Author: Doraemon
The revolution of the new energy automobile era cannot be achieved without the “great” innovator to promote it. In the past, this innovator may have been Tesla, but now, it must be BYD.
In April, BYD officially announced the cessation of production of fuel vehicles and went all-in in the new energy market.
In June, BYD successfully entered the trillion-dollar market value club, surpassing Volkswagen Group to become the third-ranked automaker in the world by market value.
In August, BYD was included in the Fortune Global 500 list, ranking 436th.
In September, BYD’s monthly sales of electric vehicles surpassed 200,000, once again winning the global new energy vehicle sales champion.
In October, BYD’s three pure electric vehicle models collectively debuted at the 2022 Paris Auto Show and further expanded the new track of overseas development.
In these past six months, BYD has not only established China’s confidence and momentum in the automotive industry but has also pushed the Chinese automotive brand to unprecedented heights. Indeed, BYD’s success is not accidental. Now that BYD has firmly established itself in the domestic market, the next step is to extend the success to a broader overseas market.
The main vehicle models exhibited at the Paris Auto Show have added new tiles to the European new energy market.
According to the latest data from the China Association of Automobile Manufacturers, the country’s automobile exports have shown explosive growth since 2022, with both export quantity and average price increasing rapidly. The main reason for the export growth is of course due to new energy vehicles, and the global new energy vehicle leader BYD has made significant contributions.
As one of the world’s five major auto shows, the Paris Auto Show returned to the public’s attention after a four-year hiatus. Under the “radiation” of the new energy era, the Paris Auto Show has also evolved into a new energy vehicle award that many global capitals are paying attention to. However, the “main force” of this “Paris Auto Week” was not the French automaker as the “host”, but the Chinese automaker who came to find a way overseas.
On October 17th, BYD showcased its Tang, Han, and Yuan PLUS pure electric models at the 2022 Paris Motor Show as a representative of “Chinese cars” and its new energy passenger car product matrix is expected to start pre-sale and delivery in the European market in the fourth quarter of this year.
It is worth mentioning that in order to provide reliable charging protection and high-quality charging experience for European users, BYD also announced with its global strategic partner Shell at this year’s Paris Motor Show that it will open up the right to use about 300,000 Shell charging stations in Europe to BYD owners. This undoubtedly will enable BYD to more quickly integrate into the rhythm of the European market and achieve a renewed rise in competitiveness.
In fact, this year’s Paris Motor Show is not BYD’s first appearance in the European market. As early as 2008, BYD showcased the F3DM model at the Geneva International Motor Show. As the world’s first mass-produced plug-in hybrid new energy vehicle, the appearance of the F3DM had a subtle influence on the new energy pattern in the European market. The mission of the new energy revolution undertaken by BYD at an early stage has also laid the foundation for the new energy passenger car product matrix that BYD has today.# BYD’s full efforts at the Paris Auto Show, not only confirm BYD’s determination to enter the European new energy passenger vehicle market, but also further the solid steps of BYD’s global strategy, allowing China’s BYD to take another step towards the world stage.
BYD’s global layout in the new energy race goes beyond passenger vehicles
As the first global enterprise to research and develop new energy vehicles, BYD has not only achieved worldwide success in new energy passenger vehicles, but has also made great accomplishments in the new energy commercial vehicle field. As early as 2017, BYD reached a milestone by becoming “the world’s largest seller of new energy buses,” solidifying its position as a world leader in new energy.
According to official information, BYD’s global sales of pure electric commercial vehicles have reached 85,000 units, and in subsequent years, BYD has received new energy commercial vehicle orders from Europe, America, the Asia-Pacific region, and other locations. The Japanese market has become BYD’s largest overseas market for electric buses, and in 2021 it completed its cooperation with Keihan Bus and Kansai Electric Power to develop Japan’s first fully electric bus circular line, which has now officially started running.BYD, as the first Chinese car brand to enter developed countries such as Europe, America, Japan, and South Korea, has established a global footprint for its new energy vehicles, covering more than 70 countries and regions across six continents, with over 400 cities and production bases in the US, Japan, Canada, Brazil, and other places. With a far-sighted strategic layout and a well-known global reputation, BYD has laid a solid foundation for its global development and provided tremendous support for its passenger car business to go global.
Behind the accelerated globalization process is the driving force of technological innovation. You may wonder what gives BYD the confidence to expand overseas market extensively like this. In my opinion, it is the solid foundation of self-reliance and technological innovation that BYD has firmly established. Nowadays, BYD has core technologies such as Blade Battery, DM-i Super Hybrid, e-platform 3.0, IGBT4.0, and has become an enterprise that masters core technologies of electric vehicles such as batteries, motors, and electronic controls, providing one-stop new energy overall solutions, based on the experience and accumulation of 27 years. Driven by technological innovation, it has achieved an “oasis” amidst the “cold winter” of the auto market. Therefore, while many automakers are struggling with cost and chip shortages, BYD appears to be particularly comfortable.Among the three models unveiled at this year’s Paris Motor Show, the BYD Yuan PLUS is undoubtedly the “finishing touch” that showcases innovative technology. As BYD’s first global passenger car for export this year, the Yuan PLUS is built on the e-platform 3.0. The e-platform 3.0 not only integrates the four major advantages of intelligence, efficiency, safety, and aesthetics, but also addresses the shortcomings of new energy vehicles in safety and low-temperature endurance, and can cover all vehicle types and sizes, providing strong support for the overall development of BYD’s new energy vehicles, which is also the key to BYD’s sustained breakthroughs in new energy technology.
In addition, we cannot fail to mention the blade battery that the Yuan PLUS is equipped with. Since its launch in 2020, blade batteries have won numerous awards both domestically and internationally, and have become a benchmark in the industry, and have led global power battery safety standards onto a new level due to their longer range, longer service life, higher volume utilization rate, and safety performance that is unmatched by other batteries.
Therefore, since its launch in China in February this year, the Yuan PLUS has received high praise. In the following months, it has also landed and appeared in markets such as Singapore, Japan, Cambodia, Thailand, and India, and has been officially launched in countries such as Thailand and Nepal. It is only a matter of time before it becomes a “Chinese intelligent manufacturing calling card” for BYD to the international market.
As of today, BYD has achieved three major advantages in technology, quality and market in the industry. With the policy guidance of carbon neutrality and peak carbon emissions, the far-sighted global strategy layout, and the innovative technology that is unmatched in the industry, what reason does BYD have not to succeed?
“In one day Peng bird rises with the wind, soaring ninety thousand li”. Today’s “Peng bird” in the era of new energy, is driven by technological innovation, and adheres to the brand advocacy of “technology, green, and tomorrow” like BYD, the representative of Chinese manufacturing companies that are soaring!
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.