Author | Nie Yiyao

If you want something, fight for it, go for it. This is a famous quote from the movie “Hidden Figures,” in which three African American women, Dorothy, Katherine, and Mary, who worked at NASA, often encouraged each other with these words.

This is a true story. In NASA, which has always been dominated by white male scientists, African American women seemed to be automatically labeled as “inferior” in terms of intelligence and capability. However, in the end, with extraordinary confidence, courage, and persistence, they won their own recognition and approval at NASA.

Confidence, courage, and persistence, like roses in the desert, exude the fragrance of feminine power. Women should not be bound by outdated standards and prejudice, and should not diminish their own brilliance in the definitions of others. As Euler’s Good Cat asks in “You Look More Beautiful When You’re Confident,” “Have you been pursuing the ideal life in other people’s eyes, unconsciously imitating and unwittingly copying it, and eventually losing yourself to labels and definitions?”

If so, Euler’s Good Cat tells you, “Girl, rediscover yourself with a new attitude and start again.”

In the past year, Euler has been committed to awakening the power of women. As the only automotive brand in the world that focuses exclusively on “loving women more,” Euler has done a lot to help women discover their own value and break through themselves.

Euler has launched the Cat series, which is specially designed for female users. In the “Cat” series, you can see Euler’s more sensitive aesthetic, richer understanding and interpretation of women’s inner world, appreciation and expression of women’s good qualities, such as gentleness, confidence, courage, and strength, and the celebration and inspiration of women’s power.

Especially for the “New Generation Smart Beauty and Run” positioning of Euler’s Good Cat, it is designed specifically for girls of the new era, echoing their personality and rebellious spirit in the tide of the times.# Eulapet, a Revolutionary in the Traditional Automotive Marketing

Eulapet has received great praise for breaking the mold of traditional automotive marketing campaigns, such as “Hao Mao Lehuo Bureau” and “Elopement Tour,” and really putting female users at the center.

The “Hao Mao’s Love” trilogy: “Gentleness, Don’t Forget to Leave Some for Your Parents”, “Pleasure, the Best Gift You Can Give Yourself as a Woman”, and “Be a Competent Opponent of Time,” is regarded as a dialogue and resonance with modern women on issues such as family, self, and social value.

Eulapet’s microfilm “You Are More Beautiful When You Are Confident” is like a friend extending a soft but powerful hand, conveying a more distinctive confidence in the new era and encouraging women to bravely break through past constraints and secular definitions to find their true selves.

During the Qixi Festival, Eulapet teamed up with Fashion BAZAAR to shoot the fashionable blockbuster “Peach Heart CP” for Xu Mengtao and Wang Xindi, once again releasing the spirit of “New Generation Wisdom Sports Run” of Eulapet, proclaiming the spiritual proposition of “You Are More Beautiful When You Are Confident.”

More Girls Fall in Love with Eulapet

There are many characteristics of this era, such as: in the context of the automotive industry, for over a century, it has been dominated by male perspectives and preferences, even though the first car driver was actually a woman.

Even as cars undergo electrification and intelligent transformation, the habit of designing car exteriors and creating car features based on male ways of thinking and male user scenarios persists.

But as society develops forward from the past, based on better qualities such as empathy and perspective-taking which females possess more sensitively, female power such as “gentleness, beauty, and forbearance” and more diverse female power such as “independence, freedom, and confidence” are awakening. The “She Economy” has also emerged as a result.

Eulapet bravely breaks the tradition of male-centered user design and firmly stands with modern women by breaking free from conventional thought processes. Like the warrior goddess in “Leading the People to Freedom,” it courageously raises the flag of “Loving Women More” as an automotive brand.

Moreover, Eulapet’s “New Generation Wisdom Sports Run” focuses more on female confidence beauty: becoming the light, radiating in life.

This dual recognition of product and values has led more and more girls to move towards Eulapet, making the “She economy” a distinguishing feature of Eulapet from other automotive brands. When women pay the bill for other automotive brands, it may be more due to family needs. However, when choosing Eulapet, women are more motivated by the desire to achieve themselves.The female users who grow and move forward with the company of Euler Gud Cat are mostly from first-tier and new first-tier cities such as Beijing, Shanghai, and Hangzhou. At the same time, Euler Gud Cat’s sales have been continuously increasing – in June of this year, Euler Gud Cat sold 8275 units, a year-on-year increase of 143%, making it become a unique template and phenomenon in the “she economy” of the automotive market, reflecting the positive feedback of automotive brands for the promotion of female power and the true understanding of the connotation of the “she economy”.

