Author: Jingtao Wu
Not only the weather but also the sales of new cars are hot in August.
The scorching August has finally passed. As expected, September has arrived, and it is time for the monthly report on new car sales.
For new energy vehicle models, this is a month of opportunities and challenges. There is the good news that “the exemption of purchase tax for new energy vehicles will be extended to the end of next year” and the embarrassing situation of charging difficulty caused by continuous high temperatures and power supply restrictions in the southwest region.
Opportunities and difficulties will always appear together and accompany each other on the journey of development.
After sorting out the sales ranking list for August, I suddenly look forward to the penetration rate data of new energy vehicle models this month. If I want to describe the overall performance of “new cars” in August in an interesting way, I can summarize it in one sentence- “sales of new energy vehicle models are booming and have become a trend!”
Anti-Sniping Guide: BYD and Tesla have not released August sales reports!
NEZHA: Delivered 16,017 vehicles in August, with a cumulative total of 93,185 this year.
In August, NEZHA Automobile delivered 16,017 new cars, an increase of 142% year-on-year.
The cumulative delivery for January-August this year was 93,185 vehicles, an increase of 176% year-on-year.
Last month, with a score of 14,000 vehicles, NEZHA topped the list, and this month, NEZHA continued to make progress. Thanks to the extended sales network, the delivery of NEZHA U+V series exceeded 16,000 vehicles, and it won the “new car sales crown” again. NEZHA’s cumulative delivery this year has exceeded 93,000 vehicles.
According to this trend, there is no pressure to “maintain stability” and exceed the annual sales volume of 100,000 in September.
On the last day of July, NEZHA launched its heavyweight product, the B+ class coupe, NEZHA S, targeting the price range of 200,000-300,000 yuan.
Missioned to boost the brand image of NIO, in August, NIO ES8 had received over 10,000 orders. From September, test drive cars will successively arrive at authorized stores.
However, from the current online public opinion about NIO ES8, it still needs to improve its brand and product image in consumers’ mind to directly impact the 200,000-300,000-price range from the original 100,000-130,000-price range of NIO U and V series.
Leapmotor: 12,525 vehicles delivered in August, accumulative total of 76,563 this year
In August, Leapmotor delivered 12,525 new cars, a YoY growth of 180%, hitting a new high in deliveries for four consecutive months.
From January to August this year, Leapmotor delivered a total of 76,563 new cars, with a YoY growth of 150%.
With excellent cost-effectiveness of T03 and C11 in their respective segmented markets, Leapmotor’s sales performance has been steadily increasing this year, with sales hitting 10,000 units for five consecutive months.
As the most prominent model of Leapmotor this year, the mid-to-large sedan C01 has already received 100,000 booking orders, which is undoubtedly stimulated by the “0 yuan deposit” policy. However, the cost-effectiveness of Leapmotor C01 is still quite outstanding among cars of the same level, and it is still worth looking forward to its sales performance after being launched.
According to Leapmotor’s official announcement, C01 will be launched on September 28. With the support of outstanding models and the backlog of C11 orders, Leapmotor’s sales are still in a strong momentum.
NIO: 10,677 vehicles delivered in August, accumulative total of 71,556 this year
In August, NIO delivered 10,677 new cars, a YoY growth of 81.6%, with deliveries hitting 10,000 units for three consecutive months.
Among them, NIO ET7 delivered 3,126 vehicles, ES7 delivered 398 vehicles, and the SUV model “866” on the NT1 platform delivered 7,153 vehicles.
From January to August this year, NIO delivered a total of 71,556 new cars, with a YoY growth of 28.3%.The top two spots of the August rankings remained unchanged from July, and the third spot also came from “We Xiaoli”, but it was NIO, which was ranked last in “We Xiaoli” last month. Going from fifth place last month to third place this month, it exceeded many people’s expectations, considering that the average transaction price of NIO exceeded 400,000 yuan.
