On October 13th, Avita held the “Avita 011 STUDIO” limited-time exhibition in Shanghai, following exhibitions in Chengdu, Guangzhou, and Beijing, it came to Shanghai TX Huaihai Youth Power Center for display.
According to Ms. Wang Lin, General Manager of Avita User Development Center, Avita Technology, jointly created by Changan Automobile, Huawei, and CATL, now has more than 1,800 employees.
This event mainly introduced the design concept of 011 created collaboratively by Matthew M. Williams and Nader Faghihzadeh.
During the open-experience session, the interior texture of Avita 011 was extraordinary, giving a sense of luxury at first sight. It was apparent from the images that the interior design had a high-end feel, and its wrap-around design made the 60W price worth it.
The passenger screen’s actual visual experience was larger than imagined. Although compared to “new forces,” the passenger screen is slightly smaller, the experience of the actual visual is symmetrical, adding a lot of points to the overall interior atmosphere.
When it comes to the rear of the car, personally, I believe this is the most unique part of 011. The through-type taillights enhance the integrity of the entire vehicle. Moreover, the lines from the rear window to the tail wing look unique without appearing redundant. The design retains its uniqueness without affecting the coordination of the entire vehicle design.This year’s Avita 011 car exhibition brought me the texture that I couldn’t feel in the photos. When you compare the parameters, you may subjectively feel that it is just a mid-sized SUV. But when I was really on the scene, I could really feel the difference in the overall atmosphere of the car. The simple and smooth lines retained the uniqueness of the product. Experiencing this unique and concise design language also makes 012 more worth looking forward to.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.