Wen | Linghu Chong

A few days ago, IM Auto proposed the “Five Standards for Intelligent Cars in the New World”, stating that the future of cars, as well as IM Auto, will build a new world of intelligent cars with “intelligent driving”, “scene intelligence”, “social ability”, “continuous evolution ability”, and “diverse co-creation”. It aims to subvert the past and define the future of life, and create “what intelligent cars should look like in the intelligent era” using the various functions of the IM L7 flagship through these future scenarios.

This is an idealized vision of intelligent cities and intelligent lifestyles in the future, and then using the various functions of the “New World Driving Flagship” IM L7 to implement these future scenarios.

Idealism seems to have become even greater in 2022.

Royole has paid off its debts, but he still ventures into the tide of entrepreneurship without hesitation. If he was not an idealist, Royole, as the son of a local official, could have happily lived as a slacker.

Yu Minhong’s education business was interrupted, and New Oriental faced accusations of “making quick money”. With the help of live streaming e-commerce, it finally raised its stock price.

After six months of tepid response and sarcasm, the insistence of a group of idealists eventually made Dong Yuhui, the “No. 1 Live-streaming Salesman of the Terracotta Warriors,” explode on social media. If it were not for a group of idealists, New Oriental might have already turned into a meteor like those previously shining star companies.

While caring about how cod fish in Alaska jump out of the water and how seagulls in the South Pacific fly over the coast, the first thing I thought of was how many shares Yu Minhong would give to Dong Yuhui.

Ultimately, a small house is needed for the soul to rest, and to make ideals a reality, it still needs to be evaluated by worldly standards.

The sentiment behind paying “four bags of rice for knowledge” and “heartfelt live-streaming e-commerce” is 15 million in sales.

IM’s idealism relies heavily on the following judgments:

Intelligent driving is the most fundamental, core, and iconic change that distinguishes intelligent electric vehicles from traditional cars.

The deep intelligentization of the whole vehicle will bring new experiences, and scene intelligence and mobile social capabilities will also follow.

The social needs of cars during driving will become a very important demand for intelligent cars.

Software needs to have evolutionary capabilities, and hardware needs to reserve sufficient upgrade space.

Use data equity to feedback the contribution of user data and collaborate with users to share the dividends of the era’s development.

These judgments and directions of efforts are essentially the product of IM Auto’s self-examination. It understands one thing very well: do not mistake the industry’s improvement as its own ability.

There is a joke saying, a group of professors were discussing salaries and they felt that their salaries couldn’t match those of corporate executives. This attitude stems from a possibility, that is, the mismatch between salary and actual value, which can go up or down.

Someone asked, according to the free market, is it possible that we are only worth so little?

Everyone fell silent.

Then someone asked, is it possible that we are actually not worth even that much?

Whether there is a match or not, the professors have to apply to the free market and the price offered by the headhunter is the real value.

Just like why people working in Beijing, Shanghai, Guangzhou and Shenzhen get higher salaries than those in third- and fourth-tier cities, it’s not necessarily because their abilities have doubled, but because the higher cost of living pushed up salaries.

Is someone with a monthly salary of 50,000 yuan in Beijing, Shanghai, Guangzhou, and Shenzhen really twice as capable as someone with a monthly salary of 25,000 yuan in Chengdu and Changsha?

Many new energy brands, including Zhi Ji Auto, can sell pure electric cars in large volumes, but is it possible that this sales volume does not reflect the true strength of these new energy brands?

It’s not the strength that drove the sales to take off, it’s the market that is growing. In this incremental market, everyone is making money. But when the new energy market reaches saturation, what kind of product will still be able to make money?

Zhi Ji Auto’s five standards of “smart driving”, “scene intelligence”, “social ability”, “continuous evolution ability”, and “multi-dimensional co-creation” are actually preparations for future market changes.

Sun Tzu’s Art of War said: “victory is unforeseen, defeat is certain.”