Looking at specific car models, compared to the delivery of 2,473 units in July, the delivery volume of ET7 in August has increased to a certain extent. For solving the production capacity bottleneck of this model, this is a relatively positive signal.
Excluding the 398 ES7 of the new platform, a total of 7,153 SUV vehicles, including ES6, EC6, and ES8 on the NT1 platform, were delivered. In the fiercely competitive new energy market, the first-generation platform’s outstanding sales performance is enough to prove that the NT1 platform still has considerable vitality.
Earlier, it was rumored online that the order volume of the “explosive model” ET5 had reached 200,000 units, and it will start to take orders on September 9th, with delivery expected to start on September 30th. At the same time, display and test drive vehicles will also arrive at the store in September.
Entering the fourth quarter, NIO’s current iteration of new and old models has been basically completed. The current situation of weak sales due to the lack of new models has begun to be reversed. With the delivery of ET5 approaching, NIO’s sales performance in the last three months of the year is worth looking forward to.
WENJIE: 10,045 Delivered in August, 35,617 Delivered Accumulatively This Year
In August, the WENJIE series delivered 10,045 new cars, and a total of 35,617 new cars were delivered from March to August.
Starting from March, it only took 5 months for the WENJIE series to complete the “milestone” of delivering more than 10,000 cars, breaking the record for the fastest time to deliver more than 10,000 new cars in the newly-made car market. Prior to this, the record holder was IDEAL with a time of 23 months.
With M5+M7 two extended-range models delivering more than ten thousand units per month, and breaking the record of “fastest delivery of more than ten thousand units”, Huawei’s sales channel advantages are undoubtedly demonstrated. The pure electric car model M5 EV will also be officially released on September 6th.
With the joining of new forces, the coverage of pure electric and extended-range products, accompanied by the support of Huawei technology and sales channels, the sky-high ceiling of the WEY series may be higher than we previously expected.
XPeng: Delivered 9,579 Vehicles in August, and 90,085 Vehicles Cumulatively in 2022
XPeng Motors delivered 9,579 new cars in August, a year-on-year increase of 33%.
Among them, XPeng P7 delivered 5,745 units, XPeng P5 delivered 2,678 units, and XPeng G3 delivered 1,155 units.
From January to August this year, XPeng Motors delivered 90,085 new vehicles, a year-on-year increase of 96%.
In August, XPeng’s sales growth continued to slow down, and the cumulative delivery volume for the whole year was surpassed and surpassed by the rising momentum of NIO. Fortunately, XPeng’s “foundation” is well established, and its monthly delivery volume is still at the upper-middle level among new car manufacturers, so it has not fallen behind too much.
From the delivery volume of specific models, it can be seen that P7 is still XPeng’s absolute best-selling model at present. However, perhaps because the P7 has been on the market for a while and consumers have been waiting for the rumored upgraded model, the sales volume of P7 is currently in a lukewarm state.
At this critical time, XPeng’s most anticipated flagship model of the year, the G9, has finally arrived amid strong calls. Within 24 hours of the opening of pre-orders, the total number of orders for the G9 reached 22,819 units, far exceeding the same period levels of G3, P7, and P5.
With the release of the flagship new car, the G9 undoubtedly becomes XPeng’s “savior.” The subsequent announcement of the car’s price is of vital importance in whether the excellent product power of the G9 can be transformed into the driving force of sales growth.
Jidu Auto: Delivered 7,166 Vehicles in August, and 31,198 Vehicles Cumulatively in 2022
Jidu Auto delivered 7,166 Jidu 001 vehicles in August, a month-on-month increase of 42.7%, setting a new monthly delivery record.From January to August this year, a total of 31,198 vehicles were delivered, and the historical cumulative delivery reached 37,205 vehicles since the beginning of deliveries. In August, the number of pre-orders exceeded 10,000 units.
Looking at the orders piled up for the GAC Aion Y01, although the delivery volume of over 7,000 vehicles achieved a historical high, it still has a long way to go. As long as production capacity continues to climb, breaking 10,000 orders for the single model of Y01 will be a matter of course.
