Author: Raoweihao
Add the last piece of the puzzle, sales and deliveries hit new highs!
Remember the popular Zeekr at the beginning of the year? In early July, Zeekr announced at the Evolution Day conference that “Zeekr 001 will be equipped with new car machines with 8155 chips, and the manufacturer will also provide free upgrades for delivered Zeekr 001.” According to reliable sources, Zeekr will pay a cost of more than 300 million yuan for this upgrade. This kind of “free vehicle hardware upgrade for delivered users” can be described as unprecedented and temporary. Such a “cannibalizating” measure has also brought unanimous praise from the industry and consumers for Zeekr.
Listening to the demands of the market, increasing quantity without increasing price, filling in the last missing piece, the order volume of Zeekr 001 has also increased. In July, Zeekr 001 once again broke 10,000 orders, with an average order amount exceeding 335,000 yuan. In addition, with the continuous increase in Zeekr’s production capacity, a total of 5,022 Zeekr 001s were delivered in July, a month-on-month increase of 16.7%, hitting a new monthly delivery volume record. In terms of the total number, Zeekr 001 has currently delivered 30,039 units. From the beginning of deliveries to breaking 10,000 orders, Zeekr 001 took 110 days. From breaking 10,000 to breaking 20,000 units, it took 107 days. From 20,000 to breaking through 30,000 units, it only took 64 days, constantly refreshing the delivery records of luxury pure electric vehicle market above 300,000 yuan.
As a practitioner in the automobile industry, seeing the good news delivered by Zeekr today made me excited. I am not a Zeekr fan, nor did I secretly buy stocks of Geely. However, when I saw a Chinese “good brand” that understands and respects users, getting the “good news” it deserves, I am genuinely happy for Zeekr from the bottom of my heart. It’s no exaggeration to say that Zeekr’s move has set an example for independent brands and even the entire domestic automotive brand market. Whoever wins over people’s hearts will conquer the world!
In Chinese business, the word “integrity” is highly valued. Since the Zeekr Evolution Day on July 11th, Zeekr has been working tirelessly to implement a series of benefits. The Zeekr 001 series, which has upgraded to the 8155 chip car system, has already been delivered to customers. The upgraded extended range dual-motor YOU version began production in late July and the first batch of users received the vehicle at the end of July. The free upgrade reservation channel for the 8155 intelligent cockpit computing platform, which is of greatest concern to Zeekr owners, was officially opened on August 1st, and owners can now make upgrade reservations through the Zeekr APP.
You may wonder, what makes the 8155 chip so powerful?
The Qualcomm Snapdragon 8155 cockpit chip is currently the strongest mass-produced car-compliant cockpit chip, with a 7nm process 8-core CPU, 16G memory, and 128G storage space. The CPU power is increased by 177%, the GPU power is increased by 94%, and the memory bandwidth is increased by 100%. After upgrading, the Zeekr 001 will have sufficient computing power support for subsequent OTA iteration upgrades. The processing capabilities of videos and images will also be even more powerful, making it possible to achieve complex and efficient natural language processing. In terms of actual experience, the Zeekr 001 system will be faster, the human-machine interaction will be smoother, and the cabin experience will be more enriched. According to tests, the upgraded car system wakes up in just 2 seconds, the cold start speed of the car system is three times faster under low temperature or low battery conditions, the sliding frame rate is increased by 66.1%, and the average time to open a car application is only 1.3 seconds.
In addition to hardware updates, Zeekr has also made great efforts in software updates. After the Evolution Day release, Zeekr pushed an OTA update of ZEEKR OS 3.0 to car owners. This update can be described as earth-shattering, involving 25 ECU units, adding 29 functions, and optimizing 204 functions. Especially in the field of driver assistance, the Zeekr 001 update adds the “LKA lane keeping assistance function”, “full-speed range active cruise control function (LCC+ACC)”, and “ADB adaptive high-beam function (including intelligent zoning lighting)”.The LCC+ACC feature equips the Geely Zeekr 001 with the ability to adaptively adjust the following distance in the speed range of 0-130 km/h. To better suit the road conditions in China, the “Antelope Avoidance” function is also developed, further enhancing the active safety performance of the vehicle.
30,0000 yuan marks the watershed in the industry, and the road to upward brand expansion is always the most difficult. Customers who are willing to spend more than 300,000 yuan to purchase a car are not just looking for cost performance, brand and service are equally important. It is pleasing that this market, originally dominated by German luxury brands, is gradually being opened up by Chinese domestic brands, and Geely Zeekr has made tremendous contributions.
With increasing user recognition and reputation, the already-launched Geely Zeekr 001 is constantly improving and making progress, and the upcoming Geely Zeekr 009 is also highly anticipated.
As I see more and more Geely Zeekr brand stores opening up in shopping districts and an increasingly dense network of Geely Zeekr charging stations on the map, as well as more friends becoming Geely Zeekr owners, I know that the “big picture” of Geely Zeekr is getting smoother. It is foreseeable that in the next half of 2022, the order volume and new car delivery volume of Geely Zeekr will continue to steadily improve, and we will continue to pay close attention.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.