New Energy is Increasingly Popular Among Consumers

From being ignored to occupying over 30% of the market share, New Energy (NE) has become a big trend, and there are more and more choices for consumers. However, if you ask which electric car on the market can give ordinary consumers the greatest peace of mind, and can be blindly selected without hesitation, I’m afraid there won’t be any convincing answers.

I have attended many amazing car release events, where companies invent and create demand for users, instead of meeting their inner needs for a good, easy-to-use, high-quality and reliable car. Choosing a car is like making a friend. After turning around for a while and exploring various features from frightening performance to luxurious configuration, it is finally discovered that the trustworthy and reliable choice is invaluable.

Actually, the flashy era is not new in the history of the automobile industry. Whenever a rapidly growing economy appears, a large number of gorgeous and impetuous new forces emerge. However, only companies that truly understand and grasp the inner needs of consumers can survive through one economic cycle after another, resist the temptation to follow trends, and ultimately stand the test of time.

In recent years, car companies have rushed into pure electric vehicles, and the most frequently asked question has been “Where is Toyota’s electric car?” Although there are many car companies in the world, when people only want a good, easy-to-use car, their eyes always turn to the Toyota brand. After the storm, when the extravagance is gone and speculators leave in silence, FAW Toyota is always the company that understands what consumers want.

Time is the True Test

Beautiful performance data is always eye-catching, but what can continuously capture users is comprehensive performance that endures the test of time. As the first domestically produced TOYOTA bZ pure electric exclusive series, the FAW Toyota bZ4X is equipped with a driving battery system that has both low attenuation and high safety characteristics.

As the earliest explorer of global automotive electrification, Toyota may be the brand that best understands the importance of performance and safety in the long-term use of electric drive and battery systems. Toyota was the first to put HEV hybrid technology into practical use, and has accumulated 25 years of experience in the safety and durability of the three-electric system, achieving a 25-year record of zero battery safety accidents.

With the consistent high-quality manufacturing of FAW Toyota, the new FAW Toyota bZ4X battery system was developed with the goal of maintaining 90% battery capacity after 10 years, and also comes with a 10-year/200,000 km free basic maintenance/electric drive system free warranty, as the TOYOTA bZ pure electric exclusive series is introduced.With over 20 million units of electrified Toyota vehicles sold around the world, and a long-term observation, communication, and understanding of Chinese consumers, FAW Toyota understands that fully electrified cars are still an important and expensive consumer good, which requires reliable and high-performance experience throughout long-term use, and maintaining their value during their lifetime.

The prerequisite for ensuring the long-term user experience is the safety of electric cars which cannot be underestimated. FAW Toyota bZ4X continues Toyota’s high emphasis on safety. The vehicle’s body uses high-strength materials to create a comprehensive collision response structure, which not only effectively protects the safety of passengers, but also strengthens the protection structure of the battery.

Intelligence is an important component of today’s transformation of the automotive industry, but it is often used to create unnecessary demands which imposes higher premiums on consumers, who find that the additional features are simply unnecessary. FAW Toyota applies intelligence to driving safety, with multiple monitoring systems designed for the battery system to detect and prevent signs of possible battery failure in advance.

FAW Toyota bZ4X is equipped with a wealth of intelligent driving aids, including dynamic radar cruising and lane-keeping assistance, among other features. Additionally, based on intelligent technology, the TOYOTA Safety Sense intelligent driving assistance package improves driving safety in unpredictable road conditions.

Compared to some aggressive practices nowadays, FAW Toyota is not motivated by intentionally exaggerating the advantages of intelligence. Rather, various intelligent technologies and driving assistance hardware should be used to improve user driving safety and reduce fatigue levels. For FAW Toyota, purchasing a car is never a one-time-only transaction. It is this long-term view that has created a reputation and a relationship with users for decades.

FAW Toyota bZ4X emphasizes long-term user experience, long-term value retention, and uncompromising safety first. Based on these foundations, it also achieves performance that surpasses many other competitors. With a minimum energy consumption of 11.6 kWh/100 km under the CLTC working conditions, the ultra-low energy consumption allows the CLTC cruising range to reach 615 km, fully meeting users’ travel needs.

Not seeking to change the world, but to change youIn many cases, people are brainwashed by vulgar literature to believe that the word “innovation” must always herald a dramatic transformation of the world, whereas in fact, innovation mostly manifests in subtle changes that affect our daily lives. 99% of innovations don’t aim to revolutionize the planet, but they nevertheless are right beside us, facilitating and perfecting our lives.

Leveraging the advantages of the e-TNGA platform, an exclusive pure electric propulsive system for TOYOTA bZ series, and the flexibility of electric motor space arrangement, FAW Toyota has launched the four-wheel-drive version of bZ4X, equipped with front and rear dual electric motors, allowing pure electric vehicles to achieve excellent driving and off-road performance.

The 4WD version is equipped with the X-MODE off-road assist mode jointly developed with Subaru, as well as the newly developed Grip-Control intelligent crawl mode. With strong torque generated at low speeds by the dual electric motors, the FAW Toyota bZ4X can easily handle daily bumps and off-road conditions encountered in activities such as camping from urban forests to the countryside.

For users who like fresh and new things, FAW Toyota bZ4X offers an optional high-efficiency solar power charging dome. Of course, this is not to make users guinea pigs, which obviously does not align with FAW Toyota’s user-centric philosophy. Solar energy can add approximately 1750 km of driving range each year, which, in the current situation of incomplete green energy adoption, allows car owners to contribute to low-carbon emissions.

FAW Toyota bZ4X uses a special Hi-Tech Emotion design language for the first time, highlighting its identity as the first TOYOTA bZ exclusive pure electric vehicle. Unlike traditional Toyota models, the high-tech sense of the pure electric vehicle is seamlessly blended with exquisite design features, making it striking and uniquely recognizable as a Toyota SUV.

Conclusion

True greatness always prevails over flashy tactics, and so do the global car companies that have made name for themselves. Behind the halo of being the world’s number one, there are continuous research and development of innovative technologies and precise identification of users’ true needs, finding the greatest common divisor between technology and cost, demand-side and supply chain, to provide the market with the most suitable and valuable product offerings in a consistent manner.Even in the electric era, global giants like Toyota can always penetrate cycles and cross eras, adhere to long-term principles and methods, and not be swayed by short-term ups and downs. The power change in the electric era is just superficial, the essence is still to provide consumers with the most appropriate products at the most appropriate time, which has been the key to success for FAW Toyota for a long time.

FAW Toyota bZ4X is about to be launched, looking forward to its arrival!

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.