In August, GAC Aion released official images of its first MPV, the Y09, which gained considerable attention due to its unique and innovative exterior design.
At the same time, GAC Aion announced that it would become the global first brand for mass production with CATL’s Guoxuan High-tech lithium-ion batteries. The Y09 model will be GAC Aion’s first mass-produced car with Guoxuan High-tech batteries, and the Y01 will also be the world’s first mass-produced car model with CATL’s Guoxuan High-tech batteries, with a pure electric cruising range of over 1000km.
The Guoxuan High-tech batteries adopted the third-generation CTP technology, with a volume utilization rate of 72%, surpassing the 63% of Tesla’s 4680 battery utilization rate. The system energy density reaches 255 Wh/kg.
The Y09 equipped with Guoxuan High-tech batteries will be delivered in the first quarter of 2023, while the Y01 equipped with Guoxuan High-tech batteries will be delivered in the second quarter of 2023.
Ideal: 4571 units delivered in August, and a cumulative delivery of 75,369 units this year
In August, Ideal Automobile delivered 4,571 vehicles, with a cumulative delivery of 75,396 units from January to August this year, a year-on-year increase of 56.5%.
The downward trend of Ideal’s delivery performance in August was foreseen as it was the period when L8 information was starting to be released and L9 deliveries were commencing. The term “embarrassing period” is quite fitting to describe Ideal’s delivery results in August.
But fortunately, this awkward period won’t last long. In the last few days of August, Ideal’s L9 began delivering to customers. According to Ideal’s Q2 2022 conference call in mid-August, the current monthly production capacity limit for L9 is about 15,000 units, and it is expected to break 10,000 deliveries in September.Therefore, as long as the ideal can “perform normally”, just by relying on the L9 model, the Ideal can be strongly revived. Currently, the cumulative number of reservations for the Ideal L9 has exceeded 50,000, of which the number of confirmed orders has exceeded 30,000.
While announcing the delivery volume for August, the Ideal official and Li Xiang himself also revealed many specific details about the L8.
Ideal L8 will be the successor model of Ideal ONE, and will launch two types of seat arrangements: 5 seats and 6 seats, with a choice of Max/Pro packages.
The Max package will be equipped with dual Orin-X chips + LiDAR + SS Pro (intelligent cabin), and the Pro package will be equipped with a brand new AD chip + SS Pro (intelligent cabin).
L8 will be released in early November and delivery will begin in the same month.
Voyah: Sales volume of 2,429 in August, cumulative delivery of 17,891
In August, Voyah Automobile sold 2,429 vehicles, a year-on-year increase of 495%, and has seen rapid growth for three consecutive months. The average transaction price is 3.7 million RMB.
Since the first delivery in August 2021, Voyah has delivered a total of 17,891 vehicles.
GAC Aion: Sales volume of 27,021 in August, cumulative sales of 152,305 this year
As a “transfer student” in the new car manufacturing industry, GAC Aion has once again struck a blow against the other new car manufacturers.
In August, GAC Aion sold 27,021 vehicles, a year-on-year increase of 133%, breaking a new record for monthly sales for four consecutive months, and has sold 152,305 vehicles from January to August this year, a year-on-year increase of 134%.
If they can maintain the average sales volume of the last three months, GAC Aion may even achieve its annual sales target of 200,000 vehicles two months ahead of schedule.
According to the official report from Aion, on August 25, GAC Group held a board meeting to review and approve the following matters:
1. Agree to change the system of E’an to a limited liability company, implement capital increase and share expansion, and carry out A-round financing through public listing on the property rights exchange. The equity held by strategic investors accounts for approximately 15% of the total equity after financing.
- Agree to establish a battery company and carry out independent battery industrialization construction with a total investment of 10.9 billion yuan.
Whether it is financing or establishing an independent battery factory, these two long-rumored plans have finally been implemented, which have significant implications for the future development of the E’an brand.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.