I don’t think it’s necessary to blacken Li Auto over the recent fire incident. This is a common problem with electric cars and product quality is one aspect, but the attitude towards handling it is even more important. Besides, the investigation is still ongoing and it’s not necessarily a problem with the car. However, I think Li Auto has shown responsibility by acknowledging that the vehicle caught on fire before the accident cause was fully investigated. Unlike another brand in the past that distanced itself from the incident first, Li Auto promptly formed an investigation team to cooperate with the relevant departments. This is the attitude that a large corporation should have. Li Auto also comforted the car owner by providing a temporary car and asking about their situation. Some people might say that this is normal and how car companies should handle problems. But the investigation results are not yet clear, so it may not necessarily be a problem with the car. However, by comparing Li Auto’s approach with that of other car companies, it’s clear that Li Auto’s attitude towards handling the matter is superior.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.