At the 2022 Chengdu Auto Show, ahead of unveiling a brand-new concept car, DENZA introduced the target consumers of the D9 order:
- The BBA replacement purchase reached 50%
- The original 6-7 seat SUV users accounted for 25%
- Luxury fuel MPV users accounted for 15%
- Original BYD users achieved a replacement purchase rate of 10%
After introducing the D9, DENZA showcased a brand-new mid-size SUV concept car called INCEPTION, which has an overall sporty appearance leaning towards a coupe SUV.
While introducing this concept car, Zhao Changjiang, the representative of DENZA, paid tribute to Porsche Cayenne, Lamborghini Urus, and Audi Q8.
According to the official reveal, the length of the new car will reach around 4.9 meters, with a wheelbase of about 2.9 meters.
INCEPTION is equipped with a laser radar for assisted driving hardware, which is placed on the left and right sides under the front bumper, blending into the decorative strip of the front bumper.
Alongside the exterior design, DENZA also revealed the interior rendering of INCEPTION, adopting a symmetrical environmentally-friendly center console design with an elongated copilot screen. However, the overall interior design still inherits the design philosophy of DENZA and BYD. The central control screen is equipped with DENZA Link smart interaction. In terms of other configurations, the new car will be equipped with air suspension, one-key drift, OTA system upgrade, top flow light skylight, etc.
Regarding power, INCEPTION will be a 3-second high-performance electric SUV, and not all specific performance parameters have been disclosed yet.
What do you think would be the most appropriate price for INCEPTION as the high-end pure electric SUV of DENZA?
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.