New Car Release
Two new cars, the Alpha S and Alpha T, were officially released at the Beijing car release event held by Jihoo on the evening of August 18.
There are two models with four versions released this time, including:
- Alpha T 480 S, priced at 218,800 yuan after subsidy
- Alpha T 480 S+, priced at 248,800 yuan after subsidy
- Alpha S 525 S, priced at 223,800 yuan after subsidy
- Alpha S 525 S+, priced at 253,800 yuan after subsidy
Compared with the 2021 models, the prices of both models have been reduced by nearly 30,000 yuan, further improving their cost-effectiveness.
The dimensions of the new Alpha S 525S body are 4930mm x 1940mm x 1599mm, with a wheelbase of 2915mm, and the dimensions of the new Alpha T 480 S body are 4788mm x 1940mm x 1683mm, with a wheelbase of 2915mm, which is consistent with the current model.
In terms of power, both the new Alpha S 525S and Alpha T 480 S are equipped with 160 kW permanent magnet synchronous motors with a maximum torque of 360 N·m, and a 0-100 km/h acceleration time of 7.8s and 7.7s respectively. The suspension adopts front MacPherson and rear multi-link layout.
For endurance, both models are equipped with 67.3 kWh ternary lithium-ion batteries, with CLTC endurance of 480 km and 525 km, which is sufficient for urban commuting.
In terms of appearance, the 2022 new models still adopt the Jihoo family design language, with no changes compared to the 2021 model. Unfortunately, the charging port is still located at the front of the car, and when parking and charging, the front of the car still needs to be parked in the parking space, which is not friendly enough for the charging experience.
In terms of interior, both cars are identical to the 2021 model, with a central control using a dual-screen design. It is worth mentioning that the car machines of both cars will be upgraded to the Huawei HarmonyOS system in the future, and the smoothness of the car machines will be better than that of competing products in the same class.
Finally, Jihoo also offers 150,000 points reward package and other car purchase benefits for users who place orders before September 30.
Final thoughts
Although there are not many differences between the 2022 models and the 2021 models, the nearly 30,000-yuan price reduction and the use of the Hongmeng OS for all models give consumers the feeling of “adding more and reducing the price.” It is believed that this will attract many consumers who were interested in the Jihoo brand, but did not make the purchase due to price constraints.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.