CH_Chen Han, Wu Jingtao’s Report: NETA Takes the Crown in July’s Sales Chart!

Goodbye July, hello August! It’s time for the monthly new car sales chart.

This month’s chart had some unexpected elements, but it also made sense.

Thanks to its strong sales growth, NETA and Zero Run successfully won the top two spots in July’s new car sales chart.

It was surprising for everyone that the top two spots on the new car sales chart this month were not “We Xiaoli.” However, it was reasonable for NETA and Zero Run’s segment to have a larger market volume and higher sales.

The continuous hot sales of NETA and Zero Run indicate that consumers’ acceptance of new energy vehicles has entered a new stage.

New energy vehicles are no longer big toys pursued by users who dare to try new things, but they are real car choices for many families in need.

NETA: 14,037 Delivered in July, 77,168 Delivered This Year

NETA delivered 14,037 new cars in July (including 1,382 for overseas export), a 133.5% YoY growth.

NETA’s sales performance has been steady since the end of last year, and it has been sitting in the top three of the new car sales chart. After being the “runner-up” for many months, NETA finally climbed to the top of the chart in July.

From January to July this year, NETA has delivered 77,168 new cars, an increase of 184.6% YoY. For NETA, breaking the 100,000 cars sales mark this year is already within reach.

NETA has the most sales stores and enough sales channels among new car brands. NETA U and NETA V have clear job divisions, and their main selling prices are around 150,000 yuan and 100,000 yuan, respectively. They focus on the markets of second-and third-tier cities and third-tier cities and below. This is an important reason for NETA’s continuous hot sales.On the last day of July, the flagship sedan NIO ES8 targeting high-end markets in first and second-tier cities was launched at a price range of 200,000 to 300,000 RMB, but its high-end positioning did not receive much recognition in terms of its online reputation and offline sales performance.

At the launch event, the founder and CEO of NIO, William Li, announced that “our goal for the next stage is to become the top new energy vehicle brand”. However, with increasing competition from other brands, how to maintain sales advantage, achieve breakthroughs in brand promotion, and expand market share still remains a great challenge for NIO.

ZERO EV delivered 12,044 vehicles in July, a YoY increase of 177%, achieving the highest sales for three consecutive months this year. From January to July, the cumulative delivery volume reached 64,038, with a YoY growth of 128.3%. ZERO EV has always been known for its high value-for-money products, and despite facing pressure from rising material costs, its two main models, the T03 and C11, are still the value-for-money choices within their respective price segments.

The upcoming model C01, a mid-to-large size sedan, has already entered the presale phase since May, with over 83,000 orders received according to official data. With its presale price range of 180,000 to 270,000 RMB and 0 RMB reservation policy, the C01 has gained wide attention and a strong pre-order volume. With the SUV model C11 as the price anchor, the sales prospect of the C01 is quite promising.

XPENG delivered 11,524 vehicles in July, a YoY increase of 43%. Among them, the P7 delivered 6,397 vehicles, the P5 delivered 3,608 vehicles, and the G3i delivered 1,519 vehicles. From January to July this year, XPENG delivered 80,507 new vehicles, with a YoY increase of 108%, and its cumulative delivery volume has approached 220,000.In July, XPeng’s sales growth slowed down, but with the leading advantage of the previous months, XPeng is still the number one in the cumulative delivery volume of new cars this year.

Recently, the competition in the market for pure electric sedans priced at around RMB 200,000 has been extremely fierce, and the sales of XPeng P7, the main model, are under pressure. Moreover, there have been spy shots of the upgraded XPeng P7 circulating on the Internet. Although the specific release time has not yet been determined, some consumers still hold onto their cash and wait for the new model. This is the main reason for the slowdown in XPeng’s sales growth.

Fortunately, in August, the brand-new flagship SUV XPeng G9 will be available for pre-order, and the new car will be launched in September and soon delivered.

Undoubtedly, XPeng G9 has the potential to be a bestseller. It is one of the most anticipated new cars for many users this year. Its launch will help XPeng firmly hold the position of the top-selling new car this year.

XPeng: 10,422 Delivered in July and 70,825 Accumulated This Year

In July, XPeng delivered 10,422 Ideal ONEs, representing a YoY growth of 21.3%.

XPeng has delivered a total of 70,825 new cars from January to July this year, representing a YoY growth of 82.8%.

Meanwhile, the 200,000th Ideal ONE rolled off the assembly line at XPeng’s Changzhou plant yesterday. It took only 986 days for XPeng to reach the milestone of 200,000 units. The Ideal ONE is the fastest new car to surpass 200,000 units among new car models, and the first Chinese brand car model with a selling price of over RMB 300,000 and a production output exceeding 200,000 units.

