After only a few months announcing its entry into the European market, SIXT, a German car rental company, has declared that it will purchase around 100,000 electric vehicles from Chinese automaker BYD by 2028 and begin renting them out this year. The purchased model is BYD Atto 3, also known as Yuan Plus in China. Germany, France, the Netherlands and the UK will be the first European countries to rent BYD electric vehicles.
According to SIXT, this large-scale purchase agreement is one of the phases of the company’s strategic deployment plan to achieve 70-90% electrification by 2030.
At the same time, Vinzenz Pflanz, SIXT’s Chief Commercial Officer, said that “BYD manufactured over one million vehicles in the electric vehicle field from January to August 2022, making it the world’s largest electric vehicle manufacturer. Our cooperation with BYD will allow us to fulfill our commitment to put more electric vehicles on the road. We are very much looking forward to working with BYD. “
Although SIXT’s region currently only includes the EU and the UK, both companies have stated that they are exploring global cooperation opportunities. Perhaps more BYD rental cars will appear in more regions in the future.
It can be seen that BYD is expanding its business in Europe through leasing, and more BYD models may be seen in more regions in the future. Previously, Tesla had already reached a purchase agreement with Hertz, an American car rental company. Do you think BYD can compete with Tesla in the rental car market? Can this type of cooperation quickly open up foreign markets? Leave your thoughts in the comments section!
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.