Previously, some people thought that Zhi Ji Auto’s pace in landing intelligent driving technology was slow, possibly because Zhi Ji L7 concentrated on the traditional evaluation standard of driving control, while its involvement and positioning in intelligence was somewhat vague.

However, Liu Tao, the co-CEO of Zhi Ji Auto, disagrees.

He believes that electrification and intelligence are two inseparable aspects of a good intelligent electric vehicle, and cannot be separated.# Smart May Successfully Breaks the Record for the Longest Drift Distance of Electric Cars on Wet Road Surface

Smart May achieved 258 laps, covering a distance of 43.646 kilometers in 66 minutes, breaking the record for the longest drift distance of electric cars on wet road surface. Equipped with the standard configuration, Smart May L7 broke the record of the fastest production electric car on the Tianma Mountain track with a time of 1 minute and 12.94 seconds, demonstrating the flagship product’s product positioning in the new world of driving and control. Despite its power and control, Smart May L7 also integrates intelligent and immersive experiences.

Electrification and intelligence are not contradictory, and Smart May hopes to bring users new and top-notch experiences in both directions. Looking at the five intelligent standards of Smart May’s new world automobile, this is not only Smart May’s ideal, but also its highest guiding ideology based on constantly expanding functional space according to user requirements, and turning these into reality.

Liu Tao believes that traditional cars mainly consider how to provide functions to users from a brand and OEM perspective, while Smart May will understand users through data. For example, with SOA capabilities, Smart May can customize a function that users need and push it to users at the right time. This is the intelligent scenario of “connection” and “integration”.

The purpose of SOA is to connect and deeply integrate the underlying ECU functions to create coherent and intelligent experiences. “Connection” is the foundation, and “integration” is a higher level ability.

The new energy automobile market is rising, but only the after-tide will show who is really swimming naked. Smart May is currently breaking its own boundaries before the crisis arrives, so that it can stand firm in the turbulent market competition.

The core issue is to find one’s own position and constantly adjust it. This is a dynamic process, and Liu Tao rarely uses the word “painful” when discussing this issue.

As an example, when the Carlog function was developed for the first time, the automobile cameras at the regulatory level did not exceed 2 million pixels, while Smart May required 40 million pixels or even billions of pixels like Xiaomi and Huawei. This was more than just a simple procurement process. Smart May had to find a suitable enterprise to jointly establish a deep project team from scratch, and have in-depth communication and integration with the supply side regarding Smart May’s standards and requirements for the entire vehicle, and the supplier’s understanding of cameras, imaging and DSP.After countless efforts, time and money spent, IM finally achieved a satisfactory solution – three 48 million pixel cameras, totaling over 100 million pixels, that can be stitched together seamlessly with advanced imaging AI to achieve ultra-wide-angle shooting of 180 degrees.

This is how IM’s Carlog function allows car owners to capture the charming sceneries they encounter on the road and share them with friends and family.

The biggest highlight of Carlog is that it fills the “record gap” during your driving time, endowing cars with the ability to elegantly record the beauty of life and the scenery along the way.

While driving, we may miss the moment of a cod leaping out of the water in Alaska, or the sight of seagulls flying over the coast of the South Pacific. However, IM’s Carlog will record the breeze blowing through the fields in October, or the golden ears of wheat swaying on the roadside like wise men, which are all the experiences you can share with your friends and family.

Is there a possibility that all new energy vehicles will enter an upward elevator, and whether you do a handstand or a push-up, all brands will sell equally well? This may be the worst-case scenario, but it has happened before.

When the sales of conventional cars shifted from an incremental era to a stabilizing era, some brands were still able to dominate the market while others fell dramatically and were forced to leave the market.

Only by working tirelessly can we avoid falling behind during a crisis.

In the upward trend, it is even more important to remain sober.

By capturing the needs of Chinese consumers for consumption and aesthetic upgrades and constantly facing the reality of the market while aiming for our ideals and devoting ourselves to new research and development, IM strives to create a practical idealism.

We respect this era and look up to the future.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.