicles, establishing high-value templates for Chinese cars worldwide.However, in the global automobile market, there seems to be no brand whose product style is similar to that of Euler. Therefore, no matter in which country or region, Euler has an irreplaceable position. This is the nature of the consumer market. As long as the product is outstanding and unique enough, it will be welcomed by users all over the world.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.