Furthermore, although the sales growth of Ideal ONE in July also slowed down, the larger size and higher-priced Ideal L9 are already ready for delivery.

Since the opening of orders on July 16, Ideal L9 has received more than 50,000 orders, of which the confirmed order number has exceeded 30,000.

Can Ideal L9 create another sales legend above RMB 400,000? Let’s wait and see!

NIO: 10,052 Delivered in July and 60,879 Accumulated This Year

In July, NIO delivered 10,052 new cars, representing a YoY growth of 26.7%. Among them, 2,473 units were for the ET7 model and 7,579 units for the SUV models.

From January to July this year, NIO delivered 60,879 new cars in total, representing a YoY growth of 22.0%, and the total accumulated delivery has reached 227,949 units.Although “only” ranked fifth, NIO’s delivery volume in July exceeded the expectations of many people. With an average price of over 400,000 yuan, the SUV models based on the first-generation platform were still able to deliver more than 7,000 vehicles under such fierce market competition, fully demonstrating their product strength.

As for the flagship sedan NIO ET7, it is still solving the production capacity bottleneck problem, and early orders have not been fully delivered yet. There is still room for sales growth in the future.

In addition, at the end of this month, NIO’s first SUV model based on the second-generation platform, the NIO ES7, will be delivered. Next month, the “hotly anticipated” NIO ET5 will also begin delivery. NIO is about to pass through the difficult period of product shortages, and its subsequent sales trend is worth looking forward to.

Seres: Delivered 7,807 vehicles in July and a total of 29,388 this year

According to the July production and sales report released by Seres Group, the sales volume of Seres automobiles in July was 7,807 vehicles, a year-on-year increase of 8873.56%, among which the sales volume of Weia M5 was 7,228 vehicles.

In the sales poster for June, the sales volume of Weia M5 reached 7,021 vehicles, and the number of new orders exceeded 10,000. Therefore, everyone is optimistic about the sales performance of Weia M5, and it is expected to exceed ten thousand units per month. However, it is obvious that the sales volume in July only increased slightly, and there is still a certain distance from exceeding ten thousand units.

On July 4th, at the Huawei Summer New Product Launch, AITO released the brand’s second model, a mid-to-large 6/7-seater SUV, the Weia M7, with a price range of 319,800-379,800 yuan. It received 20,000 orders within four hours of being on the market.

At the same time, Weia M5 EV has also started small orders and is expected to be officially released in September.

With the impressive number of orders for Weia M5 and the two new models launched, it is believed that Seres’ sales momentum will remain strong.

Xpeng: Delivered 5,022 in July and a total of 24,032 this year

In July, Xpeng delivered 5,022 Xpeng 001 vehicles, and the total delivery from January to July was 24,032. Since the start of deliveries, the historical cumulative delivery has exceeded 30,000 vehicles.## JiKe announced that all JiKe 001 cars will be upgraded with the new 8155 chip at the JiKe Evolution Day conference in July, and the manufacturer will also provide free upgrades for already delivered JiKe 001 cars. According to official sources, JiKe will pay more than 300 million yuan for this upgrade, which not only solves the problem of poor user experience with car machines, but also earns praise from consumers and online public opinion. Affected by the good news brought by JiKe Evolution Day, the total number of JiKe 001 orders in July once again exceeded 10,000 vehicles. The importance placed on consumer needs and user experience can be seen from this. However, the contradiction between a large number of order demands and consumers’ long waiting times still exists, and how to improve delivery speed is still a pressing issue for JiKe.

GAC Aion sold 25,033 vehicles in July and 125,284 cumulative vehicles this year. GAC Aion, the “interloper” in the new car manufacturing industry, has once again dealt a blow to a group of new car manufacturers. In July, GAC Aion sold 25,033 vehicles, an increase of 138% YoY, reaching a new high. From January to July this year, GAC Aion has sold 125,284 vehicles, an increase of 135% YoY. Based on the current sales volume forecast, GAC Aion is likely to achieve its sales target of 200,000 vehicles this year. At the same time, GAC Aion is preparing to establish a power battery company and power battery production line, in order to achieve independent and controllable battery supply. By then, Aion’s production capacity will be more comprehensive and reliable.

SAIC Volkswagen ID series sold 10,086 vehicles in July. In July, SAIC Volkswagen ID series sold over 10,000 vehicles, making it the first traditional joint venture brand to achieve monthly sales of pure electric vehicles exceeding 10,000. Currently, there are three models available in the SAIC Volkswagen ID series: ID.3, ID.4X, ID.6X. Volkswagen also plans to mass-produce the pure electric B-class sedan ID.AERO previously released in the second half of 2023, and to be the first to enter the domestic market. It is believed that this move will bring positive help to expand the market share of the ID series in China.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.