On July 12th, Eulai Ballet Cat was officially launched with a comprehensive subsidy price of 193,000-223,000 yuan, maintaining the same presale price as May 20th, without giving us any surprise. The Eulai Ballet Cat has four configuration versions:
- Alice Edition with 401 km range (193,000 yuan)
- Nutcracker Edition with 401 km range (203,000 yuan)
- Sleeping Beauty Edition with 500 km range (213,000 yuan)
- Swan Lake Edition with 500 km range (223,000 yuan)
This will compete directly with the 181,600-226,600 yuan Smart ForTwo. Currently, car buyers can enjoy the following benefits:
- 50% off selecting from five exterior colors
- 30% off selecting accessory packages
- 0 down payment, 0 interest rate, 0 monthly payment, and up to 6,000 yuan for trade-in subsidy
- 2-year free entertainment traffic
- Roadside assistance during the warranty period
Some benefits have slightly decreased compared to those of the presale on May 20th.
Retro appearance
The length, width and height of Eulai Ballet Cat are 4,401 × 1,867 × 1,633 mm, its wheelbase is 2,750 mm, and it is positioned as a compact pure electric car.
The appearance is the highlight of Eulai Ballet Cat, and the overall style is retro. There are six color choices, including dual-tone colors, all of which have relatively fresh colors. The appearance of Eulai Ballet Cat is very similar to the classic Volkswagen Beetle Type 1, driving on the road will attract a certain amount of attention.
Clear interior style positioning
As Eulai advertised, Ballet Cat is a car model aimed at the female segmented market.
The interior part upholds this concept, from the crystal material that surrounds the armrest box to the cosmetic product partition in the armrest box. Even the cosmetic mirror adds a circle of beauty lights. The overall color matching is also deeply favored by female consumers with its pink style.“`markdown
In addition, Ballet Cat has joined “Goddess Mode”, “Riding the Wind and Waves Mode” and “Warm Man Mode”, which puts multiple functions, such as air conditioning and assisted driving settings, in one mode for easy one-click opening.
Assisted Driving
The specific assisted driving hardware of Euler Ballet Cat has not been announced. Based on the hardware layout, Euler Ballet Cat may use the assisted driving hardware of Euler Good Cat.
That is, the Mobileye EyeQ4 intelligent assisted driving chip. Referring to Good Cat’s performance, it is relatively stable in actual use experience, and the recognition speed and deceleration performance are relatively balanced.
In addition, it also supports automatic parking and other functions, and the automatic parking supports voice activation and remote control parking.
Finally
The 193,000 to 223,000 yuan Euler Ballet Cat enters the market of 200,000 yuan level exquisite cars. Below it is the 182,000 yuan Volkswagen ID.3, and above it is the 181,600 to 226,600 yuan smart ForTwo #1. Both cars are exquisite small cars from joint venture brands, so Euler Ballet Cat has taken a retro female route to create its own differentiation.
More accurate positioning has also allowed Euler to taste the sweetness in the segmented market, and defined itself as a “brand that understands female users better”. Next, I can look forward to how Euler Ballet Cat, which specializes in the female market, will divide the market of 200,000 yuan level pure electric small cars from Volkswagen ID.3 and smart ForTwo #1.
Source: Euler official
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.