Who are those who fall in love with Good Cat

Just like the trilogy of “Good Cat’s Love”: “Gentleness, Don’t Forget to Leave it to Parents”, “Enjoy Yourself, the Best Gift Women Give to Themselves”, “Being the Opponent of Time”, and the female protagonist of the “Peach Heart CP” Qixi Festival Fashion Shoot- Winter Olympics Champion Xu Mengtao, the female users who choose Euler Gud Cat are those who have rich inner worlds, unyielding career aspirations, and yearn for a bright life, who are gentle, kind, independent, and confident.

They have different identities as daughters, wives, and mothers, or they have all of these identities at the same time. They work in different professions, covering different industries. Maybe they are urban white-collar workers, corporate executives, sports athletes, fashion industry elites, or teachers, doctors, and entrepreneurs.

No matter whether the labels on them are the same or different, behind these overly generalized and boring identity or occupational labels, there is a vivid, rich, and powerful individual.

They live seriously, work hard, and persevere for a better tomorrow. Just like Sanmao once said: Be a sincere person, don’t give up love and persistence towards life, and live vast days in a limited time and space.

They are the new era of women with admirable female power. Euler Gud Cat aims to establish deeper and longer-term awareness links with them by telling their stories. It allows them to see more brands and products that represent women, and to discover a better world and a better self.

# The Power of Euler Haomao

What Euler Haomao wants to express is the power of accompanying and inspiring more ordinary “she” to become more outstanding and dazzling in their own world. This is the foresight and industry leading of Euler’s philosophy of understanding women’s needs, praising women’s power, and leading the development trend of society, as well as the driving force for Euler’s user stickiness and brand power to rise rapidly.

Enjoy a Wonderful Life with Haomao

Based on the keen aesthetic sense of contemporary women and their daily car use needs, the 2022 Euler Haomao Morandi edition not only has a high appearance level, but also has advanced functional configuration.

The retro and fashionable styling of Euler Haomao is highly recognizable; the LED cat-eye headlights are cute and vivid, and the interior is exquisite and stylish. Whether it’s driving to work, going to meet with sisters, or going on a spontaneous trip, Haomao is the most unique and eye-catching car in the traffic flow.

Especially the 2022 Euler Haomao Morandi edition that has just been launched. If tenderness has a color, it must be Morandi. This Italian artist left persistence to bottles and jars, but immersed the beautiful colors in gentle inspiration. Let people feel the breeze passing through their fingertips and the morning glow flowing in their eyes.

Tenderness is a beautiful power, an extension of confidence, and an expression of women’s power. Euler Haomao uses advanced automatic driving assistance functions to enable them to achieve self-confidence, which echoes with its drivers. Even in the rush hour traffic jam, it maintains a relaxed state without being disturbed by anxiety.

With rich intelligent functions and configurations, Euler Haomao comprehensively protects women’s safety and provides them with more intelligent driving services. For example, the 2022 Euler Haomao Morandi edition is equipped with intelligent driving assistance functions as standard across the entire range, upgrading the driving experience and vehicle safety, including functions such as active braking, adaptive cruise control, lane keeping, and lane departure warning.

Just as the importance of women’s power is no less than that of men, the importance of personal safety for female users is also no less than that of male users. Haomao uses rich intelligent functions and configurations to protect the confidence of female drivers in themselves and the vehicle, and cope with complex road conditions calmly and safely.The Good Cat Morandi edition has upgraded several characteristic functions for female users, such as short lift and short drop window, auto lock window when locking the car, and waiting mode, along with a free smart charging station and a worry-free travel package to enhance the overall driving experience and ensure safe commuting.

The short lift and short drop window of the Good Cat Morandi edition is considerate of female drivers. When opening and closing the door, the window will automatically drop to leave a small gap, creating a more consistent air pressure inside and outside of the car to avoid the inconvenience of opening and closing the door.

The auto lock window feature is aimed at preventing items from being stolen due to forgetfulness. This feature not only benefits forgetful female drivers, but also liberates all females from the need to check the window before leaving. After locking the car, they can leave confidently.

The waiting mode allows the car to be in a ready state without consuming unnecessary power by automatically turning off exterior lights.

From Euler’s perspective, the rich features and kindness rights of the Good Cat Morandi edition echo the wisdom and kindness of women. Every girl who chooses the Good Cat Morandi edition is an interpretation of her own confidence and beauty.

In conclusion, women around the world have been living in various constraints for a long time, forcing them to be cautious and suppressing their inner aspirations and talents. As society becomes more diverse, respecting women’s choices and values and turning slogans into collaborative efforts across various fields has become an unstoppable force in society. As a car brand that loves women more, Euler is constantly making efforts in its own field. Through the Good Cat series, it encourages women to be brave, confident, and to blossom into a beautiful life in more ways that reach them.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.